The Call of Shop Local Seduces.

{ City View at the Strathallan … on my 31st birthday! }

HEY FRANDS

shop.local.

HOW I’VE MISSED YOU

The call of Shop Local is something like the Call of the Sirens — all of the intoxicating, none of the danger: and at the end of the journey — you just can’t stay away. 

BESL has been on sabbatical for over 1 year! Shop Local, on the other hand: anything but. Since I’ve been absent, beautiful, bountiful, + incredible Buy Local Shop Small Support Local blogs, initiatives, events, businesses, camaraderies  — you name it — have abounded.

here are just a few:

*(585) Mag

*Sir Rocha Says

*Explore Rochester

*Exploring Upstate

*Harts Local Grocers

*HypeBooth

*IRocPolkaDots

*RocGirlGang

*The Rochesteriat

*Transit Apparel

*Yelp Rochester

Why did BESL cease? For many reasons. But, quite frankly, while BESL absolutely did { and will continue to } promote Shop Local — BESL truly focused on Barbara Ellen’s Shop Local. Not Rochester’s. It’s true! No shame. No worries. And so, as we Take 2, BESL will stay true to her roots by honing the true spirit behind her namesake.

Our newest chapter explores just that:

Barbara Ellen’s Adventures with Everything Shop Local

So let’s get down to business. And let me be completely transparent. { Because Barbara Ellen don’t got pasty, pale skin for nothing … } . Here is the plan:

Structure: Post once/week. { To start. Hey — gotta start somewhere. }

Promotions: Instagram + Twitter, for now. { Let’s have some fun! Follow me: @babsiell. }

Content: 2 main themes —

  1. Adventures of Barbara Ellen Shopping Local. { Yas. }
  2. And Barbara Ellen’s Spiritual Journies. { Because, above all else, this is the heart + soul of it. }

Goal: BESL has the same exact goals as the tenants of Shop Local. To:

  • Share
  • Explore
  • Express
  • Sustain

Can’t wait to take some wild + fancy free Adventures with all of you.

To the SIrens.

To #Roc.

To #shoplocal.

The Year of Shop Local: #Roc.

HAPPY

SHOP LOCAL

NEW YEAR

{ Better late than never. And better to put it out there at some point, than nothing at all. That’s what I say for this New Year. And I’m so happy to begin blogging in this new year with a poppin’ shop local weekend I had in the Park Ave + East End neighborhoods. }

* * *

Can you guys feel that?? It’s energy! The energy of this year, 2015, is incredible, + the best thing we can do? Lap-it-up unabashedly, in all it’s glory. Absorb it like rays of sunshine, and let the beauty of this year embody + embolden us all.

do you guys know what this means??!

It means you can get out there + become the essential fabric of this very city–the very things and people, sites and sounds–that you love. It’s true! And now, I’m going to prove this to you by sharing the bomb ass Sunday that I had.

IMG_0919

Lines at Scratch Bake Shop Grand Opening Party on Park Ave!

{ not so }
lazy Sunday

Sunday is slightly less-than-1/2 of the entire weekend, and in the history of my life … , the least productive less-than-1/2. So. I get super stoked when the errands I begin running around 3pm on this lazy day yield fantastic + fruitful results. { It’s the greatest! } Here’s what I did:

  1. Peppermint. #ShopPeppermint. #ShopLocal. Tanvi’s doing a reno + so what better way to kick-off a 1 week shut-down than to throw a 30% off everything { including sale items!} sale???! Why does this rock?
    • Bumpin’ scene. So many fun people in-and-out of the store. I feel like I make new friends every time I go.
    • Chillest vibe. And even when it’s quiet, shop keepers ranging from Tanvi { owner }, Emma { part time model }, + Cooper { shop dog } keep the greatest company.
    • Crazy deals. I bought a slammin’ gold sexy little dress { originally $54 } for $18!! That’s how incredible this sale was. And even when there is no sale, you can find artisan + boutique rings + earrings for like $12. Friends. I love.
  2. Scratch Bakeshop. #ToughCookies. Owners, bakers, designers, and creators Kate + Molly are some tough-ass-cookies. And, incredibly, they bake some deliciously delicate + strong, gluten free + vegan { ! }, culinary confections. Their Grand Opening Party! this Sunday was super sweet:
    • Meet The Owners. The coolest part about Rochester is its capacity for owners + artisans + creators to mingle with the general public. It quite figuratively is a match-baked-in-heaven for we, the public, to meet { what I consider to be } our idols; + for they, to feel our gratitude.
    • Feel The Hype. #Hypebooth. I got to meet Marisa Barnard of Hypebooth! You guys. Do you not understand. This is the woman behind the curtain. This is the woman who brings the hype to every kickin’ get together in this city with her portable photobooth + on-site printing. { This is the woman who’s helping to make my 30th the absolute most fun. } It’s such an honor to meet the people we know through Social Media + to actually have some real social interaction. Word.
    • Feel The Love. In meeting Kate + Molly, we got to reconnect over a common bond that we { and many other Shop Local Loves … } have. And that is … Cass McCrory of Capra Strategy!! My former boss + forever mentor — Congrats to you on the new addition to your most beautiful family Cass. And thanks for uniting our Shop Local Fam. ♥
  3. Hart’s Local Grocers. #IHeartHarts. I once described this grocery store as a combination of Wegman’s + Trader Joe’s + The Public Market. Because it is that, + so much more. Why does Hart’s have my heart?
    • Drive + Park. It’s super close by. Just a jaunt down East Ave. And they have a huge parking lot that’s way easier to navigate than any of the other aforementioned markets’.
    • Under Budget. The past 2 weeks, I’ve done my full week’s grocery shopping. Both times: under budget. Guy – look for the sales. Hart’s is stocked with only the best, so the sale items you find will also be the best. <3
    • Hi Friends. Crucial — it lacks the Wegman’s factor of running into every single person you never want to see like a blasted high school reunion. Which is clutch. At the same time, I run into the very people I love to see. { Like Amy Riposo of Rochester A-List, who I saw this Sunday! } And even when you run into no one at all, the staff at Hart’s make you feel like family. So jump on the tree, guys, + find what is great.
  4. Jenny Sanzo. #NoMoreLies. Did you see news channel 10 WHEC this Sunday evening?? Gratefully, I was at my parents’ { who have a TV }, and so I did see it. And I saw my very beautiful friend discussing the campaign she’s started to empower healthier body images. Why this #Rocs:
    • Full Disclosure. Jenny is so real in this campaign + so ready to bare all so that we feel comfortable with all of ourselves. I cannot explain to you how much this means, save to say you probably feel the same.
    • Take Action. You can get involved in so many ways. Pick the one that’s most comfortable for you! Check out Jenny’s Campaign Page, scroll to the bottom, + find your options here.
    • Love Yourself. If I provide full disclosure on myself–and I will–I very intimately relate to this issue that Jenny so bravely voices. Since 7th grade I rigorously counted calories + measured my food. My sophomore year of college I developed an eating disorder. I’m doing so well now, + that’s because–no matter where we are in life + how we live–we must learn to unconditionally love ourselves. It’s the most natural medicine we know.

See what greatness transpires from just 1 fraction of a Shop Local weekend??

{ You meet + become acquainted with incredibly creative + inspiring people. }

{ You begin to write your own stories as well. }

* * * 

That’s what this New Year is all about. Writing our own stories. Breaking the rules. Getting out there. Not worrying about a damned thing. I promise, friends, the outlook is great.

#shoplocal

#eatlocal

XO.

Shop Local Rochester: Myths, Gifts, + Favs!

{ To The Late Mr. “Klonks” Klondike. My forever Elf + Soul Mate. }

SHOP LOCAL 

myths

ROCHESTER

gifts

#shoplocalroc

favs

#ROC THE HOLIDAY

{ This holiday, a curly-haired elf named BESL gift-wraps your season with a whole lotta #shoplocalroc love. We’re dressing-up our normal categories — Lifestyle, Tips + Tricks, Week Wrap-Up — so you can #Roc The Holiday right. From now until 12/24, sprinkle the season with — Myths, Gifts, + Favs — and out-sparkle those snow crystals … just to show them who is boss. }

look good, feel good

MYTHS – Not your typical shopping. Why don’t we #ShopLocal more?? We already know that it’s:

  • affordable
  • unique
  • convenient
  • sustainable
  • fun

Because it’s not a part of our daily habits! Tiny myths we’ve learned along the way have become huge barriers that keep #ShopLocal from our daily routines. This season, BESL dispels these 5 mighty myths:

  1. no parking!
  2. too expensive!
  3. not a 1-stop-shop!
  4. out of the way!
  5. weird hours!

this weekend: rmsc holiday bazaar rwms ultimate women’s expo

{ I’ll be at rwms with ouzon soda sat! }

GIFTS – Not your typical gifting. Gift giving–great gift giving–shouldn’t have to be a mystery. The secret?

  • what
  • where

Knowing what makes a gift great + knowing where to find that gift are 2 very different things. They often contradict! { Many of the greatest gifts, are the rarest. } All season long, #shoplocalroc guides you to more satisfying gifts.

better than a star in the sky + 10 reindeer

Just look at all these resources!

{ Take the Pledge! }
Shop Local Rochester 

FAVS – Not your typical favs. Hidden gems. When shopping, we seek-out hidden gems more than a healthy cookie recipe we’re not ashamed to swap. { Or keep secret. } #ShopLocal is chocked-full of hidden gems! The best part? They’re:

  • directly in our neighborhoods and backyards
  • at familiar spots
  • even in our homes!

This season, here are BESL’s top picks:

  1. Festivals + Bazaars – 3 Weekends of Handcrafted, Fair Trade, Locally Owned Businesses
  2. Thrift – Let the Preparations Begin!
  3. Arts + Reads – Stay Classy
  4. Food + Drink – Hoppy Holidays: Get Cultured
  5. Secret Spots – Stealthy + Strategic

Shopping is inevitable this holiday season.
Make it fun + make it count with Shop Local Rochester.

#shoplocalroc

XO. 

Shop Local Rochester: #Roc the Holiday!

#ROC

the holidays are here

the

#shoplocalroc

HOLIDAY

{ The holidays are unofficially here. Although I say, when 20-below weather arrives along with the snow … it’s full-on shopping season! So gear-up + get ready to hear what’s good from the #ROC. Because #ShopLocalRoc is bringing it this holiday season. }

This holiday, shop with a cause.

#shoplocalroc

Two incredible websites + blogs, A-List Rochester + Flower City Fashionista, along with BESL { me } are bringing you access to Rochester’s best #ShopLocal spots + events, gifts + ideas. Why?? Because the holidays are about giving + getting. And that’s exactly what shopping local does for you + for our community.

be sustainable this holiday season.

give + get:

#ShopLocal is sustainable for our:

  • economy
  • environment
  • budgets

#ShopLocalRoc is a fun + festive way to make shop local a lifestyle { while giving the greatest gifts. }

look good, feel good:

#shoplocalroc 

Getting started is simple. { And you can win prizes! }

  1. Shop at a local store or event!
    • And if you want to participate in our contest …
  2. Take a photo
  3. Tag on Facebook or Instagram using: #shoplocalroc
  4. Be entered to receive great prizes from many of our prized shops around Rochester

The best way to spread Holiday Cheer,

is pledging #shoplocalroc loud for all to hear.

Take the { Polar } Pledge. Get loud about it! Why not?

  1. Write a pledge.
  2. Post on Social Media.
  3. Voice your #shoplocalroc feats.

Pledge’s are simple solutions you resolve to take while holiday shopping this season. It could be anything! Some quick ideas are:

  • Before heading to the big box store for children’s toys … I’m going to Archimage on Monroe Ave!
  • Instead of catching that sale on dish ware for the party … I’m going to try my local VOA!
  • Forget the mall for one-stop-shopping. I’m hitting South Ave in the South Wedge!

Let us know what your plans are on Facebook, Twitter, and/or Instagram, and hashtag #shoplocalroc.

{ To be eligible for the contest, include a photo of what you’ve purchased. }

make it count:

every $1 spent locally has 3x the impact!

#ShopLocalRoc makes it easy for you to make it count! For all of the best gift giving + gift guides, check-in with:

Cheers.

#shoplocalroc

XO.

Shopping’s More Fun With … Flower City Fashionista!

BESL

+

FLOWER CITY FASHIONISTA

(equals)

#SHOPLOCAL LOVE

{ Hey Guys! I’m happy to announce that BESL is collab-ing with Ms. Jenny Sanzo, The Flower City Fashionista. Read more below! … And all about how I’m sweet-as-punch. (Love this.) }

How excited are you. Because I’m stoked. Jenny is an incredible blogger, businesswoman, stylist, mother, friend, and {duh} fashionista. She’s brought #Roc the likes of:

And #ShopLocal. Jenny’s always been a Shop Local PIC since Day 1, and now…

Jenny’s featuring BESL #ShopLocal posts!

Here’s what you do:

  1. Visit, Read, Subscribe to Flower City Fashionista
  2. Look for #ShopLocal posts from me
  3. Stick around FCF + see what #Rocs
  4. Head on back to BESL + see what pops
  5. #ShopLocal! {Great deal + incredible benefit.}

 In the words of Mrs. Jenny Sanzo herself:

and roc gets more love

to love of + love for the #Roc

#shoplocal

#flowercityfashionista

XO.