Spotlight: Jonelle Maira Jewelry.

(All photos + descriptions taken from Jonelle Maira Jewelry website.)

JONELLE MAIRA JEWELRY

Spotlights are a monthly to bi-monthly series of longer reviews that connect you directly to the artist/business, and to their works, which we love. Watch for Exclusives + Extras in every one!

WEBSITE INSTAGRAM FACEBOOK BLOG

Jonelle Maira, Rochester native, will be famous. And so will Jonelle Maira Jewelry. Geometric designs to adorn the pages of  Free People. Tribal inspired necklaces to grace the necks of celebrities. Raw and reclaimed, vintage and refurbished pieces to sell fashion magazines. Jonelle Maira Jewelry will be world renowned because…

RECLAIMED | REFURBISHED | RECYCLED

Arrowhead Earrings 22

Arrowhead Earrings – $22
Vintage textured brass arrowhead, hypoallergenic gold fill ear wires
Urban Pioneer Collection

Tribal Arc Bracelet Multi - 45

Tribal Arc Bracelet Multi – $45
Vintage Belgian sequins are mixed with vintage solid brass cube beads
Color Tribes Collection

WHO Jonelle Maira. From Webster, NY. Now living in Rochester (East Irondequoit), NY.

WHAT Wearable Art: Handmade jewelry, inspired by natural elements, using vintage materials.

WHERE Online: Website, Etsy, Online Boutiques.

WHEN Since 2003. Used to be under the name Poison Apple NYC.

WHY Stories Through Jewelry: celebrating the past lives of jewelry by creating new life, and sharing it.

HOW Shhh, It’s a Secret. Jonelley tracks contacts (think NYC) to source one-of-a-kind, quality vintage materials and pieces.

PRICE Medium. $22-$100+ for larger, more intricate jewelry.

luckofthebrave 36

Luck of the Brave Necklace – $36
Materials:
100% reclaimed vintage
brass chain
brass findings
brass charms
Luck & Talismans Collection

double_arrow_earrings 36

Double Arrow Earrings – $36
Materials:
Turquoise gemstones
vintage brass sticks
hypoallergenic gold fill earwires
Color Tribes Collection

broken arrow earrings 28

Broken Arrow Earrings – $28
MATERIALS
Hematite, brass, hypoallergenic gold fill earwires
Urban Pioneer Collection

 

{ EXCLUSIVE Jonelle would not share all of her trade-secretes. But, I have a haunch we might be seeing Jonelle Maira Jewelry, soon, in some of our local boutiques or bazaars. Ring-fingers crossed! }

ECOFRIENDLY | HANDMADE | VINTAGE

Jonelle Maira has talent. Jonelle Maira has vision. Jonelle Maira creates cutting-edge Collections with quality craftsmanship and timelessly unique design. Jonelle Maira Jewelry is Wearable Art. (The unique engraving on the inside of my Infinite Arrowhead Ring? Only $5 when I bought it on-sale at Second Storie, this ring is reclaimed 1970’s Vintage Sarah Coventry! Find that anywhere else.) Starting at $22, no one can compete.

BALANCE_EARRINGS 50

Balance Earrings – $50
Belgian sequins
vintage brass bullet charm and eagle
African heishi spacers
hypoallergenic gold fill ear wires
Color Tribes Collection

Speckled Quill Necklace - 65

Speckled Quill Necklace – $65
Materials:
vintage brass chain
vintage brass tubes
dalmation jasper beads
porcupine quills
Northern Road Collection

Diamond Ladder Necklace - 110

Diamond Ladder Necklace – $110
Vintage brass curved bars
Hand wire-wrapped red obsidian jasper v-shaped beads
Lapis luzuli diamond shaped beads
Brass african trade beads
Repurposed vintage chain scraps
Northern Road Collection

BACKGROUND

Jonelle Maira (pronounced My-rah) grew up in Webster, NY. At 18, she left to attend the prestigious Fashion Institute of Technology (FIT) in Manhattan where she lived, attended school, and worked for 8 years.

Wearing her handcrafted Hamsa Earrings (Northern Road Collection ) and poised at our tiny table for 2 inside the middle of Boulder Coffee on Park, Jonelle scanned the local paintings. That’s what I used to do, she said. That was my life. Jonelle pointed to the blue, exaggerated portrait of the man with a long face. (Frank Sinatra?) Art like this. FIT, a rigorous program–to say the least–might have dried-out Jonelle’s original passion. But it infused her creativity.

WORK

From 2003 – 2011, Jonelle worked under DBA Poison Apple NYC, same jewelry line as Jonelle Maira Jewelry. While creating her line, Maira also worked for NYC jewelry designers. … We’re talking Alexia Crawford and Laila Rowe. Ironically, Maira mainly worked from a marketing perspective: photography, lookbooks, catalogs, web content. Conveniently, Maira infuses all of these skills into her own incredibly sleek website, complete with its own Lookbook. Since 2003, with jewelry in online boutiques such as Shop Lately and of course Etsy, Maira has undoubtedly established her jewelry.

Now, Jonelle Maira seeks to establish her name in the Rochester, NY scene. I found Jonelle through Second Storie Indie Market, the weekend long fair of artisans and crafts that happens ever November in Rochester, NY. I cannot wait to see more Jonelle Maira Jewelry around town and in our #shoplocal scene!

DESIGN

From sourcing materials to making trips. From selling online to updating web content. From organizing materials to making jewelry: Jonelle does it all, and Maira’s favorite piece is the design. There’s never much time for it, Maira explains. Most time gets allocated to photography and jewelry descriptions. (… Sign me up!)

The making of Jonelle Maira Jewelry fascinates me. With her pieces so beautiful, it’s hard to believe each stems from an actual, strategic, organized, process. From a production line. First, Maira creates an original sample. (Potentially those of which you see in JM Exclusives.) Next, she decides upon the steps. Finally, Maira divvies up the materials. She makes batches of each piece in stock piles large enough to fill wholesale and individual orders. The average time? About 30 minutes to 2 hours per jewelry item. Again: each earring, ring, necklace, bracelet you see are handmade by Maira, herself. This includes individual pieces. The curved arch in these earrings? Hand manipulated brass, each and every one.

 

chevron_feather_bracelet 42

Chevron Feather Bracelet – $42
Materials:
vintage brass feather and arrowhead
gold plated chain
gold plated lobster clasp closure
Urban Pioneer Collection

black_pyramid__ring 28

Black Pyramid Ring – $28
Rare & limited antique French jet glass
Superpowered modern rings
Mimicking both the allure of Eqypt and the Gothic Arch in Medieval architecture
Complex Geometry Collection

lapis_arc earrings - 79

Lapis Arc Earrings – $79
Materials:
vintage brass bars
genuine lapis luzuli beads
porcupine quills
brass trade beads
hypoallergenic gold fill ear wires
Northern Road Collection

 

COLLECTIONS

Luck & Talismans.

Complex Geometry.

Color Tribes.

Urban Pioneer.

Northern Road.

These artful, almost spiritual, Collections realize a beautifully magical quality that intricately unites all of them while still maintaining distinct identities. Of course Maira doesn’t aim for this divinity. It just kind of happened, Maira explains of her organic process. Inspired by the natural materials she reclaims and the lives of the old she recycles, Maira creates so organically that all Jonelle Maira Jewelry breathes new life into each piece. The fragmented and discarded raw pieces Maira finds to the storybook of unified images she creates, is art. Each individual collection and The Collections as a whole speak their own stories.

{ EXTRA Follow Jonelle Maira’s DIY Blog, Design Thrift, for step-by-step instruction + detailed pics on how to make your favorite jewelry. From the hands of 1 designer to yours. }

FOLLOW ON INSTAGRAM | FRIEND ON FACEBOOK | SHOP ONLINE

The stories that Jonelle Maira Jewelry tells speaks for themselves. All you have to do is shop. And remember, when Jonelle Maira Jewelry is famous someday, you read it here first…

#jonellemaira

#jonellemairajewelry

#jmjewelry

#shoplocal

XO.

Around Town: Shop Peppermint. Shop Favorites.

SHOP PEPPERMINT

121 Park Avenue

(Corner of Park + Meigs)

Rochester, NY 14607

SHOP BLOG LOOKBOOKRUNWAY

P: (585) 466-4396
E: shop.peppermint@gmail.com

regular store hours:

Tuesday to Friday: 11a – 7p
Saturday: 11a – 6p
Sunday & Monday: Closed

FACEBOOK INSTAGRAM PINTEREST TWITTER

There’s a bathroom in the hall–not sure it’s for public use–but. Technically, I could move in. And who needs curtains when you have famous window displays to rival those on Fifth Ave??

Shop Peppermint is more than just a hip boutique on Park Ave. Shop Peppermint is the House of Hip.

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Eclectic.
Statement necklaces.
Get you feeling Foxy.

Owner/Designer Tanvi Asher sells her own line! Any item with Peppermint label is a Tanvi Asher original. She produces 2 in each size, and has them made in NYC! Asher also supports Shop Local Art Local. While she sells wholesale fashion + accessories, she also handpicks the jewelry + other the rad goods of various local artists. Newest member? Claire Flair by Clair Albertson. { Needless to say, I’m insanely stoked. } Like your 1st friend who ever owned a record player before vinyl evenreturned, everything Tanvi purveys in her shop, imbues the space with the funk + magic.

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Individuality.
Beaded necklaces that display Peppermint’s variety.

Shop Peppermint Online is also a dream. Its theme transports you to a Lower East Village loft and directly into every fashion-worthy scene.

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Claire Flair.
Funky + Elegant Rings from Vintage Materials.

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In Store.
Pretty + shiny for spring.

This Sunday, at Good Luck Restaurant, Tanvi also debuts her Bridal Line: A | B. Asher Bridal, along with Josean Vargasand Treasure Trove Vintage, showcase the local fashion culture … I got VIP. Quick! Stop in or go online to purchase yours before they sell out!!

* * *

Shop Peppermint will always be my favorite. Not my first Rochester boutique. But my favorite. I hope you enjoy these phots from this past Friday, my most recent impromptu visit.

From Fundraising + Charity Work to Bridal + Design: I cannot wait to interview Tanvi + tell you more about  Behind the Scenes!!

Until then…

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Cooper.
You all come back now.

BOUTIQUES + DESIGNERS + RESTAURANTS

CLAIRE FLAIR

GOOD LUCK RESTAURANT

JOSEAN VARGAS

TREASURE TROVE VINTAGE

#shoppeppermint

#shoplocal

#artlocal

#sewnseeds

XO.

Week Wrap Up: Style Icons.

Alexa ChungBeyonce Knowles | Jennifer Lawrence | Lupita Nyong’o | Kate Moss

STYLE ICONS

The timeless, effortlessly chic look of petite Brit model Kate Moss.

The cult following of fellow Brit and hipster bohemian, Alexa Chung.

The stunning regal ease of Kenyan actress + Oscar winner Lupita Nyong’o.

The world over, international celebrities influence the daily fashion of our closets, outfits, and accessories, work days, errands, and outings. They influence our lives. My Style Icons?

Anastasia | MorganAnjoleeJessica

SHOP LOCAL STYLE ICONS

Demurely Sexy + Business Playful: co-owner of Devil May Care Lingerie on Park Ave in Rochester, NY, Anastasia’s style drips with stylized juxtaposition. 

Avant Vintage: Morgan DeLapa, owner of Treasure Trove Vintage in Rochester, NY, has an eye for vintage, thrifted, + mixing in couture to make it all haute.

Urban French: owner of Anjolee DeMaroux Photography, Anj’s style befits her sophisticated intrigue. (And her name.)

Classical Edge: Professional Blogger, Designer, Writer, { Incredible } DIYer, + Mom-To-Be Jessica Quirk doesn’t live in Rochester, NY. But her blog What I Wore certainly brings fashion to your home.

STYLE ICON LOOKS

As I dressed, styled, + shopped this week, I found myself gravitating toward the style of people who I know or who I know of. Those who I see making fashionable, styled clothing work in their every day lives. #Shoplocal items always influence my every daily wearing + buying decisions. This week, Shop Local Style Icons did too. Let’s take a look!

~Click on links to find each style icon~

ANASTASIA | CO-OWNER DEVIL MAY CARE BOUTIQUE

Demurely Sexy – Business Playful

ana dmc style icon

Work Outfit.
Shop Local – Elle Macpherson panties from DMC | Peppermint Label blouse from Shop Peppermint

MORGAN | OWNER TREASURE TROVE VINTAGE

Avant Vintage

grunge style icon

Friday Night.
Shop Local – Treasure Trove Vintage 1970’s Plaid Button Up from Treasure Trove Vintage, $15

ANJOLEE | OWNER ANJOLEE DEMAROUX PHOTOGRAPHY

Urban French

JESSICA | WHAT I WORE TUMBLR

Classical Edge

jessica quirk style icon

Spring Skirt!
Shop Local – Treasure Trove Vintage 1980’s Long Floral Skirt, $15

BOUTIQUES + DESIGNERS + BLOGS

BROOKLYN CHARM

DEVIL MAY CARE LINGERIE

EVENODD CREATIVE

JONELLE MAIRA

PEPPERMINT

TREASURE TROVE VINTAGE

WHAT I WORE

Couple the convenience of affordable + unique Shop Local finds with the inspiration of your local style icons. Never a dull outfit. Always a fashionable wardrobe.

…Who are your local style icons??

#styleicons

#shoplocal

XO.

 

Around Town: 1975-ish.

{ Photo Cred Courtesy of Erich Lehman: Clockwise from top left: }

Binho, Mike MingSt. Monci & Erich Lehman, Ryan Bubnis & Lucas Irwin 

* * * 

1975 

Exposing talented artists to our community + facilitating the would-be art collector

89 Charlotte Street Rochester, NY 14607

FACEBOOK TWITTER SHOP

P: 585.466.4278
E: info@1975ish.com

Gallery Hours
Wednesday: 1-8pm
Thursday: 1-8pm
Friday: 1-8pm
Saturday: 12-5pm
Sunday: 12-5pm
Monday: Closed
Tuesday: Closed

EXHIBITS. EVENTS. ART.

Entrance to exhibits is FREE. Donations are accepted. BUY THE ART online.

This evening I checked out “All Things Wild and Free,” the art exhibit-fundraiser by artist Mr. Prvrt, his debut at 1975 Gallery. I also had the pleasure of sitting down and chatting with Erich Lehman, owner, curator, collector, and all things Rochester.

CURRENT EXHIBIT

ALL THINGS WILD AND FREE

3.15 – 3.29

MR. PRVRT

MR. PRVRT EXPLORES MYSTICAL

NATURE OF ANIMALS AND HELPS

RAISE FUNDS FOR WILD WINGS

SHOP ARTWORK ONLINE

* * * 

 COLLECT LOCAL

Positioned just off Union Street and past Rochester’s East End, behind The Little Theatre and Restaurant 2 Vine (where The Little Bakery once … baked), 1975 Gallery (1975ish for Social Media handles) bolsters Rochester’s burgeoning subculture art scene. A scene that has some gnarly teeth.

First + foremost, 1975 Gallery directly connects our community to local artists + artists’ work who otherwise would be unknown. Artwork, available for purchase, is found online. Admission to The Gallery, itself, is free, so proceeds from openings + art purchases fund the entire project and accompanying fundraisers. Lehman explains that viewing art in an open space, such as 1975 Gallery, is communal. Owning art from a local artist–interacting with it, honoring it, allowing it to sink into you–is body + soul. Collecting local art transforms.  

APPROACHABLE GALLERY

If 1975 Gallery bites. Erich Lehman, owner + curator, devours.

RIT Teeth { alumnus and faculty member }

KRUDCO Teeth { former Creative Director }

WALL THERAPY { Leader Organizer }

THE YARDS { affiliant }

His tastes have class and his appetite, voracity. With teeth sunk into numerous endeavors, Lehman might be the name behind any movement in Rochester. Especially Shop Local. In 2008, when he sunk his teeth into 1975, Lehman built The Gallery so that it would be approachable. For artists. For community. For Rochester. Inside, 1975 is ordered for style. Outside, the walls are covered with graffiti/street art (Wall Therapy). The 1975 Gallery is a space for all art lovers and patrons, youth and experts to share. To explore. To see. And that’s exactly what 1975 Gallery and its artists are.

Visionaries.

Muses.

Imaginators.

Dreamers.

The communal connection viewers experience in the open palette that is 1975 Gallery, fills viewers eyes and minds, inspires viewers bodies and souls.

Catch all the 1975 Exhibits (booked through November!) + Events. (LIKE TONIGHT’S AT THE LITTLE.)

I promise you, gallery life tastes priceless.

* * *

EVENT TONIGHT!

MR. MOUSTAFA’S PRIVATE PARLOUR PARTY

3.21

8:30PM – 12:30AM

1975 GALLERY

FOLLOWING THE SCREENING OF THE GRAND BUDAPEST HOTEL

INVITE HERE

LIVE MUSIC – THE PICKPOCKETS

HORS D’OREUVERS – HUNGARIAN + OTHER

DRINK – ROC BREWING

COSTUME – DRESS AS YOUR FAVORITE WES ANDERSON CHARACTER

UPCOMING EXHIBIT

 4.5 – 4.26

VULNERABLE GEOMETRY

JAIME MOLINA

VINCENT COMPARETTO

MAX KAUFFMAN

OPENING RECEPTION: 4/5, 7PM-10PM

 

#shoplocal

#collectlocal

#artlocal

#allthingswildandfree

#1975

XO.

Week Wrap Up: Spring Always Springs.

 

Apologies for the scant #shoplocal outfit phots! There is always plenty of #shoplocal jewelry, accessories, + outfits for all occasions. …Just not a ton of documenting this week.

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Ring: Jonelle Maira.
Earrings: Blessed Sacrament Next 2 New Sale (June!)
Charm: Monogram B from Aunty Katy!! (Sorry … Took this phot in the mirror.)

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Blazer: Pendleton thrifted from Blessed Sacrament Next 2 New Sale (June!)
Blouse: ’80’s Vintage from Treasure Trove Vintage (…maybe ’70’s??)

 

 

 

 

 

 

 

 

 

 

Nonetheless!

Allow me to atone with my wisdom. Or rather, the wisdom of Crosby, Stills, Nash, & Young.

No matter how long and tumultuous and unpredictable and unrelenting our winters are here in Rochester, NY – Spring Always Springs. No matter what. Even if it doesn’t feel like Spring right on the day that marks our vernal equinox, Spring Springs. That’s the natural cycle of life. No matter how long and tumultuous and unpredictable and unrelenting life seems now, if we trust ourselves and act kind to ourselves and to others–if we care for our surroundings wholly–spring will spring to us as well. We will find–and find again–that we are strong enough to weather any storm that every season brings.

Always know this as truth.

Boutiques + Designers.

Blessed Sacrament Next 2 New Sale

Jonelle Maira

Treasure Trove Vintage

 

{ PS – Above CSNY quote is actually “But you know.” Not, “Don’t you know,” don’t ya’  know. }

 

XO.