The Year of Shop Local: #Roc.

HAPPY

SHOP LOCAL

NEW YEAR

{ Better late than never. And better to put it out there at some point, than nothing at all. That’s what I say for this New Year. And I’m so happy to begin blogging in this new year with a poppin’ shop local weekend I had in the Park Ave + East End neighborhoods. }

* * *

Can you guys feel that?? It’s energy! The energy of this year, 2015, is incredible, + the best thing we can do? Lap-it-up unabashedly, in all it’s glory. Absorb it like rays of sunshine, and let the beauty of this year embody + embolden us all.

do you guys know what this means??!

It means you can get out there + become the essential fabric of this very city–the very things and people, sites and sounds–that you love. It’s true! And now, I’m going to prove this to you by sharing the bomb ass Sunday that I had.

IMG_0919

Lines at Scratch Bake Shop Grand Opening Party on Park Ave!

{ not so }
lazy Sunday

Sunday is slightly less-than-1/2 of the entire weekend, and in the history of my life … , the least productive less-than-1/2. So. I get super stoked when the errands I begin running around 3pm on this lazy day yield fantastic + fruitful results. { It’s the greatest! } Here’s what I did:

  1. Peppermint. #ShopPeppermint. #ShopLocal. Tanvi’s doing a reno + so what better way to kick-off a 1 week shut-down than to throw a 30% off everything { including sale items!} sale???! Why does this rock?
    • Bumpin’ scene. So many fun people in-and-out of the store. I feel like I make new friends every time I go.
    • Chillest vibe. And even when it’s quiet, shop keepers ranging from Tanvi { owner }, Emma { part time model }, + Cooper { shop dog } keep the greatest company.
    • Crazy deals. I bought a slammin’ gold sexy little dress { originally $54 } for $18!! That’s how incredible this sale was. And even when there is no sale, you can find artisan + boutique rings + earrings for like $12. Friends. I love.
  2. Scratch Bakeshop. #ToughCookies. Owners, bakers, designers, and creators Kate + Molly are some tough-ass-cookies. And, incredibly, they bake some deliciously delicate + strong, gluten free + vegan { ! }, culinary confections. Their Grand Opening Party! this Sunday was super sweet:
    • Meet The Owners. The coolest part about Rochester is its capacity for owners + artisans + creators to mingle with the general public. It quite figuratively is a match-baked-in-heaven for we, the public, to meet { what I consider to be } our idols; + for they, to feel our gratitude.
    • Feel The Hype. #Hypebooth. I got to meet Marisa Barnard of Hypebooth! You guys. Do you not understand. This is the woman behind the curtain. This is the woman who brings the hype to every kickin’ get together in this city with her portable photobooth + on-site printing. { This is the woman who’s helping to make my 30th the absolute most fun. } It’s such an honor to meet the people we know through Social Media + to actually have some real social interaction. Word.
    • Feel The Love. In meeting Kate + Molly, we got to reconnect over a common bond that we { and many other Shop Local Loves … } have. And that is … Cass McCrory of Capra Strategy!! My former boss + forever mentor — Congrats to you on the new addition to your most beautiful family Cass. And thanks for uniting our Shop Local Fam. ♥
  3. Hart’s Local Grocers. #IHeartHarts. I once described this grocery store as a combination of Wegman’s + Trader Joe’s + The Public Market. Because it is that, + so much more. Why does Hart’s have my heart?
    • Drive + Park. It’s super close by. Just a jaunt down East Ave. And they have a huge parking lot that’s way easier to navigate than any of the other aforementioned markets’.
    • Under Budget. The past 2 weeks, I’ve done my full week’s grocery shopping. Both times: under budget. Guy – look for the sales. Hart’s is stocked with only the best, so the sale items you find will also be the best. <3
    • Hi Friends. Crucial — it lacks the Wegman’s factor of running into every single person you never want to see like a blasted high school reunion. Which is clutch. At the same time, I run into the very people I love to see. { Like Amy Riposo of Rochester A-List, who I saw this Sunday! } And even when you run into no one at all, the staff at Hart’s make you feel like family. So jump on the tree, guys, + find what is great.
  4. Jenny Sanzo. #NoMoreLies. Did you see news channel 10 WHEC this Sunday evening?? Gratefully, I was at my parents’ { who have a TV }, and so I did see it. And I saw my very beautiful friend discussing the campaign she’s started to empower healthier body images. Why this #Rocs:
    • Full Disclosure. Jenny is so real in this campaign + so ready to bare all so that we feel comfortable with all of ourselves. I cannot explain to you how much this means, save to say you probably feel the same.
    • Take Action. You can get involved in so many ways. Pick the one that’s most comfortable for you! Check out Jenny’s Campaign Page, scroll to the bottom, + find your options here.
    • Love Yourself. If I provide full disclosure on myself–and I will–I very intimately relate to this issue that Jenny so bravely voices. Since 7th grade I rigorously counted calories + measured my food. My sophomore year of college I developed an eating disorder. I’m doing so well now, + that’s because–no matter where we are in life + how we live–we must learn to unconditionally love ourselves. It’s the most natural medicine we know.

See what greatness transpires from just 1 fraction of a Shop Local weekend??

{ You meet + become acquainted with incredibly creative + inspiring people. }

{ You begin to write your own stories as well. }

* * * 

That’s what this New Year is all about. Writing our own stories. Breaking the rules. Getting out there. Not worrying about a damned thing. I promise, friends, the outlook is great.

#shoplocal

#eatlocal

XO.

Shopping’s More Fun With … Flower City Fashionista!

BESL

+

FLOWER CITY FASHIONISTA

(equals)

#SHOPLOCAL LOVE

{ Hey Guys! I’m happy to announce that BESL is collab-ing with Ms. Jenny Sanzo, The Flower City Fashionista. Read more below! … And all about how I’m sweet-as-punch. (Love this.) }

How excited are you. Because I’m stoked. Jenny is an incredible blogger, businesswoman, stylist, mother, friend, and {duh} fashionista. She’s brought #Roc the likes of:

And #ShopLocal. Jenny’s always been a Shop Local PIC since Day 1, and now…

Jenny’s featuring BESL #ShopLocal posts!

Here’s what you do:

  1. Visit, Read, Subscribe to Flower City Fashionista
  2. Look for #ShopLocal posts from me
  3. Stick around FCF + see what #Rocs
  4. Head on back to BESL + see what pops
  5. #ShopLocal! {Great deal + incredible benefit.}

 In the words of Mrs. Jenny Sanzo herself:

and roc gets more love

to love of + love for the #Roc

#shoplocal

#flowercityfashionista

XO.

#RBN: Cocktails + Cuisine on the Patio.

ROCHESTER BLOGGER NETWORK

COCKTAILS + CUISINE ON THE PATIO

NAPA WOOD FIRED PIZZA

BLOGGERS | WRITERS 

RSVP

WHO: Rochester Blogger Network co-hosted by A-List Rochester

WHAT: Happy Anniversary #RBN!

WHERE: Napa Woodfired Pizza in the South Wedge! 572 S. Clinton Ave (near Alexander)

WHY: Patio Life + Exclusive Menu, of course. Complimentary cocktail with $5 {free if you’re an RBN Member} means specials on drinks + food from an exclusive tasting menu and speciality drink menu Napa has created especially for this event.

WHEN: Thursday 6/19 Tomorrow! Pre-Party 5:30-6 if you’re a blogger or interested in blogging. 6-7:30 for the main show.

#Roc your Blog

About this time last year, RBN hosted a similar event at Napa. Patio. Sunshine. Drinks. Food. Friends. Except, at the time, I had very few friends – blogger friends, anyway. Going into the event, I knew nothing except that I knew no one (aside from Jenny). For any number of reasons, I almost didn’t go.

A year later? I realize what I loss that would have been. I met creative professionals who I swear I’d always known–it was that kind of patio night–and we still keep in touch. Because of RBN and events like this, I am in contact with some of the most talented Roc bloggers I know. We are a community. Events such as this, through RBN and A-List Rochester, connect this community. Our shared passions make us friends.

See for yourself. Below is a short list of bloggers + blogs who I became acquainted with through RBN.

Sarah | Simply Sarah Style : http://simplysarahstyle.wordpress.com

Steph | I Rock Polka Dots : http://irockpolkadots.tumblr.com

Becky | The Fluff Report : http://www.thefluffreport.com

Melissa | Hungry Food Love : http://hungryfoodlove.com

Terrell | Terrell Mackhttp://terrellmack.tumblr.com/

Make sure to RSVP on Facebook. Can’t wait to see you again or meet you anew!

#RBN

#AList

#bloglocal

XO.

Bloggers Closet Yard Sale: 11-4 THIS Saturday!

BLOGGERS CLOSET YARD SALE

11-4 SAT 5/31

ROCHESTER BRAINERY

FACEBOOK | BLOG

FUNDRAISER: DRESS FOR SUCCESS + VOA

CAPRA STRATEGY | A LIST ROCHESTER | ROCHESTER BLOGGER NETWORK | YELP

“Fashion. #ShopLocal. Giving Back.”

~Jenny Sanzo, Event Organizer

WHO: Organizer + Brain Child Jenny Sanzo of The Flower City Fashionista

WHAT: Shop Local. Eat Local. Shop the closets of your fav bloggers and social media enthusiasts  + Shop Rochester’s fav artisans and boutiques + Eat some seriously sweet treats. (See below.)

WHERE: Rochester Brainery at The Village Gate

WHEN: Saturday, 5/31. 11-4.

WHY: Fundraiser to support Shop Local + your closet without breaking the wallet

First Annual Closet Bloggers Yard Sale

~Everything You Love … in 1 Extravaganza~

I. CANNOT. WAIT. Jenny’s event combines every single last thing I love about Shop Local in Rochester, NY. Community. Food. Boutique. Fashion. Bloggers. Social Media. Fundraising. Rochester Brainery. Take a moment to absorb this. Not only will incredible fashion present itself at hugely discounted prices, but so will opportunities to #shoplocal from Rochester’s most talented artisans and boutiques:

Pretty sweet. And BCYS has you covered on that, too. #EatLocal:

I’m not sure my mind or body knows how to prepare myself for the fabulosity to ensue. I will start by preparing my own clothing + booth! Thank you Jenny, thank you above sponsors, thank you #shoplocal #eatlocal businesses. And thank you Rochester for coming out to #Roc this Closet Yard Sale.

10366047_10102071697678183_3543865333754996611_n

Fraction of what I will Donate + Sell!

See you there!!

#shoplocal

#eatlocal

#bloggersclosetyardsale

XO.

Sewn Seeds: Fashion Runway Show + Fundraiser.

SEWN SEEDS

SHOP PEPPERMINT | JOSEAN VARGAS

FASHION + RUNWAY SHOW

GIRLS ROCK + VERONA ST ANIMAL SOCIETY FUNDRAISER

TREASURE TROVE VINTAGE | ASHER BRIDAL 

AT GOOD LUCK RESTAURANT FEAT WORLD HAIR AND ONE DANCE CO.

Designer. Ready-To-Wear. Vintage. Handmade. Cotton Candy Colored Rococo Wigs

This past Sunday I attended my 1st ever fashion + runway show. In Rochester, NY.

Art of the grandest scale.

The atmosphere of Good Luck to the ambience of Rochester’s independent fashion scene. The strong music selections to the modern dance performance. The diverse models to the exquisite design in fashion. The fantastical and surreal hair creations by World Hair. Sewn Seeds fashion + runway show was truly art. For full details, please read The Flower City Fashionista’s Sewn Seeds post by fellow Rochester Blogger Jenny Sanzo. She killed Sunday + she wrote a killer recap. Below, are selections from some of my favorites styles! Two Important Bits:

1. Camera/iPhone calling it quits near the end = woefully less phots of Asher Bridal. Check out Asher Bridal Instagram and Tanvi Asher Instagram for the goods!

2. Runway vids for each Fashion Line, for World Hair, + for One Dance Co. posted to Barbara Ellen Instagram.

3. Proceeds Benefit 2 Incredible Rochester Foundations! Girls Rock Rochester + Verona Street Animal Society. That is beauty, style, + class.

VIP PERSPECTIVE

TANVI ASHER | SHOP PEPPERMINT | READY-TO-WEAR SPRING 

%%wppa%% %%slideonly=1%%

JOSEAN VARGAS | FORMAL WEAR 

%%wppa%% %%slideonly=2%%

MORGAN DELAPA | TREASURE TROVE VINTAGE | GOWNS

%%wppa%% %%slideonly=3%%

TANVI ASHER | ASHER BRIDAL | WEDDING + GOWNS

%%wppa%% %%slideonly=4%%

CREDITS

DESIGNERS

JOSEAN VARGAS

WEBSITE: JOSEAN VARGASSEWN SEEDS

FACEBOOK: JOSEAN DESIGN

TWITTER: J VARGAS DESIGNJOSEAN

 

MORGAN DELAPA

WEBSITE: THE TREASURE TROVE

INSTAGRAM: TREASURE TROVE VINTAGE

FACEBOOK: TREASURE TROVE VINTAGE

TWITTER: TREASURE X TROVE

TUMBLR: TREASURE X TROVE

BLOG: THE TREASURE TROVE

SHOP: INSTORE

 

TANVI ASHER

WEBSITES: SHOP PEPPERMINT | SEWN SEEDS | ASHER BRIDAL

INSTAGRAM: TANVI ASHER | ASHER BRIDAL | SHOP PEPPERMINT

FACEBOOK: SHOP PEPPERMINT

TWITTER: SHOP PEPPERMINT APPAREL

BLOG: PEPPERMINT

SHOP: IN STORE | ONLINE

 

FEATURES

ONE DANCE COMPANY

WEBSITE: ONE DANCE COMPANY

FACEBOOK: ONE DANCE CO

 

WORLD HAIR

INSTAGRAM: WORLD HAIR

FACEBOOK: WORLD HAIR

 

FUNDRAISING

GIRLS ROCK! ROCHESTER

WEBSITE: GRR

FACEBOOK: GIRLS ROCK! ROCHESTER

 

VERONA STREET ANIMAL SOCIETY

WEBSITE: VSAS | ROCHESTER ANIMAL SERVICES

INSTAGRAM: VSAS_RAS

FACEBOOK: VERONA STREET ANIMAL SOCIETY

TWITTER: ROC VERONA ANIMALS

 

VENUE

GOOD LUCK RESTAURANT

WEBSITE: GOOD LUCK RESTAURANT

FACEBOOK: RESTAURANT GOOD LUCK

TWITTER: GOOD LUCK ROC

 

#shoplocal

#buylocal

#stylelocal

#dancelocal

#fashionlocal

#sewnseeds

XO.