The Call of Shop Local Seduces.

{ City View at the Strathallan … on my 31st birthday! }

HEY FRANDS

shop.local.

HOW I’VE MISSED YOU

The call of Shop Local is something like the Call of the Sirens — all of the intoxicating, none of the danger: and at the end of the journey — you just can’t stay away. 

BESL has been on sabbatical for over 1 year! Shop Local, on the other hand: anything but. Since I’ve been absent, beautiful, bountiful, + incredible Buy Local Shop Small Support Local blogs, initiatives, events, businesses, camaraderies  — you name it — have abounded.

here are just a few:

*(585) Mag

*Sir Rocha Says

*Explore Rochester

*Exploring Upstate

*Harts Local Grocers

*HypeBooth

*IRocPolkaDots

*RocGirlGang

*The Rochesteriat

*Transit Apparel

*Yelp Rochester

Why did BESL cease? For many reasons. But, quite frankly, while BESL absolutely did { and will continue to } promote Shop Local — BESL truly focused on Barbara Ellen’s Shop Local. Not Rochester’s. It’s true! No shame. No worries. And so, as we Take 2, BESL will stay true to her roots by honing the true spirit behind her namesake.

Our newest chapter explores just that:

Barbara Ellen’s Adventures with Everything Shop Local

So let’s get down to business. And let me be completely transparent. { Because Barbara Ellen don’t got pasty, pale skin for nothing … } . Here is the plan:

Structure: Post once/week. { To start. Hey — gotta start somewhere. }

Promotions: Instagram + Twitter, for now. { Let’s have some fun! Follow me: @babsiell. }

Content: 2 main themes —

  1. Adventures of Barbara Ellen Shopping Local. { Yas. }
  2. And Barbara Ellen’s Spiritual Journies. { Because, above all else, this is the heart + soul of it. }

Goal: BESL has the same exact goals as the tenants of Shop Local. To:

  • Share
  • Explore
  • Express
  • Sustain

Can’t wait to take some wild + fancy free Adventures with all of you.

To the SIrens.

To #Roc.

To #shoplocal.

Shop Local Rochester: Man’s Guide to Gift Giving { Fahsye }

{ Fahsye even gift wraps complimentary! }

HEY BOYS

fahsye

LET’S KEEP THIS

north winton neighborhood

SIMPLE

{ Ladies. Gentlemen. Keep holiday gift giving simple this season. And still buy bomb gifts. Gifts that earn you G status: gloating-rights, glowing praises, + greatest boyfriend/husband/son/brother/dad of the year. … #ROC the holiday. }

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Five reasons + 5 plays, for every gift-giving scenario.

what’s a guy to do?

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FAHSYE.

High Five – { Check out Nov/Dec (585) Mag with an article I wrote on Fahsye! }

  1. They have everything. You can’t NOT find a gift … for everyone on your list.
  2. Gifts are quality. From Thai Sterling Silver to handmade, handcrafted items.
  3. Gifts are affordable. Need a high-end gift but can’t break-the-bank? Fahsye.
  4. Gifts are unique. Handmade items that cannot be found elsewhere + hand selected items imported from Thailand … that also cannot be found elsewhere.
  5. Location. Centrally located! Corner of North Winton + Blossom. And next to Mayer’s Hardware … so there’s that.

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hit-up 1 spot + make it count

Fahsye is 100% a winning play. It’s a 1 stop spot that gets you in + out without a hassle!

  • Unlike department stores, Fahsye is 1 room. { You can’t get lost. }
  • Unlike the mall … shopping at Fahsye is relaxing! { I never want to leave. }
  • It’s near CVS, Mayer’s Hardware, and a number of restaurants/eateries including Jim’s + Balsam Bagels. { Bonus. }

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the male perspective

Best part? Shop manager + real estate agent, Rich Tyson, is on-hand to lend the male perspective. I promise you, dudes – you’ll feel at home.

“affordable, + a really high end look”
-Fon, owner of Fahsye

Five ways to shop Fahsye this holiday season? Here we go!

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CAN’T GO WRONG – Shopping for mom, your grandmother, or your girlfriend … you can only go right.

  • Thai Sterling Silver
  • David Yurman-esque { classic, on-trend, affordable }
  • Let 1 piece stand alone, buy a set, or mix-and-match … you cannot go wrong.

If you’re pressed for time, at a loss, + really want to bring home a meaningful and beautiful gift … look no further than the high-end, reasonably priced sterling silver at Fahsye.

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GO TO – Fun, trendy, whimsical, and on-point … these crowd pleasers get people talking.

  • Handmade for a handcrafted, unique look
  • Less Expensive { starting around $15! }
  • ROC jewelry – handmade, at every price point

You know that really picky girlfriend? Pick up one of these treasures. … You’ll thank me.

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IMPRESS – Feeing more adventuresome? But still want it to be a sure-bet…

  • Scarves – classic, elegant, whimsical, warm, + on-trend { chicks love scarves }
  • Unique – handmade jewelry from Thailand that cannot be found elsewhere
  • ROC jewelry – share a piece of Rochester history + nostalgia with one-of-a kind designs

Showing-off when gift giving can backfire. Not with these selections! Plus, what’s more impressive than looking like you’ve barely even tried … .

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ONE STOP – Shop for everyone this holiday at Fahsye.

  • Men – skinny ties, silk ties … make you look good ties
  • Mom + Child – barrettes, key rings, chic diaper bags
  • Stocking Stuffers! – slippers, lip stick cases, accessories

Skip the mall. Skip the department store. Fahsye is your 1-stop-shop.

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FON’S PICKSLike trying the chef’s favorite dish when you can’t decide, focusing on these items handpicked by owner + jewelry maker, Fon, is a home run.

  • Handmade – There’s something elusively everlasting about one-of-a-kind, handcrafted jewelry that cannot be found anywhere else. { Get on that. }
  • Seasonal – Snowflake earrings. They’re precious +, in upstate NY, they help us love the snow just a little bit more. { Every bit counts. }
  • Trend – Druzy! Fahsye carries real druzy + faux for all price-points and gift giving occasions. Druzy is both elegant + street smart – it compliments and completes any look. { It’s good. }

What’s more romantic than buying a one-of-a-kind, handcrafted sentiment?? Answer – Nothing.

 

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ring me

Here’s what you need to know about Fahsye the next coming weeks!

  1. Black Friday – 11/28: Deals! Perfect day to get out there + shop: 11AM – 7PM.
  2. Small Business Saturday – 11/29: Give Away! Support local business + great savings: 12 – 5PM.
  3. Verona Street Animal Society – Holiday Wish List Drive: donate to the animals!
  4. North Winton Village Holiday Open House – 12/11: Lots of fun + special offers! 5PM – 8PM

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Guys – do the right thing. Shop at Fahsye for your holiday gifts!

#fahsye

#handmade

#ROC

#shoplocalroc

XO.

Shop Local Rochester: #Roc the Holiday!

#ROC

the holidays are here

the

#shoplocalroc

HOLIDAY

{ The holidays are unofficially here. Although I say, when 20-below weather arrives along with the snow … it’s full-on shopping season! So gear-up + get ready to hear what’s good from the #ROC. Because #ShopLocalRoc is bringing it this holiday season. }

This holiday, shop with a cause.

#shoplocalroc

Two incredible websites + blogs, A-List Rochester + Flower City Fashionista, along with BESL { me } are bringing you access to Rochester’s best #ShopLocal spots + events, gifts + ideas. Why?? Because the holidays are about giving + getting. And that’s exactly what shopping local does for you + for our community.

be sustainable this holiday season.

give + get:

#ShopLocal is sustainable for our:

  • economy
  • environment
  • budgets

#ShopLocalRoc is a fun + festive way to make shop local a lifestyle { while giving the greatest gifts. }

look good, feel good:

#shoplocalroc 

Getting started is simple. { And you can win prizes! }

  1. Shop at a local store or event!
    • And if you want to participate in our contest …
  2. Take a photo
  3. Tag on Facebook or Instagram using: #shoplocalroc
  4. Be entered to receive great prizes from many of our prized shops around Rochester

The best way to spread Holiday Cheer,

is pledging #shoplocalroc loud for all to hear.

Take the { Polar } Pledge. Get loud about it! Why not?

  1. Write a pledge.
  2. Post on Social Media.
  3. Voice your #shoplocalroc feats.

Pledge’s are simple solutions you resolve to take while holiday shopping this season. It could be anything! Some quick ideas are:

  • Before heading to the big box store for children’s toys … I’m going to Archimage on Monroe Ave!
  • Instead of catching that sale on dish ware for the party … I’m going to try my local VOA!
  • Forget the mall for one-stop-shopping. I’m hitting South Ave in the South Wedge!

Let us know what your plans are on Facebook, Twitter, and/or Instagram, and hashtag #shoplocalroc.

{ To be eligible for the contest, include a photo of what you’ve purchased. }

make it count:

every $1 spent locally has 3x the impact!

#ShopLocalRoc makes it easy for you to make it count! For all of the best gift giving + gift guides, check-in with:

Cheers.

#shoplocalroc

XO.

Fashion Denial Spiral: Fight The Polar Vortex.

{ What up Polar Vortex. My name is Barbara Ellen. }

THE

fall

POLAR

rochester, ny

VORTEX

{ All of these things are taboo here in snow-central, Lake Ontario, upstate Rochester, NY. And yet all are incredibly palpable + anything anyone can ever talk about. … Lucky for me, I ♥ winter! (I do.) However. I do not ♥ when my fall fashion is disrupted by seasons that try + steal the spot-light before another season has ended. }

Whether you’re a season stubborn fashionista like me OR a weather despising winter wonder-nope (unlike me) … I have some tips + tricks for you. 

be a snow bunny 

with a fall coat

{literally}

  • Winter blues got you down … and it’s technically not even winter yet?
  • Hanging onto fall like the gold + orange + red leaves on the trees??

No need to let Polar Vortex dictate your fall fashion sense. { No need to let anyone or anything dictate your fashion sense. } Below is an info-fashion-graphic to show what I did to lay claim on the fall that is still here + that I still love!

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Yeah. We’re calling this an: infographic.

This is how you thwart winter + delay dragging out all of your winter clothes until you say when. (Read – locks on your car door freeze.)

Fashion Denial Spiral

Tips + Tricks

  1. Snow Coat – Trade it in for a super thick heavy sweater or a supped up fall jacket you already have out + about. { Canadian accent. }
  2. Winter Scarf – I love them. But it’s just not their time. Get extra miles from the pashy that { let’s be honest } you probably already wear every single season of the year, including summer.
  3. Snow Boots – No.  No need until there’s accumulation on the ground or unless you’re still addicted to Uggs. { Come on. } Warm-up the fall riding + combat boots with a super cute + super thick sock. Promise you feel cozy + cute + not controlled by winter weather.

where can you shop for all of these??

Great question! Here are my top picks.

  1. Super Thick Heavy Sweater – Vintage + Thrift! I purchased this one while thrifting with Morgan DeLapa, owner of Treasure Trove Vintage. In fact, TTV has one in brown { I do believe }. I’ve also seen a ton of great items at Far Out Vintage on Monroe Ave. My top 3 are:
  2. Winter Pashy – Boutiques! Fahsye in the North Winton hood on Blossom + Winton along with Peppermint in the Park Ave hood on Park + Meigs are both known for their incredible selection of beautiful, classic, and unique scarves. Before you go anywhere else, I highly recommend both of these spots.
  3. Riding + Combat Boots – This place has a shoe room, so. Peppermint has to be the spot. With selections raging from knee-high riding boots to calf-level combat boots to fashionable + durable ankle booties … the question isn’t – Will I find something? – it’s – How do I choose just one?? Thing is, with prices generally always below $40 … you can buy more than 1! Love how that works.

insider tip

Each of the above stores + boutiques have prices comparable to–often lower than–your favorite store that … inconveniently doesn’t rhyme with any words { Co-Targe-ugh }.

#polarvortex

#shoplocal

#roc

XO.