The Year of Shop Local: #Roc.

HAPPY

SHOP LOCAL

NEW YEAR

{ Better late than never. And better to put it out there at some point, than nothing at all. That’s what I say for this New Year. And I’m so happy to begin blogging in this new year with a poppin’ shop local weekend I had in the Park Ave + East End neighborhoods. }

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Can you guys feel that?? It’s energy! The energy of this year, 2015, is incredible, + the best thing we can do? Lap-it-up unabashedly, in all it’s glory. Absorb it like rays of sunshine, and let the beauty of this year embody + embolden us all.

do you guys know what this means??!

It means you can get out there + become the essential fabric of this very city–the very things and people, sites and sounds–that you love. It’s true! And now, I’m going to prove this to you by sharing the bomb ass Sunday that I had.

IMG_0919

Lines at Scratch Bake Shop Grand Opening Party on Park Ave!

{ not so }
lazy Sunday

Sunday is slightly less-than-1/2 of the entire weekend, and in the history of my life … , the least productive less-than-1/2. So. I get super stoked when the errands I begin running around 3pm on this lazy day yield fantastic + fruitful results. { It’s the greatest! } Here’s what I did:

  1. Peppermint. #ShopPeppermint. #ShopLocal. Tanvi’s doing a reno + so what better way to kick-off a 1 week shut-down than to throw a 30% off everything { including sale items!} sale???! Why does this rock?
    • Bumpin’ scene. So many fun people in-and-out of the store. I feel like I make new friends every time I go.
    • Chillest vibe. And even when it’s quiet, shop keepers ranging from Tanvi { owner }, Emma { part time model }, + Cooper { shop dog } keep the greatest company.
    • Crazy deals. I bought a slammin’ gold sexy little dress { originally $54 } for $18!! That’s how incredible this sale was. And even when there is no sale, you can find artisan + boutique rings + earrings for like $12. Friends. I love.
  2. Scratch Bakeshop. #ToughCookies. Owners, bakers, designers, and creators Kate + Molly are some tough-ass-cookies. And, incredibly, they bake some deliciously delicate + strong, gluten free + vegan { ! }, culinary confections. Their Grand Opening Party! this Sunday was super sweet:
    • Meet The Owners. The coolest part about Rochester is its capacity for owners + artisans + creators to mingle with the general public. It quite figuratively is a match-baked-in-heaven for we, the public, to meet { what I consider to be } our idols; + for they, to feel our gratitude.
    • Feel The Hype. #Hypebooth. I got to meet Marisa Barnard of Hypebooth! You guys. Do you not understand. This is the woman behind the curtain. This is the woman who brings the hype to every kickin’ get together in this city with her portable photobooth + on-site printing. { This is the woman who’s helping to make my 30th the absolute most fun. } It’s such an honor to meet the people we know through Social Media + to actually have some real social interaction. Word.
    • Feel The Love. In meeting Kate + Molly, we got to reconnect over a common bond that we { and many other Shop Local Loves … } have. And that is … Cass McCrory of Capra Strategy!! My former boss + forever mentor — Congrats to you on the new addition to your most beautiful family Cass. And thanks for uniting our Shop Local Fam. ♥
  3. Hart’s Local Grocers. #IHeartHarts. I once described this grocery store as a combination of Wegman’s + Trader Joe’s + The Public Market. Because it is that, + so much more. Why does Hart’s have my heart?
    • Drive + Park. It’s super close by. Just a jaunt down East Ave. And they have a huge parking lot that’s way easier to navigate than any of the other aforementioned markets’.
    • Under Budget. The past 2 weeks, I’ve done my full week’s grocery shopping. Both times: under budget. Guy – look for the sales. Hart’s is stocked with only the best, so the sale items you find will also be the best. <3
    • Hi Friends. Crucial — it lacks the Wegman’s factor of running into every single person you never want to see like a blasted high school reunion. Which is clutch. At the same time, I run into the very people I love to see. { Like Amy Riposo of Rochester A-List, who I saw this Sunday! } And even when you run into no one at all, the staff at Hart’s make you feel like family. So jump on the tree, guys, + find what is great.
  4. Jenny Sanzo. #NoMoreLies. Did you see news channel 10 WHEC this Sunday evening?? Gratefully, I was at my parents’ { who have a TV }, and so I did see it. And I saw my very beautiful friend discussing the campaign she’s started to empower healthier body images. Why this #Rocs:
    • Full Disclosure. Jenny is so real in this campaign + so ready to bare all so that we feel comfortable with all of ourselves. I cannot explain to you how much this means, save to say you probably feel the same.
    • Take Action. You can get involved in so many ways. Pick the one that’s most comfortable for you! Check out Jenny’s Campaign Page, scroll to the bottom, + find your options here.
    • Love Yourself. If I provide full disclosure on myself–and I will–I very intimately relate to this issue that Jenny so bravely voices. Since 7th grade I rigorously counted calories + measured my food. My sophomore year of college I developed an eating disorder. I’m doing so well now, + that’s because–no matter where we are in life + how we live–we must learn to unconditionally love ourselves. It’s the most natural medicine we know.

See what greatness transpires from just 1 fraction of a Shop Local weekend??

{ You meet + become acquainted with incredibly creative + inspiring people. }

{ You begin to write your own stories as well. }

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That’s what this New Year is all about. Writing our own stories. Breaking the rules. Getting out there. Not worrying about a damned thing. I promise, friends, the outlook is great.

#shoplocal

#eatlocal

XO.

The Subtraction Project: Back 2 School Lesson 1 … Is Life Adding Up For You??

{Photo taken from the Facebook of The Subtraction Project brain-lady: Cass McCrory.}

THE SUBTRACTION PROJECT

BY: CASS. JUST CURIOUS.

WEBSITE | SIGN UP | FACEBOOK

WHO: Cass McCrory – business woman, strategist, mentor, mom, wife, blogger, writer, web site developer, + #ladyboss.

WHAT: A simple way to help your life add up, everyday.

WHERE: At your digs! With updates online + on Facebook.

WHEN: …When works for you? Newest Subtraction starts this September! (Sign-up now.)

WHY: Mindfulness. For me, this is about setting 15 minutes everyday so that I can practice mindfulness inside and out: in the 2 spaces I frequent most. My mind. And my home.

{ I lifted this from Cass’ Facebook. }

Have you ever been tempted to cut the puzzle piece to fit? What thing to do you need to cut out of the puzzle that is your life right now?
What’s missing? All of the comments of people who, like me, want to minimize. … Why should you join? You tell me!
(How it all adds-up, for me.)
  • Time + space to … subtract the extra in my brain!

Listen, I got a lot going-on up there. {Points to brain.} Clients. Blogging. Strategizing. Planning. Executing. … I recently started jogging again. I’ve done yoga since 2012. I’d like to get back to kickboxing. … I work hard to keep my body in shape. Why not keep the mind in shape, too?

  • No trips to the big box store required

This is the best part! Subtraction Project is free … + it requires no extra supplies. In fact {let me rephrase that}: the best part is … I finally get to get rid of stuff! Stuff. I’m sick of it. And yet, when do I sit down, go through the bags and totes I’ve used  the past 6 months {2 years}, and subtract?? I don’t. The Subtraction Project will help.

  • What time commitment??

As Cass says, “Prompts will be short and sweet taking between 5-15 minutes to complete.” Can you handle that? Because 100%, I can. And, yes, of course you can too. It’s like–putting #Instagram down for 1 hot minute and, instead of scrolling through every last photo that’s in your queue, subtracting some of the extra.

Speaking of…
(Where you can see it add up for me.)
  • Daily.

Find a post on Instagram! Or Facebook. Or Twitter. See how, on 1 of my social media platforms, + you Subtraction Project works for me.

  • Monthly.

Find a longer post + reflection right here! See what I love. See what works. See what doesn’t. See how it helps. See why I laugh + how I’ve channeled the lightness that so many seek.

  • Nightly.

Okay, you won’t see this. But I will. Nightly, I’m excited to see how each + every prompt and exercise helps me. Life’s about meaning, about feeling whole.

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What’s The Subtraction Project mean to you??
#subtractionprojct
XO.

Shop Local Vision + Mission: Capra Strategy wayfinders.

{What work looked like today with Mozzeroni’s #glutenfree pizza. … #eatlocal.}

Not sure if you heard … but it’s official.

I AM A WRITER!!

As in, I actually get paid to sit down and to write (and to read and research … and to write). As in, my official job title is: Writer.

CAPRA STRATEGY

I work for Capra Strategy, owned by the incredibly intelligent + innovative + insightful + hilarious Cass McCrory. In fact, Capra actually administrates my website. That’s how we met.

OUR TEAM

The coolest thing about working for Cass + contributing to Capra is … well, there are too many to name. (Because there are a lot.) But one of the coolest–definitely the most invaluable–is having Cass as a mentor + guide. Strategy and decision making, creativity and leadership radiate from Cass like light  through crystal. Multi-faceted and everywhere all at once. Still so visible and poised.

A VISION + A MISSION

(and not a Dashboard Confessional Album)

Not too long ago during a team meeting, Cass took the time to sit with me more like a client than an employee. (Of course, I’m both. But in this case, she’s paying me to give me her advice that technically I should be paying her for. You get it, right.) Cass advised me to create a Vision + a Mission for my #ShopLocal jam.

Why?

So that when describing what I do, I don’t use words like “jam.”

Actually. Because Visions + Missions, they make it official. And not just because it’s a badge where every awesome organization has one. No. Because they are practical. They communicate. They are guidelines. So that when organizing events or sponsoring others, you have a frame of reference with which to say – Yes and, or Yes but, or No because, or No but how about. You dig.

LOOKING FORWARD

I’ve been putting a lot of thought into this. It has to be tight. It must truly reflect all of the tiny embers that I try to gather and ignite and spread to all of you.

So wait for it Roc. We’re getting a #ShopLocal Vision + Mission. And you can thank Mrs. Cass McCrory for that.

#shoplocal

#writelocal

XO.