Shop Like an Urban Local: Farmer’s Market Tips You Don’t Know … Yet.

{ What are your Saturday plans?! Check out your local Public Market + come back with a haul like this. Shout out to Heather Saffer + her frosting empire, better known as Dollop Frosting! }

FARMER’S MARKETS

The Rochester. Public. Market.

AND EVERYTHING YOU DON’T KNOW.

I think by now — in this age of Farm-to-Table, Save Money, + Organic/Local Eating — we all know:

It’s the whole: haggle, baggle { bring your own tote }, shop around, find a tomato-guy spiel. Done + done. So whether you’re an O.G. of the underground or a Late Bloomer, I’m going to share some tips you might not know.

The pay-off?
Guaranteed, you will have more fun + find more value.
You will become 1 with the experience of your local Public and/or Farmer’s Market
.

Last Saturday, I walked to the Rochester Public Market. I bought over 1 lb of locally raised ground beef, 1 dozen locally raised free range eggs, 5 lemons, 1 bunch of kale, 1 pint of cherries, 4 sweet potatoes, 1 eggplant, + I had a free tasting of locally made O’Begley’s whiskey … all for $23. Best part? I made friends + had an adventure doing it. Here’s how:

  1. Off the Beaten Path. Take the Road Less Traveled. Urban living, or not, chances are most of us live within walking distance to our local farmer’s markets. If so, don’t just walk — Explore.
    • Live a Little. I live in the NOTA section of Rochester, which means I’m probably .5 miles away from at least 5 ways to get to the Rochester Public Market. Taking the straight-and-narrow is just too damn bland.
    • Free Stuff. Last Saturday, I discovered 2 different Little Free Libraries on 2 different side streets. I even took a book!
    • Pretty Sites. I also imbibed the sites of quirky houses, colorful gardens, + cute cobblestone paths.
  2. Don’t be a Wallflower. Be Part of the Community. At the Public Market, you are family. Shoppers, farmers, sellers, buyers: it’s one big family festival of sights + sounds, tastes + smells.
    • Step Out. Crowds can overwhelm me, so last Saturday I was very guarded at first. Which is just fine! But so many cool things happened once I opened my face to the sun.
    • Talk to Strangers. I complimented a young lady on her gorgeous locks. As I walked away, she shouted to back to compliment my crazy curls! We both felt thrilled. Right after, another passerby chimed-in — That was really nice! — when she saw me pick up a stray piece of litter that swooped in front of my feet. Talk about friendly.
    • Support our Troops + Community. On the way out, I met a Vet who was giving away paper Poppy’s in request for a donation. He was sweet, funny, + he served our country. What can be more fulfilling than that?
  3. Be Curious, Not Cheap. You Don’t Always Have to HaggleThat is right. You don’t. Especially if you don’t feel comfortable, and especially if prices are already super low. Instead …
    • No Middle Man. Ask questions. Did you know that the woman who supplies all of Wegmans with their eggs has a stand at the Public Market?? Yup. She and her 700,000 { ! } chickens sell lots of eggs, including free-range, for near-half the price you’d find at the super market.
    • Local Meat. Same story for local meat from local farms. After asking some questions on quality, locality, and prices from the people at Heiden Valley Farms, I left with 1 fresh package of never-frozen, locally raised 80/20 ground beef. At these prices, it should be the only type of meat I eat. { Life goals. }
    • Seasonal Produce. Not every single last fruit + veg at your local public/farmer’s market will be from your surrounding area. And that’s okay! But, if you ask the right questions — you’ll discover that this California Kale will soon { 1 month } be replaced by locally grown NYS kale that was recently planted.
  4. Enjoy Yourself. Make Grocery Shopping Fun. The Rochester Public Market can do this. And yours can too. In fact, most public markets are more like festivals than they are chores. That’s because:
    • Brunch. You can grab gourmet, fresh coffee along with breakfast sandwiches and other brunch dishes for quick + for cheap.
    • Dine Solo. It’s super easy to still have a meal and some downtime, even when you are alone. Last Saturday, I grabbed a latte + a chair so I could sit + read before beginning my shopping spree.
    • Free Tastings. If your market is anything like ours’ here in Rochester, there’s going to be wine + liquor, and it’s going to be free. This past Saturday I tasted O’Begley’s locally made Poitin + Whiskey for the 1st time. It was great. And it was cool to learn about the product from the distiller, himself!

If you’re going to Shop Local, might as well do it like a Local. Which means laying down roots, having fun even if there’s no sun, falling in love with your City and Community, + saving a ton of green.

#RochesterPublicMarket.

#shoplocal.

Shop Local Rochester: For the Artists, the Readers, the Bakers, + the Beauties.

{ Left to Right: Gallery Salon owner Erika Schramm in action, The Dollop Book of Frosting (my copy), Gallery Salon front counter, TDBOF writer + Dollop Frosting creator Heather Saffer from Facebook. }

NEW

look good, feel good

HOLIDAY

#roc the holiday

TRADITIONS

#shoplocalroc

{ Ever heard that Girl Scouts song, “Make new friends, but keep the old,”?? That’s exactly what the holidays do. Mix the comfort of “old” with the excitement of “new.” And with that, we create new holiday traditions. That’s right–we create new celebrations that keep us jolly & joyful year after year. The arts, reads, bakes, & beauties below are incredible gift ideas. But more than that, they’re new traditions that keep our old ones alight. }

heart-to-heart

The past few weeks I’ve had the overwhelming joy of discovering.

  • Rochester native + cookbook author Brittany Angell
  • Cupcake Wars winner, former cupcakery owner, + Rochester native Heather Saffer sells her gourmet Dollop Frostings at Wegmans and Hart’s!
  • Gallery Salon { now off of University } is so much more than any salon I’ve ever been

The past few weeks I’ve discovered that Rochester, NY is about re-imagining + enhancing the old with the new. In fact …

this is how Rochester has survived

{ It’s true! We’re a tough city. Look at how profoundly the small businesses + merchants keep our life-blood flowing + rich. … This is why: #ShopLocal. }

gifts + new tradish’s!

Gallery Salon. Be seduced + enchanted.

Gallery Salon. Be seduced + enchanted.

ARTISTS
Who’s the artist in your family? Shop in these spots, in-person or on-line. You are guaranteed to please.

1975Gallery + online shop owned and curated by Erich Lehman.

WHY I DIG

  • Gallery admittance? FREE.
  • Exposes artists to community + community to art
  • Exhibits and events that entertain, broaden, cultivate, + give-back

WHY GIFT GIVERS GIVE

  • Local Rochester artists { favorite, obscure, + all of the above } are featured
  • Erich knows art. { the art that artists love + want to know }
  • Incredible, browsable collection from which to choose

WHY ART LOVERS LOVE

  • Style + variety
  • Taste
  • Fresh perspectives

PROMOTIONS + LOGISTICS

  • Online Buyers: use the code “LOCALSONLY” for free pick-up at the gallery { 89 Charlotte Street }
  • Buyers: Allow 1 business day to transport artwork from secure storage to the gallery
  • Holiday Purchases: Last recommended day to purchase – December 19, 2014
  • Questions??: Contact 1975 directly through the online shop

FACEBOOK | WEBSITE | ONLINE SHOP | TWITTER | INSTAGRAM

be enchanted

Sophistication + Comfort. Twinkle lights. Boughs of pine. Chitter-chatter. Cascading lights. Vintage walls, fixtures, + vignettes. Stepping into Gallery Salon Wednesday after work transported me into a world I truly never have known. The bustling business of an exposed brick building, beautified by decadent glass and metal fixtures that mingled with every era, seductively juxtaposed the calm + comfort bestowed by Gallery’s innate grace. { … Guys, I haven’t even gotten to the wall of old mirrors! } There is simply no way to describe Gallery Salon, owned by art collector + expert stylist Erika Schramm. To put it palinly – you just have to go.

The Shop at Gallery Salon. { About 1/5 of it. }

The Shop at Gallery Salon. { About 1/5 of it. }

ARTISTS + BEAUTIES
Not that we’re looking to kill birds … but kill many birds with 1 stone at this off-the-beaten-trail { off-a-main-road } stop.

Gallery Salon. Salon + spa, art gallery, boutique, + vintage paradise owned by Erika Schramm.

WHY I DIG

  • Seductive + enchanting
  • Vintage knick-knacks everywhere
  • Friendly, knowledgeable, warm, fun staff … + owner!

WHY GIFT GIVERS GIVE

  • 1-stop-shop { hair product, Mirabella make-up, earrings, bangles, bracelets, necklaces, headbands, T shirts, cards, teas … you get it }
  • Locals featured!
  • Prices that will make your jaw drop { i.e. stud earrings for … $3 per pair! }

WHY ART LOVERS + BEAUTIES LOVE

  • New art every 2 months! { Courtney Gruttadauria – featured Nov + Dec }
  • Shawnee Hill { paintings, T-shirts, + complimentary buttons! }
  • Richard D. Mekkri { Earthen Woodworking jewelry }
  • Breathtaking architecture, light fixtures, + decor feat. Erika’s personal collection { such as More Fire Glass Studio }

WHAT TO DO

  • Shoppers: Stop by! { 4 Elton Street is directly off University between Merriman + Culver. } Walk in. Say hi. The boutique will greet you with twinkle lights + a cozy seating area.
  • Spa + Salon Goers: Schedule an appointment + lavish in the beautiful decor and boutique that greets you in the waiting area.
  • Relax + Have Fun: The vibe at Gallery Salon? Vibrant. You can’t help but to feel warmed + cozy, energized + relaxed.

FACEBOOK | WEBSITE | ONLINE SHOP | INSTAGRAM

new traditions

Old + New. Dollop Frosting, created by #Roc local Heather Saffer, embodies Classics with a Twist. Dollop Frosting isn’t just decadence + dessert. It’s friendly to restrictive diets. It’s healthier + mindful of our diets and our world. Dollop Frosting is one of those things that we can’t afford NOT to have for the holidays { at home, at work, and at school }. Dollop Frosting is safe + festive + fun … and fucking delicious.
firebomb, hot chocolate, peanut butter cookie dough, madagasgar vanilla
Dollop Frosting. Now available at Wegmans + Hart's Grocers!

Dollop Frosting. Now available at Wegmans + Hart’s Grocers! From Dollop Gourmet Facebook Page.

READERS + BAKERS
This gift is a win-win. You give the gift of bake … you get baked in return. { And I don’t mean that kind of “baked,” … unless it is your thing. }

Owner, Writer, + Creator Heather Saffer with TDBOF. { From DG Facebook Pg. }

Owner, Writer, + Creator Heather Saffer with TDBOF. { From DG Facebook Pg. }

The Dollop Book of Frosting. By Heather “Cupcakes” Saffer, Rochester native + winner of Cupcake Wars.

WHY I DIG

  • Heather’s former cupcakery, Dollop { in Penfield … remember this gem!? }, tasted as good as it sounds.
  • Inspirational story. { This woman is a fighter + a visionary + a businesswoman + a doer. }
  • The frosting is AMAZING.
    • { non-GMO. dairy free. gluten free. soy free. vegan. no trans fat. no high fructose corn syrup. BPA-free jars. Sustainably sourced all-natural ingredients. made in the USA. made with more than 90% organic ingredients. DELICIOUS. }

WHY GIFT GIVERS GIVE

  • You can buy Dollop Frosting at … Wegmans! And Hart’s!
  • Cookie-Dough frosting tastes like real cookie dough without the raw egg { … and you can bake it. }
  • Probably almost every single person you know can eat this.

WHY READERS + BAKERS LOVE

  • Reads like a book. { Most well-written cook book I have ever read. Heather – I want lessons! }
  • Pictures of every single recipe!
  • Beginners: “Trick of the Trade” + super easy-to-follow recipes
  • Bakers: Everything from “The Classics” to “Be Crazy: Live a Frosted Life”

HOW TO GIVE + GET

Sriracha Brownies with Cashew Sriracha Frosting - TDBOF.  { DG Facebook Pg. }

Sriracha Brownies with Cashew Sriracha Frosting – TDBOF. { DG Facebook Pg. }

FACEBOOK | WEBSITE | BLOG | TWITTER | INSTAGRAM

Every Last CrumbBy Brittany Angell, Rochester native + Paleo cookbook author.

WHY I DIG

  • GLUTEN FREE – I can truly relate to the chronic health + dietary struggles Brittany has faced .. and to how integral diet is in helping us to overcome!
  • Way healthier than normal breads + sweets
  • You canNOT tell the difference between “regular”/”normal” + paleo with these transformational recipes

WHY GIFT GIVERS GIVE

  • Something for everyone! – old + new, classics + twists
  • Reference/Encyclopedia for every single bread imaginable { including croissants, naan, English muffins, pancakes, muffins, …. I cannot. }
  • Great for food allergies! Clearly marked combinations of:
    • { dairy free, egg free, nut free, grain free, coconut free }

WHY READERS + BAKERS LOVE

  • Sumptuous recipes that make you look like an expert
  • Beautiful photographs
  • Professional grade feel with easily applicable { + innovative } recipes
  • Tried, tested + true by Brittany herself, and Club Angell! { for support, tips + tricks, and more. }

HOW TO GIVE + GET:

FACEBOOK | WEBSITE | CLUB ANGELL | CLUB RECIPES | INSTAGRAM

Gallery Salon.

Gallery Salon. { Handmade cards from Ithaca, NY. }

It’s easy + simple + inexpensive + fun to #ShopLocal this holiday!!
Start your new traditions, today.

{ And remember to enter the Shop Local Rochester contest! 1. Shop Local 2. Take a Pic 3. Tag #shoplocalroc to Facebook or Instagram. You’re entered! }

#shoplocalroc

#eatlocal

#readlocal

#artlocal

XO.

Full Disclosure: Clean Gut Diet { + Brittany Angell! }

{ My first haul. … Stevia pop – not approved. (But Stevia is.) }

GET IN

clean

MY  BELLY

gut diet

{ It was the best of times. It was the worst of times. … And you can decide if that is a reference to A Tale of Two Cities … or Chumbawumba (because you know that’s what you thought of when reading it). }

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Eat this once a day.

I have so much to say about this incredible + horrible, incredibly horrible, and horribly incredible … diet.

Let me tell you why.

NAY’S This is what you cannot eat.

  • fruit
  • peanuts
  • corn
  • beans
  • rice
  • potatoes
  • grain
  • caffeine or alcohol
  • processed sugar/foods

As a human, that’s just unnatural. 

YAY’S This is what you can eat.

  • berries
  • tree nuts
  • vegetables
  • meat
  • preferably organic
  • preferably hormone free/free range

clean gut diet is not a lifestyle

{ paleo is }

I’m doing this diet/cleanse for health reasons. I should clarify – I’m not even doing the cleanse part. { Which requires liquid breakfast + dinner. … } When I say “cleanse,” I mean that this diet has the purpose of cleansing my stomach + intestines.

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Yum.

messiah medicine

HEALTH BENEFITS – A trinity of healing powers …

RELIEF + BALANCE

  • migraine relief
  • anxiety relief
  • brain fog relief
  • bipolar disorder balance
  • hypothyroid balance

BODY + MEDICINE

  • constipation
  • … so I don’t wake-up feeling hungover every single morning … for no reason at all
  • eliminate side-effects from primary medications so that I don’t take so many secondary

DIAGNOSE

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Spaghetti Squash – I will always eat this.

full disclosure

The worst part about what’s been happening to my body this past year??

CONSTIPATION

Let me tell you about being 29 years old, jogging regularly + supplementing with yoga and kickboxing. Eating fruits + veg on the reg. Not partying a lot.  … And being constipated like a 75 year old man. { This gets graphic. }

  • Two words: bloody nose.

This happens when you’re trying to shit out a weeks worth of fruit + veg. And you can’t.

  • One word: balloon.

Squeeze a long balloon, from both ends. That’s my guts.

love for clean gut

IMG_9276

I heart squash.

Take 5 { Shits }.

Day 2 – no hungover feeling when I awake. Incredible.

Day 4 – I can finally shit. I can still shit.

Thank you, god. The only time I struggled was Day 13 + Day 14, wherein I severely cheated on my diet Day 12 { migraine … while traveling } after having been clean for 12 days.

non-love for clean gut

IMG_9582

Inedible.

I Used to Have an Eating Disorder.

I can’t do diets! Fuck that. Give me a 3 day or a week long cleanse with genuine health benefits – I’m about it. But Clean Gut … is 21 days long. { And then you painstakingly reintroduce foods … which can take another month, at least! } After a week and a half, these are some side-effects I incurred:

  • perfectionism
  • acutely aware of body fat
  • obsessing over being thinner
  • guilt when I don’t eat healthier … and I’m eating the most healthy any being can

and that’s why I’m not pissed …

I’ve cheated

IMG_9299

Cookie recipe with coconut sugar.

No Shame.

You cannot shame-spiral when on any diet. The end objective is what’s most important. For me, this means asking –

Can I shit? Can I not shit?

Do I wake-up feeling hungover? Do I wake up feeling refreshed?

And, with just 2 days left, before I begin reintroducing foods … I repeat this like an affirmation.

lifestyle change 

The best outcome from Clean Gut? Awareness. Paleo is a lifestyle I can handle. It is very healthy, more realistic, + way less restrictive.

Brittany Angell

Coincidentally, I’ve just discovered Brittany Angell! A Rochester native, who is a gluten-free + paleo goddess.

IMG_9580

Hot Coca with Stevia + Coconut Sugar. YUM.

I truly look forward to continue using a ton of savory vegetables + simple dietary substitutions in my daily cooking and eating.

{ For videos detailing my journey … check it. }

#eatlocal

#bewell

XO.

Spotlight: Eat Local – Abundance Cooperative Market.

 EAT LOCAL

ABUNDANCE COOPERATIVE MARKET

FAIR TRADE | LOCAL | ORGANIC | NATURAL |  IPM | NON-GMO

BLOG | FACEBOOK | TWITTER | NEWSLETTER

1420

527 South Ave

Rochester, NY

Monday – Friday: 8AM-8PM | Saturday: 9AM-7PM | Sunday: 10AM-7PM

Newly located in the South Wedge, on South Avenue, rests Abundance CooperativeMarket. If quality fashion sets trends before they’re in, Abundance–The Co-Op for short–is en vogue.  Local + Organic since 1968. The current location of Abundance was established in 2001. Since 1968, The Co-Op has supported what big stores wouldn’t. Farmers. Orchards. Diary. Local. Organic. As a cooperative, Abundance keeps business decisions local! To learn more about shareholders, visit the Abundance website.

CONVENIENTBig enough for Choice | Small enough for quick Selection

LOCALLY OWNED: Owned by Shareholders | All decisions made Locally

HISTORICAL: Local + Organic is not just a trend | Local+ Organic is a Lifestyle

CONSISTENT: Every item is: Local, Organic, Fair Trade, IPM, +/or Non-GMO

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GET IN. GET OUT. SAVE THE WORLD.

Conscious Convenience. Where else can you consume, do it quickly, and save the world? This past winter on Tuesdays + Thursdays, I drove to Greece to tutor a friend’s son. Typically, I returned to Rochester around 7pm and, undoubtedly, a midst heaps of snow. Where could I grab a quality cup of Equal Exchange Fair Trade French Roast to keep me warm + re-energize? Abundance Cooperative Market. Whether I grab one thing, or everything, I shop quickly + I shop mindfully when I shop Abundance. Need 10 more Top Reasons to Shop Abundance: Check out their list!

{EXTRA Organic Avocados + Bananas. If you can’t Buy Local, Think Global. Abundance organic avocados + bananas are regularly competitively priced. They are affordable for us, and sustainable for our world. Good for your wallet + good for our world.}

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NOT YOUR TYPICAL GROCERY STORE

Like any grocery store, Abundance offers various discounts, has a prepared foods section with sit-down cafe, and Abundance sells a variety of gifts! Unlike other grocers, The Co-Op has its finger on the pulse of local events. An expansive Community Wall and targeted selection of specialty magazines tune me into sustainable activismand other social events.

“A study in 2012 found that $1000 spent in a co-op generates $1600 in a local community – that’s pretty impressive, we think.” – Chris Whitebell, Marketing Manager for Abundance Cooperative Market

MY ALWAYS PICKS

Sustainable. Healthy. Affordable. Local. 4 products I will always choose through Abundance:

COFFEEEqual Exchange Fair Trade means I support coffee co-ops for the best beans + the best work environments.

MEAT – Free range. Hormone free. Local. Learn more about Standfast Farms here!

LIP BALM – Green Power + Petal Power lip balm (and hand salve) are made locally from all natural, local organic ingredients by the non-profit Rochester Roots to fund the Clara Barton Urban Farm at School No 2. To learn more, see below!

EYE GEL – Avalon Organics Lavender Luminosity Revitalizing Eye Gel on sale for $12.99 is less expensive + just as effective as its competitors at other grocery + drug stores.

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Does Fair Trade coffee + hormone-free, free-range meat cost more? Sure. But they taste better, they are better for me, and they are better for my world. Just like the local wines and craft beers we regularly purchase. They’re worth it! 

AFFORDABLE

Affordable Options. Walk into Abundance today, without prior knowledge of specific deals or specials, and you will still find competitively priced goods + foods. Abundance is part of the National Cooperative Grocers Association (NCGA). This allows for competitive pricing on fair market, quality goods. Abundance abundantly provides everyday low prices, no matter what.

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1. Everyday Low Prices. In addition to naturally well-priced items, Abundance has a Basics Program. This guarantees competitive prices on staple goods. From bulk to grocery to refrigerated and frozen to supplement and health and beauty, The Co-Op commits to being “shop-able” for everyone interested in the best.

2. Co Op Deals. There are also Co-Op Deals available to all shoppers! Unlike a grocery store or market’s specialty card, these deals apply to everyone. You can visit the website or in-store in print twice per month. I recommend e-news!

{ EXTRA Follow on FACEBOOK + TWITTER. Lots of deals publicized here, too! }

3. Coupons. Just like any grocery store, you can find additional manufacturer’s coupons. Abundance often leaves them out on the grocery shelves!

4. Shareholder Discounts. A Co-Operative means that the company is owned by shareholders where 1 person has 1 vote. These shareholders decide the fate of the company and store. To own your own share of Abundance, it costs $100, 1 time. Now you get extra deals! Check-out the perks:

  • one-time purchase of share for $100, no annual fee or recurring costs 

  • choose one day a month to get 10% off your purchase

  • get discounts on special orders

  • take advantage of owner-only deals 

  • share in the profits: receive possible 

  • dividend pay-outs relative to how much 

  • you spend

  • vote for candidates to join the Board of Directors at annual meetings 

  • vote on bylaw amendments and other items as proposed by the Board of Directors

  • run to be elected to the Board of Directors 

  • volunteer for further discounts on your purchases 

  • help build a stronger local economy and community

The Expensive Items? They also exist. Here’s the best part. You’re not paying for advertising and packaging. You’re paying because you’re changing. From environmental to economical to societal issues: your money is an agent of change. Still too much? No worries. Choose another item. All grocery stores have a vast range of prices that we choose or choose not to buy. At Abundance, an abundance of options exists.

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{ EXTRA Interested in CSA? Community Supported Agriculture is an inexpensive + easy way to eat produce from and directly support our local farms! Peacework Farm CSA was at Abundance the day I visited. Greg Palmer is a farmer here. I felt humbled to meet 1 man responsible for providing us an abundance of healthful food. }

EVENTS

IMG_6308{ EXTRA Abundance hosts + partakes in numerous events. Check out these 2 important sustainability + awareness events for next week!! THURSDAY 4/24 – ROCHESTER ROOTS | SATURDAY 4/26 – EARTH DAY BIRTHDAY }

INVESTMENTS

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Rochester Roots. Green Power + Petal Power hand salve + lip balm are all-natural, locally made Rochester Roots beauty products from the organic Clara Barton Urban Farm. Proceeds raise funds for this bare-field-turned-sustainable-farm that is also a teaching tool. Who. Knew.

Who knew about Rochester Roots?? This non-profit, run by Jan MacDonald (who took over from founder Allison Clark) innovates community food systems. In partnership with Rochester Roots, Clara Barton (teacher at School No. 2) is developing an 8 week Sustainability Curriculum. Who. Knew.

Abundance Cooperative Market knows. Abundance invests in and teaches you.

STRONGER TOGETHER

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Abundance abundantly supports our local and our global economies. Daily, it can support you. We can support Abundance.

Thank you to Abundance Cooperative Market and Marketing Manager Chris Whitebell for interview + tour!

#shoplocal

#eatlocal

#discoverlocal

#abundancelocal

XO.

Week Wrap Up: Social Media ROCs Shop Local.

(Above: Community Wall at Abundance Cooperative Market. Know your #Roc.)

FACEBOOK | INSTAGRAM | TWITTER | LINKEDIN

Everything short of Tumblr enhanced my social calendar this week. Birthday Parties. Art Shows. Photo Shoots. Restaurants. Networking. Now, more than ever, Social Media clues me in to the Rochester I wouldn’t otherwise discover. Best tip? Visit your local hubs for community action like Abundance Coopertive Market downtown on Marshall Street! Or … Find a friend like Katie Regan who has her thumb on the pulse of Rochester. (This chick literally knows what’s up before it does, I swear.) Or … Follow. Follow follow follow. Follow businesses. Follow boutiques. Follow restaurants. Follow artists. Follow musicians. Follow your favorites. Follow those you’re curious about. Follow. I promise you: you will find fun activities you wouldn’t otherwise know. And then, you can have as rad a week + a weekend as I. (…You don’t even want to know how rad Katie’s was, btw. Woman needs a How To #Roc blog… .)

#ROCISRAD

WEEK

NETWORKING 

FACEBOOK | LINKEDIN | TWITTER

INTERVIEW – ABUNDANCE COOPERATIVE MARKET

I also had the pleasure of sitting down with Marketing Director, Chris Whitebell, of Abundance Coopertive Market on Marshall Street. Spotlight Feature coming soon. Just know now that all items Abundance sells are either: Local, Organic, IPM, and/or Fair Trade. This means that every single thing you buy from Abundance is a socially conscious purchase.

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Cake Pops from Scratch Bakeshop for Peppermint’s 2nd Birthday!

WEEKEND

ART SHOW | PHOTO SHOOTS | BIRTHDAY PARTIES | LOCAL FOOD

INSTAGRAM | TWITTER | FACEBOK

I was straight baller status this weekend. Why? Rochester is Rad at Social Media.

FRIDAY

ART SHOW – SHAWNEE HILL AT LUX LOUNGE

Follow local artist Shawnee Hill–among others–on either Facebook, Twitter, or Instagram, preferably all 3, and you have an instant pass to all of their features. This week it was a free art opening at Lux Lounge with free food. Lux vibes, always. With a huge backyard, outdoor games, a fire pit, church chairs near the pool table, serious drink specials, nightly events, local art, and free bon bon lollies all of the damn time, you never beat Lux Lounge. You’re a fan after midnight? Try Lux during Happy Hour. Just as chill. And you extend the night. Now combine Lux with an art event. That’s a Friday night. And I met Shawnee Hill! This woman’s art is ethereal; meeting her, other-worldly. Thank you, Social Media. And Lux Lounge.

SATURDAY

PHOTO SHOOTS – ROCHESTER BRAINERY WITH LINDSAY STEPHANY PHOTOGRAPHY + TREASURE TROVE VINTAGE WITH DEMAROUX PHOTOGRAPHY

That’s right. Photo shoots. Plural. Aside from senior portraits in high school, I’ve only done 1 photo shoot–(also with the geniusly talented Anjolee [nee Wolfe] Eggleston of DeMaroux Photography)–so it’s not like this a regular thing for me. It’s not. But, between blogging + Social Media, on Saturday I had 2, which is–technical term–the flossy flossy. One, with Treasure Trove Vintage. The other, Rochester Brainery. I contacted Morgan of TTV. (Note: Original post w TTV accidentally got deleted. Which sucks.) I cannot wait to Spotlight Treasure Trove Vintage for you! Brainery contacted me via Twitter after I tweeted about their Brainery Bazaar. See? Social Media enhancing lives. The shoot? Baller. Not only is Lindsay Lau of Lindsay Stephany Photography a doll + her shared-loft studio at The Hungerford gorgeous, but also we had a riot. I brought friends. We played with props. There was laughter. Danielle and Stephanie from The Brainery were hilarious + helpful + gracious + fun. And, who knows, we could be plastered all over the website.  (No big deal.)

My time spent with Morgan, owner of Treasure Trove Vintage, her mother, Honey, and photographer, Anj of DeMaroux Photography, was also rich. I wore vintage dresses. That fit. Beautifully. Anj had me traipsing around the Park Ave and East End streets like it ain’t no thang. I cannot wait to share this with you!

BIRTHDAY PARTIES – SHOP PEPPERMINT IS 2!

Both photo shoots happened Saturday: Brainery in the morning and Treasure Trove in the evening. What better way to split some down time than by stopping by Shop Peppermint’s Birthday?! (It helps that Peppermint and Treasure Trove Vintage share a building on the corner of Park + Meigs.) With cute + classy h’orderves by Scratch Bakeshop and endless collections of hip + affordable jewelry, shoes, dresses, blouses, shorts, and even bathing suits … I didn’t want to pull myself away. I truly cannot believe Shop Peppermint turned 2. What on earth did I do–where did I shop–before Shop Peppermint happened to Rochester?

LOCAL FOOD – THE RED FERN + LA CASA

Lunch at The Red Fern. I got the PB+J smoothie. … Again. I want to order all of their smoothies all at one time and drink all of them one after the other without guilt. I couldmake that happen. It would be grand.

Dinner at La Casa. After at least 1 hour of prep (Anj could also be a make-up artist, PS) and 3 hours of shooting, we were famished. Both The Owl House and Cure had wait times. (Duh.) Anj brainstormed La Casa! About 1 year old, on Alexander near Boulder, I’d just driven by it earlier and reminded myself I’ve been meaning to try. IT ROCKED. I felt transported to vacation and right at home, all at the same time. Their patio space also looks rocking. La Casa will be a mainstay, especially this summer. Between the refreshing $5 house margarita, the authentic and hearty appetizers (we ordered 3…), the gracious service, that patio, South Wedge as the hood, and the vibrant energy with chill vibes: I must.

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Peppermint inspired ensemb to celebrate!
Blouse – Peppermint Line
(Desiged by Tanvi Asher. Made in NYC.)
Ring | Necklace | Earrings – Shop Peppermint

FOLLOW ROCHESTER

Thing is? I didn’t even hit on everything this weekend. I missed the Brainery Bazaar, attended by The Knotty Owl! (Best laid plans.) Also, on Sunday I missed A-List’s Blogger Brunch at Hogan’s Hideaway, another local favorite. Super bummed. But, glad to know I can vindicate. By following Rochester on Social Media.

We all know that Rochester, NY is Festival City USA. What we need to know is that we can celebrate Rochester before the end of May. Rochester is Rad. Now follow it so you can always find it.

Oh. And make sure to follow me!

TWITTER

INSTAGRAM

ARTISTS  | BOUTIQUES | BUSINESSES | RESTAURANTS AND BARS

ARTISTS

ANJOLEE EGGLESTON

SHAWNEE HILL

TANVI ASHER

THE HUNGERFORD

THE KNOTTY OWL

BOUTIQUES

SHOP PEPPERMINT

TREASURE TROVE VINTAGE

BUSINESSES

ABUNDANCE COOPERTATIVE MARKET

DEMAROUX PHOTOGRAPHY

LINDSAY STEPHANY PHOTOGRAPHY

ROCHESTER A-LIST

ROCHESTER BLOGGER NETWORK

ROCHESTER BRAINERY

SCRATCH BAKESHOP

RESTAURANTS AND BARS

BOULDER COFFEE

CURE

HOGAN’S HIDEAWAY

LA CASA

LUX LOUNGE

THE OWL HOUSE

THE RED FERN

#RocisRad

#artlocal

#photolocal

#shoplocal

XO.