The Year of Shop Local: #Roc.

HAPPY

SHOP LOCAL

NEW YEAR

{ Better late than never. And better to put it out there at some point, than nothing at all. That’s what I say for this New Year. And I’m so happy to begin blogging in this new year with a poppin’ shop local weekend I had in the Park Ave + East End neighborhoods. }

* * *

Can you guys feel that?? It’s energy! The energy of this year, 2015, is incredible, + the best thing we can do? Lap-it-up unabashedly, in all it’s glory. Absorb it like rays of sunshine, and let the beauty of this year embody + embolden us all.

do you guys know what this means??!

It means you can get out there + become the essential fabric of this very city–the very things and people, sites and sounds–that you love. It’s true! And now, I’m going to prove this to you by sharing the bomb ass Sunday that I had.

IMG_0919

Lines at Scratch Bake Shop Grand Opening Party on Park Ave!

{ not so }
lazy Sunday

Sunday is slightly less-than-1/2 of the entire weekend, and in the history of my life … , the least productive less-than-1/2. So. I get super stoked when the errands I begin running around 3pm on this lazy day yield fantastic + fruitful results. { It’s the greatest! } Here’s what I did:

  1. Peppermint. #ShopPeppermint. #ShopLocal. Tanvi’s doing a reno + so what better way to kick-off a 1 week shut-down than to throw a 30% off everything { including sale items!} sale???! Why does this rock?
    • Bumpin’ scene. So many fun people in-and-out of the store. I feel like I make new friends every time I go.
    • Chillest vibe. And even when it’s quiet, shop keepers ranging from Tanvi { owner }, Emma { part time model }, + Cooper { shop dog } keep the greatest company.
    • Crazy deals. I bought a slammin’ gold sexy little dress { originally $54 } for $18!! That’s how incredible this sale was. And even when there is no sale, you can find artisan + boutique rings + earrings for like $12. Friends. I love.
  2. Scratch Bakeshop. #ToughCookies. Owners, bakers, designers, and creators Kate + Molly are some tough-ass-cookies. And, incredibly, they bake some deliciously delicate + strong, gluten free + vegan { ! }, culinary confections. Their Grand Opening Party! this Sunday was super sweet:
    • Meet The Owners. The coolest part about Rochester is its capacity for owners + artisans + creators to mingle with the general public. It quite figuratively is a match-baked-in-heaven for we, the public, to meet { what I consider to be } our idols; + for they, to feel our gratitude.
    • Feel The Hype. #Hypebooth. I got to meet Marisa Barnard of Hypebooth! You guys. Do you not understand. This is the woman behind the curtain. This is the woman who brings the hype to every kickin’ get together in this city with her portable photobooth + on-site printing. { This is the woman who’s helping to make my 30th the absolute most fun. } It’s such an honor to meet the people we know through Social Media + to actually have some real social interaction. Word.
    • Feel The Love. In meeting Kate + Molly, we got to reconnect over a common bond that we { and many other Shop Local Loves … } have. And that is … Cass McCrory of Capra Strategy!! My former boss + forever mentor — Congrats to you on the new addition to your most beautiful family Cass. And thanks for uniting our Shop Local Fam. ♥
  3. Hart’s Local Grocers. #IHeartHarts. I once described this grocery store as a combination of Wegman’s + Trader Joe’s + The Public Market. Because it is that, + so much more. Why does Hart’s have my heart?
    • Drive + Park. It’s super close by. Just a jaunt down East Ave. And they have a huge parking lot that’s way easier to navigate than any of the other aforementioned markets’.
    • Under Budget. The past 2 weeks, I’ve done my full week’s grocery shopping. Both times: under budget. Guy – look for the sales. Hart’s is stocked with only the best, so the sale items you find will also be the best. <3
    • Hi Friends. Crucial — it lacks the Wegman’s factor of running into every single person you never want to see like a blasted high school reunion. Which is clutch. At the same time, I run into the very people I love to see. { Like Amy Riposo of Rochester A-List, who I saw this Sunday! } And even when you run into no one at all, the staff at Hart’s make you feel like family. So jump on the tree, guys, + find what is great.
  4. Jenny Sanzo. #NoMoreLies. Did you see news channel 10 WHEC this Sunday evening?? Gratefully, I was at my parents’ { who have a TV }, and so I did see it. And I saw my very beautiful friend discussing the campaign she’s started to empower healthier body images. Why this #Rocs:
    • Full Disclosure. Jenny is so real in this campaign + so ready to bare all so that we feel comfortable with all of ourselves. I cannot explain to you how much this means, save to say you probably feel the same.
    • Take Action. You can get involved in so many ways. Pick the one that’s most comfortable for you! Check out Jenny’s Campaign Page, scroll to the bottom, + find your options here.
    • Love Yourself. If I provide full disclosure on myself–and I will–I very intimately relate to this issue that Jenny so bravely voices. Since 7th grade I rigorously counted calories + measured my food. My sophomore year of college I developed an eating disorder. I’m doing so well now, + that’s because–no matter where we are in life + how we live–we must learn to unconditionally love ourselves. It’s the most natural medicine we know.

See what greatness transpires from just 1 fraction of a Shop Local weekend??

{ You meet + become acquainted with incredibly creative + inspiring people. }

{ You begin to write your own stories as well. }

* * * 

That’s what this New Year is all about. Writing our own stories. Breaking the rules. Getting out there. Not worrying about a damned thing. I promise, friends, the outlook is great.

#shoplocal

#eatlocal

XO.

Shop Local Rochester: Merry Merry – Food + Drink + Play!

{ Left to Right: Archimage bad ass key chain, Abundance, Roc Brewing, + Hart’s. }

FOOD

look good

DRINK

feel good

TOYS

#Roc the holiday

#shoplocalroc

{ HAPPY HOLIDAYS! It is officially The Holidays. What better way to keep that flame alight than … to finish your holiday shopping!? Be it stocking stuffers + last minute gifts or snacks + party menu meals … Shop Local in Rochester, NY has you covered. }

I heart that Hart's is in The Holiday spirit.

I heart that Hart’s is in The Holiday spirit.

Last minute. Final touches. Do any of the following describe you??

  • Need stocking stuffers!
  • Buying last minute gifts
  • Finishing the holiday menu

Whatever you have left – these final days before The Holidays are critical. Best part is – they can also be simple! This past weekend, I traipsed around 2 compact, navigable, + diverse #Roc neighborhoods. Both have an incredible, quality selection of:

  1. food
  2. beverage
  3. gifts
  4. toys
Enjoy urban scenes while you eat deliciously prepared foods at Hart's.

Enjoy urban scenes while eating deliciously prepared foods from Hart’s.

Here is what I found to help fill you with jolly + joy:

MONROE AVENUE

ARCHIMAGE | 668 Monroe Avenue, 14607 | TOYS + GIFTS
Archimage, which was bustling on Friday afternoon, is nestled in the Oxford Mall (between Oxford + Goodman Streets on Monroe Avenue). Convenient off-street parking is located just off Oxford street! (Turn right if heading toward Monroe.)

  • ToysStep away from the Big Box store. Step into Archimage. You will find it. You will probably find more than one of it. And it will be well received. By child or adult.
  • GiftsBe it – jewelry, clothing (including baby clothing!), scarves, socks, candles, journals, instruments, speciality books, novelty items, soaps, trinkets, ethnic, natural, upcycled, handmade, unique. … Whatever it be, Archimage has.
  • 1-Stop-ShopThe entire store is a gift shop. Find your gifts + your cards + your wrapping papers here. { Find your happy place here. Truly. }
Wall upon wall of toys for the kid in everyone!

Wall upon wall of toys for the kid in everyone!

WEBSITE | FACEBOOK

{ BONUS: Also visit – Aaron’s Alley. Huge selection of unique gifts, i.e. Gods ‘N’ Gladiators Roc T’s. Buy some thrift/vintage for yourself! }

ABUNDANCE COOPERATIVE MARKET | 62 Marshall Street, 14607 | FOOD + DRINK + GIFTS
Abundance, tucked off of Marshall Street { after Owl House } and with its own parking lot, is my go-to, small grocery store. I love their products, their deals, their mini-market + cafe, and that I always find every single thing I’m looking for, even if it is different or new!

  • FoodAn abundance of sales! From Abundance Sails { deals until January 6, 2015 } to Coop Deals … make your holiday happy + healthy, while giving back directly to our community.
  • Drink. Ideal for non-alcoholic beverages. Looking for a the local refreshment? Ouzon Soda is pristine, locally made, + refreshingly unique! What about the naturally sugar-free soda pop? Stevia options abound.
  • Gifts20% off stocking stuffer sale until Christmas Eve – Wednesday, 12/24! Abundant options include: hats + mittens, glass water bottles { my personal pick }, hand cut soaps, an alluring array of bath + beauty, and so much more!
Locally Made hand salve made by Rochester Roots!

Locally Made hand salve by Rochester Roots!

WEBSITE | FACEBOOK | INSTAGRAMBLOG

{ BONUS: You should know – Abundance sell items that are solely: Non-GMO, Natural, Fair Trade, Local, Organic, and/or IPM. }

EAST END

ROC BREWING | 56 South Union Street, 14607 | DRINK + GIFTS
Roc Brewing is 1 of 2 bars in Rochester I can confidently walk into, without anyone else, grab a pint, and drink. Which is exactly what I did this past Friday. The doors open at 5pm. On Friday, I walked in at 5:03 + the bar was packed. Talk about holly, jolly, + merry. Roc Brewing #Rocs it.

  • DrinkNine–nine–beers on tap when I arrived. Glutinous Maximus is gluten-free { and has a 7.1% ABV, holler } + it satiated by taste for the beers I’ve missed so much. Buy any of these beers for someone you love. They will respect you for it. And probably love you back. { Though I make no promises on matters-of-the-heart. }
  • GiftsWhich leads us to … The Greatest Gift Deal of the Century. { Kid not. } The Holiday Grumbler Special. That’s 2 Roc Brewing pint glasses, 1 empty mini-grumbler, + a gift certificate to have that grumbler filled on-tap … for JUST $22!!!!! Oh – then there are the T’s + the hoodies, the glasses + the art. Also ask about the Mug Club. { Which might be kicked … as in full! }
  • Unwind This past Friday, I learned that:
    • Roc Brewing now serves food!!!!!!
    • Roc Brewing serves the best gluten-free beer I have ever
    • Roc Brewing is doing a fundraiser for Verona Street Animal Society { which involves coloring books, it’s only $2, and you know I participated } Roc Gives Back in so many other ways, too.
An entire wall of gift ideas, for every occasion.

An entire wall of gift ideas, for everyone + every occasion!

WEBSITE | FACEBOOK | INSTAGRAM 

{ BONUS: You should know – Roc Brewing has trivia for An Epic Trivia Extravaganza, from 5pm – 8pm Christmas Eve evening! }

HART’S LOCAL GROCERS | 10 Winthrop Street, 14607 | FOOD + DRINK + GIFTS
I Heart Hart’s. Hart’s Local Grocers will induce a nirvana-like state, and can best be described (by me) as a Wegman’s – Trader Joes’s – Specialty Market – Trifecta. This grocery, which rests just off East Ave on Winthrop St. and hosts its own off-street parking lot, is captivating. Mesmerizing. My only excuse for just having gone?? I get super excited for things I know I’ll heart … and so delayed gratification. I cannot wait to become a local in Hart’s Local Grocers! 

  • FoodDollop Frosting! I finally found it. As East Ave Wegmans has opted not to carry the gourmet, gluten free/dairy free/soy free/nut free/corn syrup free/organic frostings … I’m much, much elated to find that Hart’s does. Along with a myriad { understatement of the century } locally produced products. In fact, here’s a quick recap of the various food items I heart at Hart’s:
    • great gluten-free selection, along with accommodating other allergies
    • local items in isles + featured at the front, near the cash registers
    • all of your favorite, go-to brands
    • delicious sales
    • a cafe + a deli + a butcher + a coffee shop + a great place to sit, eat, + enjoy the #Roc views!
  • DrinkGet your craft brew here. And your favorite brand name, including a myriad of Rohrbach varieties. Especially delectable for picking up last minute host favors, party gifts, or regular gifts. If you can’t decide upon 1 local brew, check out Hart’s + let their selection entice and suede.
  • GiftsName a local food merchant in Rochester. They probably also sell at Hart’s. From Eat Me Ice Cream to Ouzon Soda to Hedonist Artisan Chocolates to Fuego Coffee to Coffee Connection to Dollop Frostings … that’s not even a fraction of your options. Hart’s is a 1-Stop-Shop, + it will mend any aching hearts you might have incurred throughout this holiday season. { This matter-of-the-heart, I do guarantee. }
Dollop frostings! Local products featured in the front + sold throughout the store.

Dollop frostings! Local products featured in the front + sold throughout the store.

WEBSITE | FACEBOOK | INSTAGRAMNEWS & BLOG

{ BONUS: You should know – Hart’s features special Build-Your-Own Gift Baskets. Customize your own or buy one Hart’s made. What a great gift! }

Roc Brewing knows how to top { off } their Christmas tree.

Roc Brewing knows how to top { off } their Christmas tree.

As you finish your holiday shopping, remember to take a pic + hashtag #shoplocalroc to be auto-entered into the Shop Local Rochester Contest! { It’s best to post pictures to Instagram. When in doubt – also post to Facebook or Twitter. }

HAPPY HOLIDAYS TO ALL

Glutinous Minimus { I love that } gluten-free beer. INCREDIBLE.

Glutinous Minimus { I love that } gluten-free beer. INCREDIBLE.

So much love –

#happyholidays

#shoplocal

XO.

Shop Local Rochester: For the Artists, the Readers, the Bakers, + the Beauties.

{ Left to Right: Gallery Salon owner Erika Schramm in action, The Dollop Book of Frosting (my copy), Gallery Salon front counter, TDBOF writer + Dollop Frosting creator Heather Saffer from Facebook. }

NEW

look good, feel good

HOLIDAY

#roc the holiday

TRADITIONS

#shoplocalroc

{ Ever heard that Girl Scouts song, “Make new friends, but keep the old,”?? That’s exactly what the holidays do. Mix the comfort of “old” with the excitement of “new.” And with that, we create new holiday traditions. That’s right–we create new celebrations that keep us jolly & joyful year after year. The arts, reads, bakes, & beauties below are incredible gift ideas. But more than that, they’re new traditions that keep our old ones alight. }

heart-to-heart

The past few weeks I’ve had the overwhelming joy of discovering.

  • Rochester native + cookbook author Brittany Angell
  • Cupcake Wars winner, former cupcakery owner, + Rochester native Heather Saffer sells her gourmet Dollop Frostings at Wegmans and Hart’s!
  • Gallery Salon { now off of University } is so much more than any salon I’ve ever been

The past few weeks I’ve discovered that Rochester, NY is about re-imagining + enhancing the old with the new. In fact …

this is how Rochester has survived

{ It’s true! We’re a tough city. Look at how profoundly the small businesses + merchants keep our life-blood flowing + rich. … This is why: #ShopLocal. }

gifts + new tradish’s!

Gallery Salon. Be seduced + enchanted.

Gallery Salon. Be seduced + enchanted.

ARTISTS
Who’s the artist in your family? Shop in these spots, in-person or on-line. You are guaranteed to please.

1975Gallery + online shop owned and curated by Erich Lehman.

WHY I DIG

  • Gallery admittance? FREE.
  • Exposes artists to community + community to art
  • Exhibits and events that entertain, broaden, cultivate, + give-back

WHY GIFT GIVERS GIVE

  • Local Rochester artists { favorite, obscure, + all of the above } are featured
  • Erich knows art. { the art that artists love + want to know }
  • Incredible, browsable collection from which to choose

WHY ART LOVERS LOVE

  • Style + variety
  • Taste
  • Fresh perspectives

PROMOTIONS + LOGISTICS

  • Online Buyers: use the code “LOCALSONLY” for free pick-up at the gallery { 89 Charlotte Street }
  • Buyers: Allow 1 business day to transport artwork from secure storage to the gallery
  • Holiday Purchases: Last recommended day to purchase – December 19, 2014
  • Questions??: Contact 1975 directly through the online shop

FACEBOOK | WEBSITE | ONLINE SHOP | TWITTER | INSTAGRAM

be enchanted

Sophistication + Comfort. Twinkle lights. Boughs of pine. Chitter-chatter. Cascading lights. Vintage walls, fixtures, + vignettes. Stepping into Gallery Salon Wednesday after work transported me into a world I truly never have known. The bustling business of an exposed brick building, beautified by decadent glass and metal fixtures that mingled with every era, seductively juxtaposed the calm + comfort bestowed by Gallery’s innate grace. { … Guys, I haven’t even gotten to the wall of old mirrors! } There is simply no way to describe Gallery Salon, owned by art collector + expert stylist Erika Schramm. To put it palinly – you just have to go.

The Shop at Gallery Salon. { About 1/5 of it. }

The Shop at Gallery Salon. { About 1/5 of it. }

ARTISTS + BEAUTIES
Not that we’re looking to kill birds … but kill many birds with 1 stone at this off-the-beaten-trail { off-a-main-road } stop.

Gallery Salon. Salon + spa, art gallery, boutique, + vintage paradise owned by Erika Schramm.

WHY I DIG

  • Seductive + enchanting
  • Vintage knick-knacks everywhere
  • Friendly, knowledgeable, warm, fun staff … + owner!

WHY GIFT GIVERS GIVE

  • 1-stop-shop { hair product, Mirabella make-up, earrings, bangles, bracelets, necklaces, headbands, T shirts, cards, teas … you get it }
  • Locals featured!
  • Prices that will make your jaw drop { i.e. stud earrings for … $3 per pair! }

WHY ART LOVERS + BEAUTIES LOVE

  • New art every 2 months! { Courtney Gruttadauria – featured Nov + Dec }
  • Shawnee Hill { paintings, T-shirts, + complimentary buttons! }
  • Richard D. Mekkri { Earthen Woodworking jewelry }
  • Breathtaking architecture, light fixtures, + decor feat. Erika’s personal collection { such as More Fire Glass Studio }

WHAT TO DO

  • Shoppers: Stop by! { 4 Elton Street is directly off University between Merriman + Culver. } Walk in. Say hi. The boutique will greet you with twinkle lights + a cozy seating area.
  • Spa + Salon Goers: Schedule an appointment + lavish in the beautiful decor and boutique that greets you in the waiting area.
  • Relax + Have Fun: The vibe at Gallery Salon? Vibrant. You can’t help but to feel warmed + cozy, energized + relaxed.

FACEBOOK | WEBSITE | ONLINE SHOP | INSTAGRAM

new traditions

Old + New. Dollop Frosting, created by #Roc local Heather Saffer, embodies Classics with a Twist. Dollop Frosting isn’t just decadence + dessert. It’s friendly to restrictive diets. It’s healthier + mindful of our diets and our world. Dollop Frosting is one of those things that we can’t afford NOT to have for the holidays { at home, at work, and at school }. Dollop Frosting is safe + festive + fun … and fucking delicious.
firebomb, hot chocolate, peanut butter cookie dough, madagasgar vanilla
Dollop Frosting. Now available at Wegmans + Hart's Grocers!

Dollop Frosting. Now available at Wegmans + Hart’s Grocers! From Dollop Gourmet Facebook Page.

READERS + BAKERS
This gift is a win-win. You give the gift of bake … you get baked in return. { And I don’t mean that kind of “baked,” … unless it is your thing. }

Owner, Writer, + Creator Heather Saffer with TDBOF. { From DG Facebook Pg. }

Owner, Writer, + Creator Heather Saffer with TDBOF. { From DG Facebook Pg. }

The Dollop Book of Frosting. By Heather “Cupcakes” Saffer, Rochester native + winner of Cupcake Wars.

WHY I DIG

  • Heather’s former cupcakery, Dollop { in Penfield … remember this gem!? }, tasted as good as it sounds.
  • Inspirational story. { This woman is a fighter + a visionary + a businesswoman + a doer. }
  • The frosting is AMAZING.
    • { non-GMO. dairy free. gluten free. soy free. vegan. no trans fat. no high fructose corn syrup. BPA-free jars. Sustainably sourced all-natural ingredients. made in the USA. made with more than 90% organic ingredients. DELICIOUS. }

WHY GIFT GIVERS GIVE

  • You can buy Dollop Frosting at … Wegmans! And Hart’s!
  • Cookie-Dough frosting tastes like real cookie dough without the raw egg { … and you can bake it. }
  • Probably almost every single person you know can eat this.

WHY READERS + BAKERS LOVE

  • Reads like a book. { Most well-written cook book I have ever read. Heather – I want lessons! }
  • Pictures of every single recipe!
  • Beginners: “Trick of the Trade” + super easy-to-follow recipes
  • Bakers: Everything from “The Classics” to “Be Crazy: Live a Frosted Life”

HOW TO GIVE + GET

Sriracha Brownies with Cashew Sriracha Frosting - TDBOF.  { DG Facebook Pg. }

Sriracha Brownies with Cashew Sriracha Frosting – TDBOF. { DG Facebook Pg. }

FACEBOOK | WEBSITE | BLOG | TWITTER | INSTAGRAM

Every Last CrumbBy Brittany Angell, Rochester native + Paleo cookbook author.

WHY I DIG

  • GLUTEN FREE – I can truly relate to the chronic health + dietary struggles Brittany has faced .. and to how integral diet is in helping us to overcome!
  • Way healthier than normal breads + sweets
  • You canNOT tell the difference between “regular”/”normal” + paleo with these transformational recipes

WHY GIFT GIVERS GIVE

  • Something for everyone! – old + new, classics + twists
  • Reference/Encyclopedia for every single bread imaginable { including croissants, naan, English muffins, pancakes, muffins, …. I cannot. }
  • Great for food allergies! Clearly marked combinations of:
    • { dairy free, egg free, nut free, grain free, coconut free }

WHY READERS + BAKERS LOVE

  • Sumptuous recipes that make you look like an expert
  • Beautiful photographs
  • Professional grade feel with easily applicable { + innovative } recipes
  • Tried, tested + true by Brittany herself, and Club Angell! { for support, tips + tricks, and more. }

HOW TO GIVE + GET:

FACEBOOK | WEBSITE | CLUB ANGELL | CLUB RECIPES | INSTAGRAM

Gallery Salon.

Gallery Salon. { Handmade cards from Ithaca, NY. }

It’s easy + simple + inexpensive + fun to #ShopLocal this holiday!!
Start your new traditions, today.

{ And remember to enter the Shop Local Rochester contest! 1. Shop Local 2. Take a Pic 3. Tag #shoplocalroc to Facebook or Instagram. You’re entered! }

#shoplocalroc

#eatlocal

#readlocal

#artlocal

XO.