(Above: Danielle Ponder of Danielle Ponder and The Tomorrow People live at The Bug Jar, 4/5.)
VINTAGE | DESIGNER | BOUTIQUE
Magix is why we Shop Local. Magix, a unique clothing boutique that sold an affordable and eclectic array of designer, boutique, and vintage items, was located on South Avenue, directly across from Thread, in the heart of the South Wedge shopping district. I discovered Magix during my 2nd Southwedgeucation. Southwedgeucation–you know–City Newspaper’s late summer evening that buzzes with shoppers, strollers, businesses, food trucks, bars, music shops, boutiques, and more to celebrate the South Wedge . A September evening that bustles with the volume and energy every single other weekday night, certainly weekend, should generate. I found Magix. I found glass beads straight from Ghana. I found vintage and thrifted items. And shamefully, even I–the Shop Local Campaigner–even I seldom returned. Magix, which closed this past July, might have closed for any number of reasons. But it’s safe to surmise it was due to a lack of awareness. A lack of Shop Local know-how. Every single person I revealed the magic to about Magix? None had been before. Not necessarily because we don’t know. Because it’s not familiar.
Don’t let habit dictate your Shop Local. Habit. What is habit? Most habits are bad, no? Habit is the unthinking actions we ascribe tendencies and routines because we either have to (brushing teeth), we don’t think about it (tapping fingers), or we need to cope (smoking).
Why let shopping–why let life–be just another habit.
Make shopping and living a conscious action. Think about it. Shop Local is still convenient. It’s just that Shop Local is also conscious. Shop Local is affordable. Shop Local is unique. Shop Local is activism.
CONSUMERISM IS ACTIVISM
The Shop Local Campaign in Rochester, NY is sustainability. Shop Local is sustainable for entrepreneurs. Shop Local is sustainable for community development. Shop Local is sustainable for cultural identity. Shop Local is sustainable for individual budgets. Shop Local is sustainable because it preservers local talent and nurtures sustained growth. (See Go Buy Rochester’s explanation of the Multiplier Effect.)
Why not turn your consumerism into activism?
Shop Local in Rochester, NY for your every single day needs, every single day. This is why we Shop Local. So that good things–quality businesses with character, that enhance our cultural identity and work with our daily budgets–so that good things stay alive. So that they thrive. So that we thrive.
And don’t just #shoplocal…
(watch me to watch some seriously good music)
(SISTERS WITH FORMER OWNER ELIJAH PONDER ACCORDING TO ROC WIKI)
Know a good spot? Have a cool routine? Please share!