Sustainability + Activism: Why Shop Local?

(Above: Danielle Ponder of Danielle Ponder and The Tomorrow People live at The Bug Jar, 4/5.)





Magix is why we Shop Local. Magix, a unique clothing boutique that sold an affordable and eclectic array of designer, boutique, and vintage items, was located on South Avenue, directly across from Thread, in the heart of the South Wedge shopping district. I discovered Magix during my 2nd Southwedgeucation. Southwedgeucation–you know–City Newspaper’s  late summer evening that buzzes with shoppers, strollers, businesses, food trucks, bars, music shops, boutiques, and more to celebrate the South Wedge . A September evening that bustles with the volume and energy every single other weekday night, certainly weekend, should generate. I found Magix. I found glass beads straight from Ghana. I found vintage and thrifted items. And shamefully, even I–the Shop Local Campaigner–even I seldom returned. Magix, which closed this past July, might have closed for any number of reasons. But it’s safe to surmise it was due to a lack of awareness. A lack of Shop Local know-how. Every single person I revealed the magic to about Magix? None had been before. Not necessarily because we don’t know. Because it’s not familiar.


Don’t let habit dictate your Shop Local. Habit. What is habit? Most habits are bad, no? Habit is the unthinking actions we ascribe tendencies and routines because we either have to (brushing teeth), we don’t think about it (tapping fingers), or we need to cope (smoking).

Why let shopping–why let life–be just another habit.

Make shopping and living a conscious action. Think about it. Shop Local is still convenient. It’s just that Shop Local is also conscious. Shop Local is affordable. Shop Local is unique. Shop Local is activism.


The Shop Local Campaign in Rochester, NY is sustainability. Shop Local is sustainable for entrepreneurs. Shop Local is sustainable for community development. Shop Local is sustainable for cultural identity. Shop Local is sustainable for individual budgets. Shop Local is sustainable because it preservers local talent and nurtures sustained growth. (See Go Buy Rochester’s explanation of the Multiplier Effect.)

Why not turn your consumerism into activism?

Shop Local in Rochester, NY for your every single day needs, every single day. This is why we Shop Local. So that good things–quality businesses with character, that enhance our cultural identity and work with our daily budgets–so that good things stay alive. So that they thrive. So that we thrive.

And don’t just #shoplocal…




Danielle Ponder and The Tomorrow People Saturday, April 5 at Bug Jar. Incredible Local Music venue. Watch for review on Liana Gabel’s “Rest and Heal” album. Saw her too. Loved it!


(watch me to watch some seriously good music)


Know a good spot? Have a cool routine? Please share!






Shop Local. GoBuyRochester.

What if there were a website–a 1 stop shop–where you could browse & purchase all of your hometown Rochester favs with just 1 shopping cart? …Look no further. We have 1. From all 11 of your surrounding Rochester counties. This hidden gem is so exciting, it makes me want to GoBuyRochester.

GoBuyRochester, an equaTEK initiative, is a consortium of businesses from 11 surrounding counties including Monroe County. Part of the allure is ordering your favorite far-aways with all of the convenience and none of the fuss. Growing up, nothing felt warmer and more secure than the smell of Monk’s Bread Raisin with Cinnamon toast, crisping away in the oven. When shoppers, near & afar, crave these same Rochester tastes, GBR brings them to our fingertips. GBR even allows for Mix-and-Max Monk’s Bread packages which send deliciously as gifts. Simply order online at GoBuyRochester, and they ship & deliver right to your doorstep or the doorstep of your lucky recipient. What a lovely convenience to treat any homesick blues.
The convenient website is also incredibly friendly to navigate. It’s no wonder GBR is a 2013 Best of the Web Awards Finalist. Take the Shop Counties tab. Through a simple series of interactive clicks, GBR allows users the ease of viewing participating companies as well as learning more about our surrounding counties. GBR introduces us to our Local products as well as our neighboring communities. For a full list of Rochester Business Journal finalists in 2013 Best of the Web Awards held March 14, 2013, visit their page.
Not only is GBR committed to quality convenience, but their business model, to improving the quality of our local economy. Under the About Tab, you’ll notice that every dollar spent with a locally-owned merchant has three times the impact of a dollar spent at a big box store. The link on GBR‘s site (copied/pasted above) reveals a flow-chart titled The Local Multiplier Effect. This shows the impact of keeping money closer to where you spend it. In short, about 3 times as much money stays local when you spend it local.
GoBuyRochester is not just a website. It is a community working to strengthen the backbone of small business and its relationship with our local communities. As GoBuyRochester continues to thrive, we, Rochester, NY, will thrive. I encourage all consumers to Shop Local. Shop GBR. I encourage all small business owners to Be GBR.
Do you??