’30’s are Weird … Pt. III .

THIRTY REASONS

{ that’s not true }

OUR THIRTIES

{ Pt. III is here : see what I mean }

ARE WEIRD

{ … }

AS F.

{ … }

Pt. III .

{ Thirties. Right now, as we speak, the biological age of “The ’30’s” — I apologize, in advance, if anyone perceived this to be about the 1930’s, which really wasn’t that weird … but almost equally as tragic — is a true Phenomena. International, Technological, Cultural, Economical, Political: being ’30 during the latter teens of the Millennium is quite harrowing + requires the emergence of a completely new Cultural Identity. }

This is a 3 Part Post : 30 Reasons Our Thirties, in 2017, are Weird. As F.
I will publish in 3 installments — possibly a week apart, possibly more. { I can’t say. I’m a confused 30-something: give me some space. } Whilst reading, you will either completely relate, + I will give Voice to our Unidentified Generation. Or — possibly And — you will deem me crazy. With outdated cultural references, an over-reliance on “Mean Girls,” shoddy extended metaphors, an illegible Writing Voice { hey I’m not gonna’ change that }, and someone who is clearly incredibly neurotic + insecure about her ’30’s. … But hey, at least I can admit it.

Cont’d. from Part II { posted Tues., 5.9.2017 }

Not yet in my ’30’s, celebrating my friend’s 30th. … #meta.

Thirty Reason your Thirties, in 2017, are Weird. AF. 

In condescending order of importance.

10. Money + The Great Unknown. … What is “healthy”?

Student loan debt v. “healthy” credit card debt v. “healthy” retirement v. … Too many variables. Don’t even tell me to speak with a Financial Advisor, because honestly, current-’30-somethings are the Lost Audience. I don’t want to know what was healthy for my parents at age ’30-something. I want to know what’s healthy for me. And, thing is, Globalization is changing our World so quickly … that No One Knows.

9. Dog Moms + Cat Lady’s. We joke but … we’re actually self-conscious.

Is ’30’s too young to become full-on Dog Moms/Dads + Cat Lady’s/Sir’s?? Maybe, we’re just growing up too damn fast. …

8. Lifestyle + Travel. So you’re unmarried, yes … and no kids??

Well, my friend, you have the world at your finger tips. Oh, but you were also late getting your career started because — recession — and you’re not sure about too much credit card debt because — student loan debt! — so … where does travel fit in.

  • Do we vacation every once in a while??
  • Do we turn travel into a Lifestyle and start small with day-trips + Staycations.
  • Most Importantly : Is it still okay to couch surf at your friends. … Or is that what Air BnB is for. Never a debate in my ’20’s. But not that I’m ’30+ … couch surf is unreasonable? And, apparently, it’s also a thing.

7. Tiny Houses. Studies have shown

Jk, Tiny Houses have barely existed long enough to show how much they:

  • decrease in value
  • tear relationships apart
  • come loose at the screws — quite literally — whilst driving on the side-road before the freeway road, let alone the hairpin road to that National Park you dreamed of visiting … in your Tiny House.

Don’t get me wrong. I fully want to build as well as live in one. Don’t get me wrong.

{  Surprise!
There are only 25 reasons … and that’s a stretch.  }

1. Social Media RevolutionDid 2012 change everything? YES.

  • Personal Experience – Exhibit 1My older brother is 4 years older than me, and our childhoods, including high school, quite similar : internet happened at school & Encyclopedia Britannica flanked bibliographies.
  • Personal Experience – Exhibit 2My younger brother is 6 years younger than me, and our childhoods, especially high school, quite differed : he IM’ed anytime of day { not just after 9pm }, Facebook { ‘nough said }, + he obtained his 1st cell phone as a freshman in High School — 4 years earlier than me.
  • Blow Your Mind MomentStill — regardless of these vast differences named in E2 — a 2003 high school graduate and a 2010 high school graduate have much more in common than, say … anyone in high school in-and-around 2012. In other words :

If you’re 10-ish years my junior { 20 – 23, 24 } right now, we are all Millennials … and still Universes apart. Why?

It’s not just cell phones. It’s not just WiFi. It’s not just Facebook. It’s not even Twitter. It’s Share-E-Bus! The Three-Headed Social Media Beast-Dog. In 2012, Facebook acquired Instagram, mainstreaming the latter { trust me : Insta was once obscure + so much better }, and Snapchat grew in usage. Social Media devoured Adolescent / Emerging Adult’s { see past posts! } lifestyles.

I’m not sure if Share-E-Bus guards the Underworld or has opened its gates for actual Hell on Earth. 

But I do know that Social Media is no longer just an add-on. A side-dish we use to complement our meal or an appetizer before the actual interaction. Social Media is the Main Course: a mainstream channel through which current ’20-somethings — certainly generations younger — actually interact + socialize. I’m not saying they don’t meet-up IRL. { This isn’t Virtual Reality, yet. } But I am saying that Share-E-Bus devours all. … And its gnarly three heads has devoured the 2nd half Millennials, and future Generations, more than it has ANY of us.

Mind . Blown .

In Summary, ’30’s are just … weird . … a . f.

#shoplocal
{ because , always }

#30sareweird

#af

X . 

’30’s are Weird … Pt. II .

THIRTY REASONS

{ that’s not true }

OUR THIRTIES

{ wait for Pt. III : see what I mean }

ARE WEIRD

{ … }

AS F.

{ … }

Pt. II .

{ Thirties. Right now, as we speak, the biological age of “The ’30’s” — I apologize, in advance, if anyone perceived this to be about the 1930’s, which really wasn’t that weird … but almost equally as tragic — is a true Phenomena. International, Technological, Cultural, Economical, Political: being ’30 during the latter teens of the Millennium is quite harrowing + requires the emergence of a completely new Cultural Identity. }

This is a 3 Part Post : 30 Reasons Our Thirties, in 2017, are Weird. As F.
I will publish in 3 installments — possibly a week apart, possibly more. { I can’t say. I’m a confused 30-something: give me some space. } Whilst reading, you will either completely relate, + I will give Voice to our Unidentified Generation. Or — possibly And — you will deem me crazy. With outdated cultural references, an over-reliance on “Mean Girls,” shoddy extended metaphors, an illegible Writing Voice { hey I’m not gonna’ change that }, and someone who is clearly incredibly neurotic + insecure about her ’30’s. … But hey, at least I can admit it.

Cont’d. from Part I { posted Wed., 4.26.2017 }

Thirty Reason your Thirties, in 2017, are Weird. AF. 

In condescending order of importance.

“It’s so new, in fact, that most boomerang kids and their parents are still struggling to make sense of it. Is living with your parents a sign, as it once was, of failure? Or is it a practical, long-term financial move?,” -Adam Davidson, “New York Times”

20. Non-Trendy TrendsettersEmerging Adulthood : The previous post used some Logic / “logic proof” to contextualize Emerging Adulthood. { #29 … if you can get through that, we are bff. } The real irony is that ’30-somethings have the responsibility of setting a new trend. Think about it this way:

  • Fact. ’30-somethings are NOT trendy. I’m sorry, we can’t try to take this from the 2nd-half Millennials. We just need to know when is when, and what is fleek is fleek.
  • Truth. … And yet. It is True that the ’30’s need some New Life. New Voice. New Perspective. New Benchmarks. (#21)
  • Conundrum. So, what?? It’s up to the non-trendy to … set the new trend?

I do NOT got this. If you do — let. me. know.

19.  Boomerang Generation. This is a confusing time in our history, and definitely messes with the cultural identity of ’30-somethings. Read link to understand.

18. Marriage. Nope!

17. Kids. Also no.

If you’re a 30-something who is married, or on their way, or who has had children, or is on their way — hell, if you’re a ’20-something who has : this post does not apply.

16. Where do we sit at the bar?? Obviously, with our friends.

But, where do we actually want to sit? Is it weird if we end up near a group of ’20-somethings + don’t mind it. Does it mean we’re living in our past?? Are we still weirded-out if we sit near obviously older-somethings: say — gasp! — ’40’s, even though we’re now older?

  • Don’t pretend like you haven’t wondered this.
  • We’re all imagining Cady Heron’s drawing of her HS cafeteria. And please be impressed that this is my 3rd  4th “Mean Girls” reference …

15.  OMG. Are we still allowed to say this??

I mean actually say — Oh. Em. Gee — or is that “beneath” us. But we’re still allowed to type it right? … This technology revolution is confusing. It is messing with our development. TBH IRL #icannoteven b/c IDEK. <– Wave of our Future Language, PS.

14. 401K + Projecting. This matters. And yet … will we actually be able to retire?

We grew-up with Enron + Madoff: we know that companies can just lose our money. So … do we continue to invest in our 401K’s because this is what people do … or do we learn from history and redefine this? That’s a large-charge.

  • TBH. This isn’t just our battle.
  • But also. … Doesn’t it feel like we need to spearhead it?

13. Organized Hobbies. I’m lost.

It was cool + normal to have organized hobbies — i.e. kickball — in your ’20’s. And it’s totally badass to join an Artist’s Guild or a Rec Soccer League in your ’40’s: it’s a resurgence, a Renaissance of sorts. But, in your ’30’s, unless you’re an actually >> good << artist + unless you’re like vying for semi-pro sports … doesn’t it feel weird to engage in organized hobbies? It’s like brandishing to the world —

I HAVE NO S.O. I HAVE NO HOUSE I NEED TO TEND. I HAVE NO CHILDREN. I AM THE LOST ’30’S FIRST-HALF MILLENNIAL OF MY GENERATION.

Which, is fine. But I’d like some actual slogan / identity to cling to as I throw all convention into the toilet that I rent, and do not own.

12. “Dating.” Not only does every age-range within every Generation have a different definition for this … 

But also, so does every human on the face of the planet. Check-it:

  1. Teens have … high school. Even neighboring high schools, if you’re daring.
  2. Early-Twenty-Somethings have … college. Or their friends’ colleges.
  3. All Twenty-Somethings have … the bar. And apparently Tinder, and Bumble, … and Sea Plenty of FishIt’s not creepy yet!
  4. ’40+ Somethings have … internet dating. It seems super appropriate + successful for that demographic.
  5. … ’30-somethings. … Look, I get that ’30-somethings have the bar, Tinder, Bumble, + Plenty of Fish too. … It just feels more acceptable in your ’20’s. So cheers to my ’30-something friends who are crushing it.

Not sure this is “appropriate” ’30’s attire … and also not sure I care?

11. Fashion. Fash.

I forever shop at Forever21 … even though I’m not 21. { “Forever” is the brand name for a reason … . } I definitely #ShopLocal. It’s not so much — I dunno where to buy clothes. It’s that — I dunno what to f-ing wear. Somewhere between >> s8er hoody and full-on blazer << there’s a healthy ’30’-something medium. I struggle to find it.

Brain / Life Cramp, Again.

{ That is it, again, for now. Tune in for Pt. III — it continues to get way more relatable, and just a bit more academic. … Talk soon. }

#shoplocal
{ because , always }

#30sareweird

#af

’30’s are Weird … Pt I .

THIRTY REASONS

{ that’s not true }

OUR THIRTIES

{ wait for Pt. III : see what I mean }

ARE WEIRD

{ … }

AS F.

{ Thirties. Right now, as we speak, the biological age of “The ’30’s” — I apologize, in advance, if anyone perceived this to be about the 1930’s, which really wasn’t that weird … but almost equally as tragic — is a true Phenomena. International, Technological, Cultural, Economical, Political: being ’30 during the latter teens of the Millennium is quite harrowing + requires the emergence of a completely new Cultural Identity. }

This is a 3 Part Post : 30 Reasons Our Thirties, in 2017, are Weird. As F.
I will publish in 3 installments — possibly a week apart, possibly more. { I can’t say. I’m a confused 30-something: give me some space. } Whilst reading, you will either completely relate, + I will give Voice to our Unidentified Generation. Or — possibly And — you will deem me crazy. With outdated cultural references, an over-reliance on “Mean Girls,” shoddy extended metaphors, an illegible Writing Voice { hey I’m not gonna’ change that }, and someone who is clearly incredibly neurotic + insecure about her ’30’s. … But hey, at least I can admit it.

. 18 ? . 25 ? . 32 . ?  {  . . .   }  Nobody knows … The older I get : the more likely I chalked my ID .  {  . . . }  This is my Life .

Thirty Reasons your Thirties, in 2017, are Weird. AF. 

In condescending order of importance.

30. FriendsWhat the actual f. 

By the way — a totally outdated buzz-phrase. { I’d have to get my PhD. in BuzzFeed Linguistics if I wanted to know the on fleek version … andtheregoesmy’20’somethingreadhership . } “Friends,” possibly “How I Met Your Mother” is  >> Everyone’s << greatest reference for Life in your ’30’s. … FYI: “Friends'” ’30’s is not Our ’30’s. I’m sure it semi-worked for ’30-somethings 15-ish years ago. … But the whole crux of this Series is that The ’30’s of 15+ years ago has become Legend — wait for it — Dary. It ceases to exist. It is no longer. The Limit DNE. Times, they are a changin’.

TBH, ’30’s is the new ’20’s. And not in a totally carefree, party, travel-the-world kind of way. … And it is so much more.

29. TV + Film, overall. Magical Realism?? Idek.

Screw “Friends,” because we got bigger problems… Like … let’s take “Old School,”. What in the actual age are those main characters? Is Mitch implied to be … 25? I refuse to re-watch the movie for the 24th time or to even Google Search to find out. Because — you know — the fact that I have to, proves that these characters portray Any-Age. Obscure-Age. Some magical age that can cover anywhere between 25-45.

We have far greater representation problems in both TV + Film for this to warrant grave concern … but the actual ’30’s — at least 1st half of the ’30’s — get no representation in film or TV. … Unless I’m missing something.

  • { Context: I haven’t owned a TV for 4+ years, which also severely limits my film viewing, since I don’t have trailers pushed into my face every 3-5 or 5-7, or whatever, minutes. #unreliablenarrator ?? }

28. Thirties is the New Twenties. Sorry not Sorry Meg Jay.

I have no research. Just epistemological life experience. And some Logic: Generation Wikipedia { solid }, is my reference point.

FAIR WARNING – This some PhD thesis-ish, so gear-up … or skip: your call.

{ So much generational code-switching. }

  • Generation X { b. late 1970’s – early 1980’s } : Axiom — this generation paved-the-way for Emerging Adulthood; ergo, the ’20’s became a time (“distinguished by relative independence from social roles and from normative expectations,” [Arnett, 2000],) to >> galavant << …

a.k.a.: party hearty like Baby Boomers’ teen-years.

  • Analogy: Adolescence didn’t emerge until the late-1800’s. The term didn’t become lexicon until the 1920’s. Significance?? Fifty-ish years passed wherein entire generations carved-out a culture & a lifestyle, before having a word with which to name it. …

Same thing has happened now: it’s called “Emerging Adulthood,”
and it’s spearheaded by Gen X-ers.

  • Personal Proof: Cool thing? While “Emerging Adulthood” might not make it into our lexicons for decades to come … it is widely accepted that the ’20’s is an acceptable time to party, figure out your career, wait to get married and have children, etc.

In response to Jay’s TED Talk 2013: it’s not that our ’20’s are an excuse for “benign neglect,”. It is that the ’20’s have become an acceptable and empowering time to Harness Personal Identity + Make Big Fat Mistakes, as opposed to following the algorithm that calculates our Baby Boomer parents’ foot-steps.

  • Millennials { b. early 1980’s – mid 1990’s } : Axiom — We’re the same generation, and there exists a grave difference between First-Half Millennials + Second-Half. There exists some sort of undefined gap. Ergo: first-half Millennials have the now-responsibility of redefining the ’30’s. … You’re welcome second-half Millennials. 
    • Analogy: First-half Millennials are doing to the ’30’s what Gen X-ers did for the ’20’s.
    • Cultural Proof: Wait for #1 to come out … . Okay, but to tease: Facebook acquired Instagram in 2012. Social Media transitioned from a tool, to the foundations. From a trend, to the convention. … If you don’t Social Media … you don’t socialize. … Oh, and the Financial Crisis of 2007-2008. Many people { me! } from the 1st half of this generation graduated college at this time. Many from the 2nd half weathered high school and graduated college, say, five years later in 2012, during an economic recovery. { Hey — it wasn’t a Boom or a Bull, but it was significantly better than ’07. }
    • Explanation: You know, the times — they keep changing! First-Half Millennials are now responsible, like Gen X-ers. We have the onus of redefining the ’30’s … before it’s even given credit and context.
    • The Bubble Effect: This is Barbara Ellen terminology, + when this post goes viral { never }, I want full credit for that term.

… Picture a bubble. Now picture a bubble being made. It takes a hella lot more energy to blow the bubble, then to rest comfortably inside of it… Like Gen X-ers, First Half Millennials are blowing the hell out of this bubble. To redefine what the Weirdo ’30’s is.

  • Logic Proof: So —
    1. IF Baby Boomers had the Teen Years to Party + { try to } establish a Personal Identity, AND if Gen X-er’s redefined The Twenties to Party + { try to } establish a Personal Identity … THEN it follows, such that First-Half Millennials redefine the next sequential generation: The Thirties. To — what? — you ask: to ….
      • That’s the problem … and what I hope to resolve through this Post Series. That’s the crux!
    2. First-Half Millennials are to Second-Half Millennials as Gen X-ers are to all Millennials.
      • Gen X-er’s redefined the ’20’s, and paved the way for all Millennials to have this “Emerging Adulthood” context. First-Half Millennials are paving the way for Second-Half Millennials to have some sort of evolved context for their ’30’s.

(pic: i.e. of puppies or something to calm — { post -edit : this never happened . click link instead . } )

27. “Dirty Thirty.” … I don’t get it.

Etymology behind that? Urban Dictionary has not helped to clarify.

26. Milestones. Lemme break it down:

  1. ‘Tweens have 13. { Or something like that … they’re young, so proportionally to their age, 1 milestone is enough }.
  2. Spolied-ass Adolescents have: 15, 16, 18. { But you still can’t drink legally, so there losers. }
  3. Twenty-somethings have: 21, 25 … and the entire decade of their ’20’s. { Seriously, get to know yourself: be young, be wild/dope, be free … in the words of the great Lana del Rey (apologies for her #culturalappropriation / #culturalappropriatetrigger / #culturalappropriatewarning) … and in more than 1 of her songs. }
  4. WTF do ’30-somethings get? … { Dirty Thirty? … No. }

I used to negotiate this by prescribing to both the tacit + also extolled fact that, ’30’s are the best years of your life!, and, You figure it all out in your ’30’s. … But that some BS.

Hence: First Half Millennials pave the way / redefine / Bubble Effect this-ish.

25. Mental Visualization. … Can anyone actually picture their ’30’s?

I can’t. It’s some cloudy, obscure bubble. Which really worries me. I’m quite visual. I could always picture my teens and twenties. { Duh, because a) teens are so conventionally defied by high school and college and b) because antithesis of #28: they got     w   i   d   e    TV/film representation. Shout-out to “Broad City.” Werk. } … I can even picture my ’40’s, ’50’s, ’60’s, etc.. But ’30’s? Nope. I’m going to need some Virgil to get me through this faceless limbo cloud.

24. BuzzFeed. Am I your audience … or nah. Because: I know the ’90’s quite effortlessly. But also … this. And this. … And also, finally, this.

23. If not BuzzFeed, then … ? I’m not sure. { That’s the point! }

Then, what, PopSugar? I am not that old yet. >> It’s a formatting thing. <<  Like, get that professional-sleek-basic style outta my face. And I refuse to be pushed into thinking I’m that old { read: put together } because Society — and therefore Pop Culture — hasn’t figured it out yet, either.

22. Snapchat is causing an Existential Crisis. Not required to Snapchat, yes.

As a ’30-something, it’s completely normal + appropriate + perhaps looked-up upon if I never once SnapChat, in my life?? Not to say it’s wrong if you do SC { or whatever the “fleek” kids are saying } as a ’30-something. I look up to you, if you do: for you have evolved; you have kept with the times. Am I Luddite because I haven’t, and don’t want to?? In the words { not true } of Henry David Thoreau: What the f even is my life.

“To be awake is to be alive,” -Thoreau, “Walden” … #nonsequitor

21. Redefining the ’30’s. The ’30’s aren’t something past. They’re something new.

The ’30’s require us to do, essentially, the impossible. Create New Matter.

First, let’s recap. The ’30’s hold a complex duality: They are —

  • Economically Like the ’20’s. They’re similar to post-Baby Boomer ’20’s in the sense that — largely for economical reasons — many ’30-somethings are just beginning to establish financial independence, and — either ergo or by no causation at all — many of us aren’t committed to marriages and/or children … AND
  • Socially Unlike the ’20’s. They’re dissimilar to post-Baby Boomer ’20’s in the sense that — it’s still pretty widely accepted that ain’t nobody a “real,” functioning “adult” if they’re partying in their ’30’s, they way many of us >> galavanted << in our ’20’s. Now, you’re just the Wooderson of our generation.

So … What are ’30-somethings supposed to accomplish? What are our benchmarks? What defines our decade??

It seems all to be quite nebulous. Things like:

  • Harnessing an Identity
  • Honing your Voice
  • Furthering a Career

Don’t get me wrong. I love Core Values. I love non-material, internal — as opposed to external — things. I Prioritize them as the Highest Values in my Life. … And, yet I’m still confused. Gah!!!

Brain / Life Cramp.

{ That’s it for now, foo’s. Tune in for Pt. II + Pt. III — it only get’s less academic + way more relatable, so — talk soon. }

#shoplocal
{ because , always }

#30sareweird

#af

X.

Drink Local: Ouzon All-Natural Soda.

{Photograph taken from www.greeksoda.com}

OUZON

OPA! ORIGINALS GREEK SODA

FACEBOOK ALL NATURAL | WEBSITE 

“What about an ouzo flavored soda?”

~Phil Broikos, co-owner

WHO: Anastasia + Phil Broikos

WHAT: All natural Greek Soda. Makings in Dundee, NY. Non-alcoholic. Pairs nicely with alcohol. (Submit cocktail concoctions online!)

WHERE: Made in Dundee, NY (syrup)

WHY: Where ingenuity meets culture meets calculated risk meets why not

BUY: Grocery Stores. Restaurants. Check by Location Here. I found mine at Abundance Cooperative Market! Also at Wegmans (all of Monroe County).

SAY: OUZON (pronounced “OO-zone”).

EVENTS: Like on Facebook: OPA! Originals. Check for all Events. 

Greek Fest – Going on Now! 

Annunciation of the Greek Orthodox Church on East Ave: Thurs | Fri | Sat | Sun

Natural. Refreshing. Unique. Delicious. Anastasia Broikos, co-owner of OPA! Originals along with husband Phil, is everything Ouzon Soda oozes. Add to this: Effervescent. Inviting. Sweet. I met Anastasia at Abundance Cooperative Market during Earth Day Birthday. Tiny table near the entrance of bulk foods. Crowds clamored. Like me, I’m not sure they knew what for. I suppose exuberance. It flowed. From Anastasia, the petite woman originally from Queens, with a genuine smile + boisterous laugh. And from her clear, bubbly cups. At that juncture, it was Grand Central. Photographs. Pleads from Abundance for more. Old people. Young people. Laughter. I pressed the cup to my lips. Dainty bubbles fizzed. In that moment, I felt like family.

Family. Because Ouzon Soda is family. Engineered in 2009. Incorporated into OPA! Originals by 2010. Winner 1 year later in 2011 of the Beverage World Bronze BevStar Award for Best Carbonated Soft Drink. Managing a household with 2 beautiful girls, now 4 + 6.  Anastasia + Phil, Greek-Americans with complex ties to their heritage, truly run a family-owned company.

“I’m constantly pulling Barbie dolls out of my files,”

~Anastasia Broikos, co-owner

Both successful professionals (Anastasia in print media + Phil, a lawyer), put aside these careers + pursued a vision. As Phil explains, the Broikos’ decided to “give it a year.” With “calculated risk” as their strategy and “value judgement” as their guide, Anastasia + Phil navigated this epic endeavor. I’m tempted to say that Ouzon Soda was inspiration from the gods. But well, I think Phi’s father had more of a role.

“What is uniquely Greek?”

Go Greek. Phil is a Rochester native, + his dad worked as an engineer at Xerox. Happening upon a Greek inspired premium soda was a journey–a calculated one–before anything else. I’m no marketing major, but with 2 simples questions it’s evident that Phil carved out ingenuity by identifying a niche product with existing platform.“What is unique?” “What is the speciality [to each culture]?” Next, he + Anastasia invented. “What is uniquely Greek?” Oregano. Feta Cheese. Greek Wine. Greek Whiskey. Greek flavors. Greek ingredients. Greek products. Non-Greek still-popular products. Anastasia + Phil populated this matrix and, after ditching their diaper truck idea (someone sniffed it out 1st), they imbibed the ingenuity behind Rivella, a famed Swiss soft drink. Thank. God.

A Greek Ouzo Liqueur Inspired Soda.

Invention. Phil doesn’t actually love the taste of ouzo, an aperitif that is practically the national liqueur of Greece. The connection? Ouzon Soda tastes the way ouzo smells. (Genius.) More importantly? Both Anastasia + Phil love all-natural. The About page on their website www.greeksoda.com explains it best:

OUZON (pronounced “OO-zone”) soda is a premium all-natural sparkling beverage based on the flavor profile of ouzo, the unofficial national liqueur of Greece. The proprietary syrup for OUZON is meticulously handcrafted using pure cane sugar, and is infused with certified organic star anise to impart subtle notes of licorice.

By wishing upon a star is exactly how Ouzon Soda went from promise to pop. Ouzo liqueur smells refreshingly crisp, but the heavy taste doesn’t follow. Anastasia + Phil needed to capture a way to project this signature taste from anise, a Mediterranean herb responsible for the licorice undertones, and had to do it naturally.

All Natural. Made Local.

No Corn Syrup. Anastasia + Phil came up with the recipe for Ouzon Soda in their very own kitchen located in Penfield, NY. (Official headquarters of OPA! Originals. Unless you also count Starbucks.) They needed star anise, the Asian spice (not the Mediterranean herb), and they needed it to make a tea. When Phil reverse engineered this, the rest flowed. Cane sugar creates an all-natural syrup and: Opa!  …Too predictable? Well, Ouzon Soda is not.

  • certified organic star anise

  • star anise tea made in upstate NY (Dundee)

  • cane sugar … made from scratch

  • natural citric acid as a preservative

No corn syrup. No sodium benzoate (an artificial preservative). No chemicals. Just pure, homemade, all-natural, premium ingredients. As crystal clear as the Ouzon Soda they create.

OPA! Originals

Godliness. When Anastasia + Phil started OPA! Originals + invented Ouzon Soda, they did not just become entrepreneurs. Anastasia + Phil–married, with children, starting a business–became an entrepreneurial deity. What do we get?? Ouzon All-Natural Premium Soda. Whose taste + purity + authenticity embodies the very standards + traditions, culture + nuances the Broikos family generates. Godliness. Infused into every single last drop of Ouzon Soda.

Drink Local

With OPA! Originals located in Penfiled, NY, the makings of Ouzon Soda started in Dundee, NY, and with Ouzon sold all over Monroe County: Anastasia + Phil Broikos make Rochester, NY a city among the gods. Truly, we thank you so much.

Opa!

(had to.)

Now head over to your nearest retailer + drink for yourself!

#drinklocal

#allnatural

#Ouzon

#OPAOriginals

XO.