The Year of Shop Local: #Roc.

HAPPY

SHOP LOCAL

NEW YEAR

{ Better late than never. And better to put it out there at some point, than nothing at all. That’s what I say for this New Year. And I’m so happy to begin blogging in this new year with a poppin’ shop local weekend I had in the Park Ave + East End neighborhoods. }

* * *

Can you guys feel that?? It’s energy! The energy of this year, 2015, is incredible, + the best thing we can do? Lap-it-up unabashedly, in all it’s glory. Absorb it like rays of sunshine, and let the beauty of this year embody + embolden us all.

do you guys know what this means??!

It means you can get out there + become the essential fabric of this very city–the very things and people, sites and sounds–that you love. It’s true! And now, I’m going to prove this to you by sharing the bomb ass Sunday that I had.

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Lines at Scratch Bake Shop Grand Opening Party on Park Ave!

{ not so }
lazy Sunday

Sunday is slightly less-than-1/2 of the entire weekend, and in the history of my life … , the least productive less-than-1/2. So. I get super stoked when the errands I begin running around 3pm on this lazy day yield fantastic + fruitful results. { It’s the greatest! } Here’s what I did:

  1. Peppermint. #ShopPeppermint. #ShopLocal. Tanvi’s doing a reno + so what better way to kick-off a 1 week shut-down than to throw a 30% off everything { including sale items!} sale???! Why does this rock?
    • Bumpin’ scene. So many fun people in-and-out of the store. I feel like I make new friends every time I go.
    • Chillest vibe. And even when it’s quiet, shop keepers ranging from Tanvi { owner }, Emma { part time model }, + Cooper { shop dog } keep the greatest company.
    • Crazy deals. I bought a slammin’ gold sexy little dress { originally $54 } for $18!! That’s how incredible this sale was. And even when there is no sale, you can find artisan + boutique rings + earrings for like $12. Friends. I love.
  2. Scratch Bakeshop. #ToughCookies. Owners, bakers, designers, and creators Kate + Molly are some tough-ass-cookies. And, incredibly, they bake some deliciously delicate + strong, gluten free + vegan { ! }, culinary confections. Their Grand Opening Party! this Sunday was super sweet:
    • Meet The Owners. The coolest part about Rochester is its capacity for owners + artisans + creators to mingle with the general public. It quite figuratively is a match-baked-in-heaven for we, the public, to meet { what I consider to be } our idols; + for they, to feel our gratitude.
    • Feel The Hype. #Hypebooth. I got to meet Marisa Barnard of Hypebooth! You guys. Do you not understand. This is the woman behind the curtain. This is the woman who brings the hype to every kickin’ get together in this city with her portable photobooth + on-site printing. { This is the woman who’s helping to make my 30th the absolute most fun. } It’s such an honor to meet the people we know through Social Media + to actually have some real social interaction. Word.
    • Feel The Love. In meeting Kate + Molly, we got to reconnect over a common bond that we { and many other Shop Local Loves … } have. And that is … Cass McCrory of Capra Strategy!! My former boss + forever mentor — Congrats to you on the new addition to your most beautiful family Cass. And thanks for uniting our Shop Local Fam. ♥
  3. Hart’s Local Grocers. #IHeartHarts. I once described this grocery store as a combination of Wegman’s + Trader Joe’s + The Public Market. Because it is that, + so much more. Why does Hart’s have my heart?
    • Drive + Park. It’s super close by. Just a jaunt down East Ave. And they have a huge parking lot that’s way easier to navigate than any of the other aforementioned markets’.
    • Under Budget. The past 2 weeks, I’ve done my full week’s grocery shopping. Both times: under budget. Guy – look for the sales. Hart’s is stocked with only the best, so the sale items you find will also be the best. <3
    • Hi Friends. Crucial — it lacks the Wegman’s factor of running into every single person you never want to see like a blasted high school reunion. Which is clutch. At the same time, I run into the very people I love to see. { Like Amy Riposo of Rochester A-List, who I saw this Sunday! } And even when you run into no one at all, the staff at Hart’s make you feel like family. So jump on the tree, guys, + find what is great.
  4. Jenny Sanzo. #NoMoreLies. Did you see news channel 10 WHEC this Sunday evening?? Gratefully, I was at my parents’ { who have a TV }, and so I did see it. And I saw my very beautiful friend discussing the campaign she’s started to empower healthier body images. Why this #Rocs:
    • Full Disclosure. Jenny is so real in this campaign + so ready to bare all so that we feel comfortable with all of ourselves. I cannot explain to you how much this means, save to say you probably feel the same.
    • Take Action. You can get involved in so many ways. Pick the one that’s most comfortable for you! Check out Jenny’s Campaign Page, scroll to the bottom, + find your options here.
    • Love Yourself. If I provide full disclosure on myself–and I will–I very intimately relate to this issue that Jenny so bravely voices. Since 7th grade I rigorously counted calories + measured my food. My sophomore year of college I developed an eating disorder. I’m doing so well now, + that’s because–no matter where we are in life + how we live–we must learn to unconditionally love ourselves. It’s the most natural medicine we know.

See what greatness transpires from just 1 fraction of a Shop Local weekend??

{ You meet + become acquainted with incredibly creative + inspiring people. }

{ You begin to write your own stories as well. }

* * * 

That’s what this New Year is all about. Writing our own stories. Breaking the rules. Getting out there. Not worrying about a damned thing. I promise, friends, the outlook is great.

#shoplocal

#eatlocal

XO.

Shop Local Rochester: #Roc the Holiday!

#ROC

the holidays are here

the

#shoplocalroc

HOLIDAY

{ The holidays are unofficially here. Although I say, when 20-below weather arrives along with the snow … it’s full-on shopping season! So gear-up + get ready to hear what’s good from the #ROC. Because #ShopLocalRoc is bringing it this holiday season. }

This holiday, shop with a cause.

#shoplocalroc

Two incredible websites + blogs, A-List Rochester + Flower City Fashionista, along with BESL { me } are bringing you access to Rochester’s best #ShopLocal spots + events, gifts + ideas. Why?? Because the holidays are about giving + getting. And that’s exactly what shopping local does for you + for our community.

be sustainable this holiday season.

give + get:

#ShopLocal is sustainable for our:

  • economy
  • environment
  • budgets

#ShopLocalRoc is a fun + festive way to make shop local a lifestyle { while giving the greatest gifts. }

look good, feel good:

#shoplocalroc 

Getting started is simple. { And you can win prizes! }

  1. Shop at a local store or event!
    • And if you want to participate in our contest …
  2. Take a photo
  3. Tag on Facebook or Instagram using: #shoplocalroc
  4. Be entered to receive great prizes from many of our prized shops around Rochester

The best way to spread Holiday Cheer,

is pledging #shoplocalroc loud for all to hear.

Take the { Polar } Pledge. Get loud about it! Why not?

  1. Write a pledge.
  2. Post on Social Media.
  3. Voice your #shoplocalroc feats.

Pledge’s are simple solutions you resolve to take while holiday shopping this season. It could be anything! Some quick ideas are:

  • Before heading to the big box store for children’s toys … I’m going to Archimage on Monroe Ave!
  • Instead of catching that sale on dish ware for the party … I’m going to try my local VOA!
  • Forget the mall for one-stop-shopping. I’m hitting South Ave in the South Wedge!

Let us know what your plans are on Facebook, Twitter, and/or Instagram, and hashtag #shoplocalroc.

{ To be eligible for the contest, include a photo of what you’ve purchased. }

make it count:

every $1 spent locally has 3x the impact!

#ShopLocalRoc makes it easy for you to make it count! For all of the best gift giving + gift guides, check-in with:

Cheers.

#shoplocalroc

XO.

Fashion Denial Spiral: Fight The Polar Vortex.

{ What up Polar Vortex. My name is Barbara Ellen. }

THE

fall

POLAR

rochester, ny

VORTEX

{ All of these things are taboo here in snow-central, Lake Ontario, upstate Rochester, NY. And yet all are incredibly palpable + anything anyone can ever talk about. … Lucky for me, I ♥ winter! (I do.) However. I do not ♥ when my fall fashion is disrupted by seasons that try + steal the spot-light before another season has ended. }

Whether you’re a season stubborn fashionista like me OR a weather despising winter wonder-nope (unlike me) … I have some tips + tricks for you. 

be a snow bunny 

with a fall coat

{literally}

  • Winter blues got you down … and it’s technically not even winter yet?
  • Hanging onto fall like the gold + orange + red leaves on the trees??

No need to let Polar Vortex dictate your fall fashion sense. { No need to let anyone or anything dictate your fashion sense. } Below is an info-fashion-graphic to show what I did to lay claim on the fall that is still here + that I still love!

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Yeah. We’re calling this an: infographic.

This is how you thwart winter + delay dragging out all of your winter clothes until you say when. (Read – locks on your car door freeze.)

Fashion Denial Spiral

Tips + Tricks

  1. Snow Coat – Trade it in for a super thick heavy sweater or a supped up fall jacket you already have out + about. { Canadian accent. }
  2. Winter Scarf – I love them. But it’s just not their time. Get extra miles from the pashy that { let’s be honest } you probably already wear every single season of the year, including summer.
  3. Snow Boots – No.  No need until there’s accumulation on the ground or unless you’re still addicted to Uggs. { Come on. } Warm-up the fall riding + combat boots with a super cute + super thick sock. Promise you feel cozy + cute + not controlled by winter weather.

where can you shop for all of these??

Great question! Here are my top picks.

  1. Super Thick Heavy Sweater – Vintage + Thrift! I purchased this one while thrifting with Morgan DeLapa, owner of Treasure Trove Vintage. In fact, TTV has one in brown { I do believe }. I’ve also seen a ton of great items at Far Out Vintage on Monroe Ave. My top 3 are:
  2. Winter Pashy – Boutiques! Fahsye in the North Winton hood on Blossom + Winton along with Peppermint in the Park Ave hood on Park + Meigs are both known for their incredible selection of beautiful, classic, and unique scarves. Before you go anywhere else, I highly recommend both of these spots.
  3. Riding + Combat Boots – This place has a shoe room, so. Peppermint has to be the spot. With selections raging from knee-high riding boots to calf-level combat boots to fashionable + durable ankle booties … the question isn’t – Will I find something? – it’s – How do I choose just one?? Thing is, with prices generally always below $40 … you can buy more than 1! Love how that works.

insider tip

Each of the above stores + boutiques have prices comparable to–often lower than–your favorite store that … inconveniently doesn’t rhyme with any words { Co-Targe-ugh }.

#polarvortex

#shoplocal

#roc

XO.

Give {biscuits} + Get {$10}: Peppermint Fundraiser for Verona Street Animal Society!

{ Rescue Dog/Shop Keeper/Tanvi Pup Cooper sniffing some treats I brought by Peppermint! psst – he has the best hair. }

PEPPERMINT

{get $10}

GIVE + GET

{give dog treats}

VERONA STREET ANIMAL SOCIETY

{ I am extremely passionate about all of the causes represented here. Yesterday, I donated dog biscuits to Peppermint, who will donate to Verona Street Animal Society, + today I have to tell you all about it. So you can do it too! 4 Days left – You have until Sunday, 11/9. }

our furry friends need treats!

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Penny + Rocky.

♥ CAUSES

  1. Dogs + @vsas_ras – This society, the shelter, it’s volunteers, + the animals who they serve are a saint. Our pitty-pup Ms. MoneyPenny is a Verona Street dog! She’s a rescue who was a stray found wandering the turf of the Public Market in the freezing cold as just an itty bitty with a huge gash of a scare on her back. (Our other dog, Rocky, is from Lollypop.) My dad works across the street from Verona Street so it made sense we adopted from here.
  2. Fashion + @shoppeppermint – Affordable + Boutique. Trendy + Classic. International + Local. What more is there to say about Peppermint on the corner of Park + Meigs?? … Well actually, a lot. {See Below.}
  3. Shopping + #shoplocal Barbara Ellen Shops Local. ‘Nough said.
IMG_9362

$4 when you bring in doggy treats.

HERE’S HOW IT WORKS

  1. Buy your favorite dog treats
  2. Walk or drive to Peppermint
  3. Donate dog treats inside of Peppermint
  4. Get $10!
  5. Shop now + get $10 off your purchase OR Shop later + receive $10 as a gift certificate
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$8 when you bring in doggy treats!!

$10 full dollars is bank!
Unless you plan on spending over $50, it beats 20% off any day

IMG_9387

<$20 when you bring in doggy treats! {Burr. It’s getting cold.}

HERE’S HOW IT REALLY WORKS

Interested in something for you, gifts for another, or getting an early start on the holiday shopping?? Peppermint is your spot.

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$12 … when you bring in doggy treats.

  1. Unique. Quality. No one is going to have the jewelry, accessories, scarves, shoes, + clothing that Peppermint offers. Partially because much of the clothing Tanvi sells comes from her own Peppermint line that she designs! And almost all of the jewelry is locally made or handcrafted locally in other regions of the world.
  2. 1 For Me. 2 For You. Peppermint has everything you want, + an innumerable selection of jewelry, clothing styles, + accessories for your: best friend, mom, girlfriend, aunt, sister, grandmother. They even have letter press cards! And if I’m being really honest … it typically goes – 1 for you. 2 for me.
  3. Affordable. Selection. It’s absurd. Bracelets typically range form $12-16. Necklaces, $14-24. Rochester jewelry at $24. Blouses around $22+. I even found a cardigan wrap for $24!! What’s this mean for you???
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$12 with doggy treats!! {It’s true.}

you do the math

With prices this low + a deal this fabulous, your purchase can be as low as:

  • $2 for bracelets + earrings
  • $12 or $14 for beautiful blouses
  • $14 for rocking #ROC jewelry
  • $26 for solid boots
IMG_9389

$26 with doggy treats. {Must see new shoe room!}

HERE’S THE PLAN

  1. Buy some dog treats.
  2. Head to Peppermint before close on Sunday 11/9.
  3. Donate something good to the people + animals at VSAS.
  4. And get your shop on!
IMG_9382

$14 with doggy treats! {I bought it!}

{ and tell me what you bought! }

#shoplocal

#shoppeppermint

#vsas

XO.

Treasure Trove Vintage feat. Anjolee DeMaroux Photography: Curated Vintage.

1960’s Chiffon + Taffeta Dress. Won via Auction at Sewn Seeds Fashion Show to support Verona Street Animal Society and Girls Rock Rochester.

{ photography by Anjolee Eggleston of                       

Anjolee de Maroux photography. }

TREASURE TROVE VINTAGE

PARK + MEIGS

TWITTER | FACEBOOK | BLOG 

A Curated Vintage Shop.

WHO:  Morgan DeLapa.

WHAT:  Vintage Clothing Boutique.

WHERE: Park + Meigs. (Same building as World Hair, Peppermint, + Scratch Bake Shop.)

WHEN: Vintage by soul. Acquiring since 2009. Blog since 2010. Park Ave shop since 2013.

WHY: Inspired by the “old-fashioned” style of grandmother and mother {Honey DeLapa, Morgan’s mom, is totally a PIC Partner In Crime} where, “You get dressed up, and you look nice to go out.”

HOW: Style. Eye. General Dopeness. Self-Educated.

ANJOLEE DEMAROUX PHOTOGRAPHY

by ANJOLEE EGGLESTON

TWITTER | FACEBOOK | WEBSITE

Back when I converted from Barbara Ellen Writes to Barbara Ellen Shops Local, I lost some content because … I did it wrong. {That’s what happens when you go rouge on Capra Strategy. Don’t do it. But know that if you did, they will fix everything you don’t totally bomb.} That means the 1st feature I posted on Treasure Trove Vintage is history.

treasuretrove_095-1

Dress – 1950’s rare Peter Pan collar drop-waist dress.
Bag – 1960’s vinyl bag.

Huge bummer.

What happens when we trash beautiful pieces we’re meant to keep??

Morgan finds them!

Or you get some more. And that is where Treasure Trove Vintage + Anjolee DeMaroux Photography come in. I interviewed my insanely rad friends: curator and owner Morgan DeLapa on her vintage boutique + Renaissance woman photographer Anjolee DeMaroux, who also did my hair + make-up + helped me giggle as I sauntered the streets of Park Ave.

These women are what’s up.

* * * 

 

“Do I really want to do this or is it just a fun side project to distract me from being an adult?”

STYLE Knowing Treasure Trove Vintage and owner Morgan DeLapa only make sense if you know and understand Morgan’s insanely unique and polished, eclectic and put-together style. She makes Brooklynites + Upper East Siders jealous, and baby doesn’t even live in NYC. {Even though it is her favorite city.} To keep track I follow her blog: The Treasure Trove.

I honestly cannot even handle Morgan’s natural cool. And I wouldn’t have it any other way.

BEGINNINGS It’s almost impossible to believe it when you see the collection at Treasure Trove and when you imagine all of the pieces Morgan, herself, owns. But Morgan DeLapa began acquiring vintage pieces just 5 years ago, in 2009. On the first vintage dress c. 1970’s she bought back in high school, Morgan explains: “It’s ridiculously ugly but beautiful at the same time.” Therein lies the crux of the infatuation with vintage. Sometimes it’s beautiful, and sometimes it’s a beautiful disaster. Thing is, with pieces from Treasure Trove Vintage, you’re going to stun.

treasuretrove_010-2

Dress – 1960’s silk chiffon dress. Sold. But there are many more options available. Perfect for weddings + prom.
Necklace – 1950’s lilac beads.

“I wanted to give them a new home that wasn’t the dumpster. I thought they were so great, that they had to be shared with the world.”

In 2010 Morgan started her blog. When she began buying vintage pieces that were not just her size, she started selling on eBay in 2011. Shortly after, Morgan opened her first shop in Honeoye Falls in the photography studio her mother owned.

“It was my dream to have a store on Park Ave.”

When a listing opened up on Park Avenue in 2013, Morgan was reluctant to check-out the then Peppermint space. “I was looking more in the South Wedge because of price,” and, on the size of the shop, Morgan was, “worried she wouldn’t have enough to restock.”

But some things are just meant to be.

green dress revised

1960’s paisley dress. Modern wedges – purchased by me.

The building owner wanted another clothing shop to rent. Morgan named her price. She got it. The lease was signed in April 2013. Treasure Trove Vintage opened May 4, 2013.

“If I don’t do this now, someone else will.”

THE STORE When you walk into Treasure Trove Vintage, located in a building whose address is Park Ave with storefront facing Meigs–{think original location of Shop Peppermint}–you walk into a wonderland. It’s like being 5 and stepping into you grandmother’s, your aunt’s, and your mom’s closets–when all of those people are some of the coolest people you know–looking up, and being mesmerized. You want to wear the red glossy heels even if they are a few sizes to big because they just make you feel amazing.

Morgan describes her boutiques as a “curated vintage shop.” This means that she chooses only select pieces, between the 1900’s to the 1990’s (no later than 1994). It also means that, when she started, she was worried she wouldn’t have enough pieces to keep in-stock.

THE EYE While restocking has never been an issue as Morgan feared, curating vintage pieces is not easy. Aside from sourcing, Morgan has actively self-educated and trained her eye to understand time period and why styles were invented when they were. Tags are also important. Someone as trained as Morgan can name the decade and or time period a piece originated based on tags, alone. Or even buttons and zippers.

Morgan just has it.

Training ones’ self, however, doesn’t make the final cut. Morgan just has it. The eye. For fashion, style, vintage, for what people will and will not wear.

treasuretrove_024-1

Coat – 1960’s trapeze coat.
Dress – 1950’s/’60’s camel dress. I bought it.

Take it from me–I own about 10+ Treasure Trove Vintage pieces, ranging from heels to blazers to dresses to belts, and I have a seriously hard time leaving that store without picking something up, each time I go in, because pieces are that well priced + fit like a glove. All of Morgan’s pieces are incredibly wearable.

treasuretrove_031-2

Dress – See above.
Necklace – 1940’s/’50’s trifari metal necklace.
Heels – 1980’s Saks on Fifth Ave.

They translate timelessly to today with the allure of yesterday and the attitude of sugar.

THE EVENTS Park Ave Fest is this weekend!!! {I can’t believe it.} Treasure Trove will be around and even has a Sneak Peak this Friday, 8/1 for all of those who want to beat the crowds. Sales on summer + regular merchandise will be priced.

It was actually this time last year at Park Ave Fest when I first met Morgan + bought a beautiful brown blouse that buttons-up the back. I wanted to buy everything. {Slowly working on that.}

PARK AVE FEST

this weekend

SNEAK PEAK | FRI 8/1 – PREVIEW SALE

sales on summer merchandise + regular merchandise

SIDEWALK SALE | SAT 8/2 + SUN 8/3

try-on in-store

Get your glamour girls, get out to Treasure Trove Vintage. And let me know what you find.

And for portfolio, commercial, fine art, wedding, engagement, boudoir, or 2nd shooting photograph – get at my girl Anjolee Eggleston of Anjolee DeMaroux Photography. She transforms.

treasuretrove_115

Dress – 1950’s/’60/s Camel Dress. I bought it.
Coat – 1960’s trapeze coat.

Thank you to Morgan DeLapa, owner + curator of Treasure Trove Vintage, and Anjolee Eggleston, stylist + photographer/owner of Anjolee DeMaroux Photography. Proud to call you both my friends + Boss Ladies.

#shoplocal

#photolocal

#vintage

XO.