Shop Like an Urban Local: Farmer’s Market Tips You Don’t Know … Yet.

{ What are your Saturday plans?! Check out your local Public Market + come back with a haul like this. Shout out to Heather Saffer + her frosting empire, better known as Dollop Frosting! }

FARMER’S MARKETS

The Rochester. Public. Market.

AND EVERYTHING YOU DON’T KNOW.

I think by now — in this age of Farm-to-Table, Save Money, + Organic/Local Eating — we all know:

It’s the whole: haggle, baggle { bring your own tote }, shop around, find a tomato-guy spiel. Done + done. So whether you’re an O.G. of the underground or a Late Bloomer, I’m going to share some tips you might not know.

The pay-off?
Guaranteed, you will have more fun + find more value.
You will become 1 with the experience of your local Public and/or Farmer’s Market
.

Last Saturday, I walked to the Rochester Public Market. I bought over 1 lb of locally raised ground beef, 1 dozen locally raised free range eggs, 5 lemons, 1 bunch of kale, 1 pint of cherries, 4 sweet potatoes, 1 eggplant, + I had a free tasting of locally made O’Begley’s whiskey … all for $23. Best part? I made friends + had an adventure doing it. Here’s how:

  1. Off the Beaten Path. Take the Road Less Traveled. Urban living, or not, chances are most of us live within walking distance to our local farmer’s markets. If so, don’t just walk — Explore.
    • Live a Little. I live in the NOTA section of Rochester, which means I’m probably .5 miles away from at least 5 ways to get to the Rochester Public Market. Taking the straight-and-narrow is just too damn bland.
    • Free Stuff. Last Saturday, I discovered 2 different Little Free Libraries on 2 different side streets. I even took a book!
    • Pretty Sites. I also imbibed the sites of quirky houses, colorful gardens, + cute cobblestone paths.
  2. Don’t be a Wallflower. Be Part of the Community. At the Public Market, you are family. Shoppers, farmers, sellers, buyers: it’s one big family festival of sights + sounds, tastes + smells.
    • Step Out. Crowds can overwhelm me, so last Saturday I was very guarded at first. Which is just fine! But so many cool things happened once I opened my face to the sun.
    • Talk to Strangers. I complimented a young lady on her gorgeous locks. As I walked away, she shouted to back to compliment my crazy curls! We both felt thrilled. Right after, another passerby chimed-in — That was really nice! — when she saw me pick up a stray piece of litter that swooped in front of my feet. Talk about friendly.
    • Support our Troops + Community. On the way out, I met a Vet who was giving away paper Poppy’s in request for a donation. He was sweet, funny, + he served our country. What can be more fulfilling than that?
  3. Be Curious, Not Cheap. You Don’t Always Have to HaggleThat is right. You don’t. Especially if you don’t feel comfortable, and especially if prices are already super low. Instead …
    • No Middle Man. Ask questions. Did you know that the woman who supplies all of Wegmans with their eggs has a stand at the Public Market?? Yup. She and her 700,000 { ! } chickens sell lots of eggs, including free-range, for near-half the price you’d find at the super market.
    • Local Meat. Same story for local meat from local farms. After asking some questions on quality, locality, and prices from the people at Heiden Valley Farms, I left with 1 fresh package of never-frozen, locally raised 80/20 ground beef. At these prices, it should be the only type of meat I eat. { Life goals. }
    • Seasonal Produce. Not every single last fruit + veg at your local public/farmer’s market will be from your surrounding area. And that’s okay! But, if you ask the right questions — you’ll discover that this California Kale will soon { 1 month } be replaced by locally grown NYS kale that was recently planted.
  4. Enjoy Yourself. Make Grocery Shopping Fun. The Rochester Public Market can do this. And yours can too. In fact, most public markets are more like festivals than they are chores. That’s because:
    • Brunch. You can grab gourmet, fresh coffee along with breakfast sandwiches and other brunch dishes for quick + for cheap.
    • Dine Solo. It’s super easy to still have a meal and some downtime, even when you are alone. Last Saturday, I grabbed a latte + a chair so I could sit + read before beginning my shopping spree.
    • Free Tastings. If your market is anything like ours’ here in Rochester, there’s going to be wine + liquor, and it’s going to be free. This past Saturday I tasted O’Begley’s locally made Poitin + Whiskey for the 1st time. It was great. And it was cool to learn about the product from the distiller, himself!

If you’re going to Shop Local, might as well do it like a Local. Which means laying down roots, having fun even if there’s no sun, falling in love with your City and Community, + saving a ton of green.

#RochesterPublicMarket.

#shoplocal.

Shop Local Rochester: For the Artists, the Readers, the Bakers, + the Beauties.

{ Left to Right: Gallery Salon owner Erika Schramm in action, The Dollop Book of Frosting (my copy), Gallery Salon front counter, TDBOF writer + Dollop Frosting creator Heather Saffer from Facebook. }

NEW

look good, feel good

HOLIDAY

#roc the holiday

TRADITIONS

#shoplocalroc

{ Ever heard that Girl Scouts song, “Make new friends, but keep the old,”?? That’s exactly what the holidays do. Mix the comfort of “old” with the excitement of “new.” And with that, we create new holiday traditions. That’s right–we create new celebrations that keep us jolly & joyful year after year. The arts, reads, bakes, & beauties below are incredible gift ideas. But more than that, they’re new traditions that keep our old ones alight. }

heart-to-heart

The past few weeks I’ve had the overwhelming joy of discovering.

  • Rochester native + cookbook author Brittany Angell
  • Cupcake Wars winner, former cupcakery owner, + Rochester native Heather Saffer sells her gourmet Dollop Frostings at Wegmans and Hart’s!
  • Gallery Salon { now off of University } is so much more than any salon I’ve ever been

The past few weeks I’ve discovered that Rochester, NY is about re-imagining + enhancing the old with the new. In fact …

this is how Rochester has survived

{ It’s true! We’re a tough city. Look at how profoundly the small businesses + merchants keep our life-blood flowing + rich. … This is why: #ShopLocal. }

gifts + new tradish’s!

Gallery Salon. Be seduced + enchanted.

Gallery Salon. Be seduced + enchanted.

ARTISTS
Who’s the artist in your family? Shop in these spots, in-person or on-line. You are guaranteed to please.

1975Gallery + online shop owned and curated by Erich Lehman.

WHY I DIG

  • Gallery admittance? FREE.
  • Exposes artists to community + community to art
  • Exhibits and events that entertain, broaden, cultivate, + give-back

WHY GIFT GIVERS GIVE

  • Local Rochester artists { favorite, obscure, + all of the above } are featured
  • Erich knows art. { the art that artists love + want to know }
  • Incredible, browsable collection from which to choose

WHY ART LOVERS LOVE

  • Style + variety
  • Taste
  • Fresh perspectives

PROMOTIONS + LOGISTICS

  • Online Buyers: use the code “LOCALSONLY” for free pick-up at the gallery { 89 Charlotte Street }
  • Buyers: Allow 1 business day to transport artwork from secure storage to the gallery
  • Holiday Purchases: Last recommended day to purchase – December 19, 2014
  • Questions??: Contact 1975 directly through the online shop

FACEBOOK | WEBSITE | ONLINE SHOP | TWITTER | INSTAGRAM

be enchanted

Sophistication + Comfort. Twinkle lights. Boughs of pine. Chitter-chatter. Cascading lights. Vintage walls, fixtures, + vignettes. Stepping into Gallery Salon Wednesday after work transported me into a world I truly never have known. The bustling business of an exposed brick building, beautified by decadent glass and metal fixtures that mingled with every era, seductively juxtaposed the calm + comfort bestowed by Gallery’s innate grace. { … Guys, I haven’t even gotten to the wall of old mirrors! } There is simply no way to describe Gallery Salon, owned by art collector + expert stylist Erika Schramm. To put it palinly – you just have to go.

The Shop at Gallery Salon. { About 1/5 of it. }

The Shop at Gallery Salon. { About 1/5 of it. }

ARTISTS + BEAUTIES
Not that we’re looking to kill birds … but kill many birds with 1 stone at this off-the-beaten-trail { off-a-main-road } stop.

Gallery Salon. Salon + spa, art gallery, boutique, + vintage paradise owned by Erika Schramm.

WHY I DIG

  • Seductive + enchanting
  • Vintage knick-knacks everywhere
  • Friendly, knowledgeable, warm, fun staff … + owner!

WHY GIFT GIVERS GIVE

  • 1-stop-shop { hair product, Mirabella make-up, earrings, bangles, bracelets, necklaces, headbands, T shirts, cards, teas … you get it }
  • Locals featured!
  • Prices that will make your jaw drop { i.e. stud earrings for … $3 per pair! }

WHY ART LOVERS + BEAUTIES LOVE

  • New art every 2 months! { Courtney Gruttadauria – featured Nov + Dec }
  • Shawnee Hill { paintings, T-shirts, + complimentary buttons! }
  • Richard D. Mekkri { Earthen Woodworking jewelry }
  • Breathtaking architecture, light fixtures, + decor feat. Erika’s personal collection { such as More Fire Glass Studio }

WHAT TO DO

  • Shoppers: Stop by! { 4 Elton Street is directly off University between Merriman + Culver. } Walk in. Say hi. The boutique will greet you with twinkle lights + a cozy seating area.
  • Spa + Salon Goers: Schedule an appointment + lavish in the beautiful decor and boutique that greets you in the waiting area.
  • Relax + Have Fun: The vibe at Gallery Salon? Vibrant. You can’t help but to feel warmed + cozy, energized + relaxed.

FACEBOOK | WEBSITE | ONLINE SHOP | INSTAGRAM

new traditions

Old + New. Dollop Frosting, created by #Roc local Heather Saffer, embodies Classics with a Twist. Dollop Frosting isn’t just decadence + dessert. It’s friendly to restrictive diets. It’s healthier + mindful of our diets and our world. Dollop Frosting is one of those things that we can’t afford NOT to have for the holidays { at home, at work, and at school }. Dollop Frosting is safe + festive + fun … and fucking delicious.
firebomb, hot chocolate, peanut butter cookie dough, madagasgar vanilla
Dollop Frosting. Now available at Wegmans + Hart's Grocers!

Dollop Frosting. Now available at Wegmans + Hart’s Grocers! From Dollop Gourmet Facebook Page.

READERS + BAKERS
This gift is a win-win. You give the gift of bake … you get baked in return. { And I don’t mean that kind of “baked,” … unless it is your thing. }

Owner, Writer, + Creator Heather Saffer with TDBOF. { From DG Facebook Pg. }

Owner, Writer, + Creator Heather Saffer with TDBOF. { From DG Facebook Pg. }

The Dollop Book of Frosting. By Heather “Cupcakes” Saffer, Rochester native + winner of Cupcake Wars.

WHY I DIG

  • Heather’s former cupcakery, Dollop { in Penfield … remember this gem!? }, tasted as good as it sounds.
  • Inspirational story. { This woman is a fighter + a visionary + a businesswoman + a doer. }
  • The frosting is AMAZING.
    • { non-GMO. dairy free. gluten free. soy free. vegan. no trans fat. no high fructose corn syrup. BPA-free jars. Sustainably sourced all-natural ingredients. made in the USA. made with more than 90% organic ingredients. DELICIOUS. }

WHY GIFT GIVERS GIVE

  • You can buy Dollop Frosting at … Wegmans! And Hart’s!
  • Cookie-Dough frosting tastes like real cookie dough without the raw egg { … and you can bake it. }
  • Probably almost every single person you know can eat this.

WHY READERS + BAKERS LOVE

  • Reads like a book. { Most well-written cook book I have ever read. Heather – I want lessons! }
  • Pictures of every single recipe!
  • Beginners: “Trick of the Trade” + super easy-to-follow recipes
  • Bakers: Everything from “The Classics” to “Be Crazy: Live a Frosted Life”

HOW TO GIVE + GET

Sriracha Brownies with Cashew Sriracha Frosting - TDBOF.  { DG Facebook Pg. }

Sriracha Brownies with Cashew Sriracha Frosting – TDBOF. { DG Facebook Pg. }

FACEBOOK | WEBSITE | BLOG | TWITTER | INSTAGRAM

Every Last CrumbBy Brittany Angell, Rochester native + Paleo cookbook author.

WHY I DIG

  • GLUTEN FREE – I can truly relate to the chronic health + dietary struggles Brittany has faced .. and to how integral diet is in helping us to overcome!
  • Way healthier than normal breads + sweets
  • You canNOT tell the difference between “regular”/”normal” + paleo with these transformational recipes

WHY GIFT GIVERS GIVE

  • Something for everyone! – old + new, classics + twists
  • Reference/Encyclopedia for every single bread imaginable { including croissants, naan, English muffins, pancakes, muffins, …. I cannot. }
  • Great for food allergies! Clearly marked combinations of:
    • { dairy free, egg free, nut free, grain free, coconut free }

WHY READERS + BAKERS LOVE

  • Sumptuous recipes that make you look like an expert
  • Beautiful photographs
  • Professional grade feel with easily applicable { + innovative } recipes
  • Tried, tested + true by Brittany herself, and Club Angell! { for support, tips + tricks, and more. }

HOW TO GIVE + GET:

FACEBOOK | WEBSITE | CLUB ANGELL | CLUB RECIPES | INSTAGRAM

Gallery Salon.

Gallery Salon. { Handmade cards from Ithaca, NY. }

It’s easy + simple + inexpensive + fun to #ShopLocal this holiday!!
Start your new traditions, today.

{ And remember to enter the Shop Local Rochester contest! 1. Shop Local 2. Take a Pic 3. Tag #shoplocalroc to Facebook or Instagram. You’re entered! }

#shoplocalroc

#eatlocal

#readlocal

#artlocal

XO.