The Year of Shop Local: #Roc.

HAPPY

SHOP LOCAL

NEW YEAR

{ Better late than never. And better to put it out there at some point, than nothing at all. That’s what I say for this New Year. And I’m so happy to begin blogging in this new year with a poppin’ shop local weekend I had in the Park Ave + East End neighborhoods. }

* * *

Can you guys feel that?? It’s energy! The energy of this year, 2015, is incredible, + the best thing we can do? Lap-it-up unabashedly, in all it’s glory. Absorb it like rays of sunshine, and let the beauty of this year embody + embolden us all.

do you guys know what this means??!

It means you can get out there + become the essential fabric of this very city–the very things and people, sites and sounds–that you love. It’s true! And now, I’m going to prove this to you by sharing the bomb ass Sunday that I had.

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Lines at Scratch Bake Shop Grand Opening Party on Park Ave!

{ not so }
lazy Sunday

Sunday is slightly less-than-1/2 of the entire weekend, and in the history of my life … , the least productive less-than-1/2. So. I get super stoked when the errands I begin running around 3pm on this lazy day yield fantastic + fruitful results. { It’s the greatest! } Here’s what I did:

  1. Peppermint. #ShopPeppermint. #ShopLocal. Tanvi’s doing a reno + so what better way to kick-off a 1 week shut-down than to throw a 30% off everything { including sale items!} sale???! Why does this rock?
    • Bumpin’ scene. So many fun people in-and-out of the store. I feel like I make new friends every time I go.
    • Chillest vibe. And even when it’s quiet, shop keepers ranging from Tanvi { owner }, Emma { part time model }, + Cooper { shop dog } keep the greatest company.
    • Crazy deals. I bought a slammin’ gold sexy little dress { originally $54 } for $18!! That’s how incredible this sale was. And even when there is no sale, you can find artisan + boutique rings + earrings for like $12. Friends. I love.
  2. Scratch Bakeshop. #ToughCookies. Owners, bakers, designers, and creators Kate + Molly are some tough-ass-cookies. And, incredibly, they bake some deliciously delicate + strong, gluten free + vegan { ! }, culinary confections. Their Grand Opening Party! this Sunday was super sweet:
    • Meet The Owners. The coolest part about Rochester is its capacity for owners + artisans + creators to mingle with the general public. It quite figuratively is a match-baked-in-heaven for we, the public, to meet { what I consider to be } our idols; + for they, to feel our gratitude.
    • Feel The Hype. #Hypebooth. I got to meet Marisa Barnard of Hypebooth! You guys. Do you not understand. This is the woman behind the curtain. This is the woman who brings the hype to every kickin’ get together in this city with her portable photobooth + on-site printing. { This is the woman who’s helping to make my 30th the absolute most fun. } It’s such an honor to meet the people we know through Social Media + to actually have some real social interaction. Word.
    • Feel The Love. In meeting Kate + Molly, we got to reconnect over a common bond that we { and many other Shop Local Loves … } have. And that is … Cass McCrory of Capra Strategy!! My former boss + forever mentor — Congrats to you on the new addition to your most beautiful family Cass. And thanks for uniting our Shop Local Fam. ♥
  3. Hart’s Local Grocers. #IHeartHarts. I once described this grocery store as a combination of Wegman’s + Trader Joe’s + The Public Market. Because it is that, + so much more. Why does Hart’s have my heart?
    • Drive + Park. It’s super close by. Just a jaunt down East Ave. And they have a huge parking lot that’s way easier to navigate than any of the other aforementioned markets’.
    • Under Budget. The past 2 weeks, I’ve done my full week’s grocery shopping. Both times: under budget. Guy – look for the sales. Hart’s is stocked with only the best, so the sale items you find will also be the best. <3
    • Hi Friends. Crucial — it lacks the Wegman’s factor of running into every single person you never want to see like a blasted high school reunion. Which is clutch. At the same time, I run into the very people I love to see. { Like Amy Riposo of Rochester A-List, who I saw this Sunday! } And even when you run into no one at all, the staff at Hart’s make you feel like family. So jump on the tree, guys, + find what is great.
  4. Jenny Sanzo. #NoMoreLies. Did you see news channel 10 WHEC this Sunday evening?? Gratefully, I was at my parents’ { who have a TV }, and so I did see it. And I saw my very beautiful friend discussing the campaign she’s started to empower healthier body images. Why this #Rocs:
    • Full Disclosure. Jenny is so real in this campaign + so ready to bare all so that we feel comfortable with all of ourselves. I cannot explain to you how much this means, save to say you probably feel the same.
    • Take Action. You can get involved in so many ways. Pick the one that’s most comfortable for you! Check out Jenny’s Campaign Page, scroll to the bottom, + find your options here.
    • Love Yourself. If I provide full disclosure on myself–and I will–I very intimately relate to this issue that Jenny so bravely voices. Since 7th grade I rigorously counted calories + measured my food. My sophomore year of college I developed an eating disorder. I’m doing so well now, + that’s because–no matter where we are in life + how we live–we must learn to unconditionally love ourselves. It’s the most natural medicine we know.

See what greatness transpires from just 1 fraction of a Shop Local weekend??

{ You meet + become acquainted with incredibly creative + inspiring people. }

{ You begin to write your own stories as well. }

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That’s what this New Year is all about. Writing our own stories. Breaking the rules. Getting out there. Not worrying about a damned thing. I promise, friends, the outlook is great.

#shoplocal

#eatlocal

XO.

Shop Local Rochester: #Roc the Holiday!

#ROC

the holidays are here

the

#shoplocalroc

HOLIDAY

{ The holidays are unofficially here. Although I say, when 20-below weather arrives along with the snow … it’s full-on shopping season! So gear-up + get ready to hear what’s good from the #ROC. Because #ShopLocalRoc is bringing it this holiday season. }

This holiday, shop with a cause.

#shoplocalroc

Two incredible websites + blogs, A-List Rochester + Flower City Fashionista, along with BESL { me } are bringing you access to Rochester’s best #ShopLocal spots + events, gifts + ideas. Why?? Because the holidays are about giving + getting. And that’s exactly what shopping local does for you + for our community.

be sustainable this holiday season.

give + get:

#ShopLocal is sustainable for our:

  • economy
  • environment
  • budgets

#ShopLocalRoc is a fun + festive way to make shop local a lifestyle { while giving the greatest gifts. }

look good, feel good:

#shoplocalroc 

Getting started is simple. { And you can win prizes! }

  1. Shop at a local store or event!
    • And if you want to participate in our contest …
  2. Take a photo
  3. Tag on Facebook or Instagram using: #shoplocalroc
  4. Be entered to receive great prizes from many of our prized shops around Rochester

The best way to spread Holiday Cheer,

is pledging #shoplocalroc loud for all to hear.

Take the { Polar } Pledge. Get loud about it! Why not?

  1. Write a pledge.
  2. Post on Social Media.
  3. Voice your #shoplocalroc feats.

Pledge’s are simple solutions you resolve to take while holiday shopping this season. It could be anything! Some quick ideas are:

  • Before heading to the big box store for children’s toys … I’m going to Archimage on Monroe Ave!
  • Instead of catching that sale on dish ware for the party … I’m going to try my local VOA!
  • Forget the mall for one-stop-shopping. I’m hitting South Ave in the South Wedge!

Let us know what your plans are on Facebook, Twitter, and/or Instagram, and hashtag #shoplocalroc.

{ To be eligible for the contest, include a photo of what you’ve purchased. }

make it count:

every $1 spent locally has 3x the impact!

#ShopLocalRoc makes it easy for you to make it count! For all of the best gift giving + gift guides, check-in with:

Cheers.

#shoplocalroc

XO.

Rooftop Pool Party: Celebrate End of Summer, End of Week.

{photo taken from Rochester-A-List Rooftop Pool Party Facebook Invite}

A-LIST ROOFTOP POOL PARTY

THURSDAY 8.21, 5-9PM

BUY TICKETS HERE

FACEBOOK | A-LIST | FLOWER CITY

Celebrate Summer:

unwind as the week winds down.

WHO: Rochester A List to host a Pool Party along with Flower City Fashionista

WHAT:  Swank, Swag, Shopping, Sport, Summer, + Service. 

WHERE: Rooftop of the Radisson Riverside Hotel on East Main Street in the heart of downtown Rochester

WHEN: Thursday, August 21. 5-9PM.

WHY: To party on a rooftop with a sick view of downtown. What else do you need? … Okay, how about:

  • Networking
  • Mingling
  • Relaxing (I mean like spa services)
  • Shopping (we’re talking #shoplocal extreme)
  • Chilling (lawn games, no big)
  • Eating, Drinking, Cigar-rolling
  • People Watching (we’re downtown … and there will be models)

Music, Mingling and Mixed Drinks on the Radisson Riverside Hotel’s Rooftop Pool Deck

Let’s start with some FAQs. You throw after-work pool-party into the mix, and suddenly all of our adult-isms completely take over. As. If.

FAQs.

1. How should I dress? You’re probably coming from work.

Ladies: 3 Letters – LBD. Or another-color equivalent. The idea is a sleek dress or skirt + blouse you feel comfortable enough in all day that easily transitions to night. What helps with this transition?

  • Rocking heels.
  • Great bag.
  • Poppin’ lip.
  • Blazer or wrap to keep it cool + cozy.

Men: Sleek slack, tie-less button-down. Or, bust-out that white T you wear beneath the button-down. Cannot go wrong.

2. But it’s a pool party! What now?

Listen. I’m brining my bathing suit. If there’s a pool, and it’s still hot like the projected 81° daytime temp indicates, and there’s a pool on top of a roof with a downtown view. … You can’t ignore a good pool. It doesn’t mean you have to get in. It doesn’t even mean you try and combine beachwear with after-work evening attire–this isn’t Miami + congrats to the person who does pull this off–but it does mean you are prepared.

TIP: Looking for a demure vintage 1-piece?? I highly recommend Shop Peppermint, which is where I bought mine. (Sorry men, none for you. … .)

3. What should I expect?

Soiree. Shindig. Carnival. Backyard BBQ. I am not the organizers of the event, but this is my take. This is a cocktail party that also has a beer-toss Dress for Success fundraiser. (Let that juxtaposition settle-in.) This is an after-work get-together filled with cigar-rolling + loads of premier #shoplocal shopping. True there are no rides nor corn dogs involved, but there are lawn games. And food, and vodka, and spa services, and–oh yes–a DJ.

non-life threatening lawn games.  Jenny Sanzo

Let’s look at it this way. There are a lot of cool things happening between 5-9PM on Thursday, 8/21. Here’s what this Pool Party got (taken from Rochester A List website!):
Swank. Beauty and Pampering for Men + Women: Mini manicures, massage and a full service braid bar over cocktails.

1. Allora Salon and Spa’s full service braid bar will be on-site for gorgeous tresses. They will also be offering mini manicures and chair massage.

2. Shear Ego Salon and Spa will be offering mini manicures, chair massage, and colored hair chalk – a quick splash of color on several strands of hair that washes out in 2-10 washes.

3. Men, there’s something for you, Shear Ego Men’s Club will be offering MANicures and complimentary nose waxing. One of their male clients’ favorite services!

4. Jamberry Nails will be offering complimentary nail wraps.

5. Motives Cosmeditcs  is known for their quality cosmetics offered at affordable prices. Motives will be sharing their expert makeup tricks, tips, and providing demonstrations.

A woman’s dream come true. $5 braids, $15 manicures, $10 hair chalk.

Swag. Music, Complimentary H’ors D’oeuvres, Drink Specials, and for VIPS 

Admission Tickets: $10

VIP Tickets: $25 – includes entry, one cocktail and one service – braid bar or mini mani, complimentary parking and goodie bag

VIP Tickets: $25 – includes entry, one cocktail and 3 balls for the beer toss to win 24 craft beers, complimentary parking

Shopping. Just basically my all-time favorites. And if you don’t know them, they will be yours, too.
Preview: (That’s right. There’s actually more!)

Artwark: Inspired by elements such as culture, nature, religion, and love Artwark features handcrafted cutting edge jewelry with a personal touch.

BeBe Mills: Nestled in the village of Brockport, BeBe Mills carries contemporary clothing and fashionable accessories for women of all ages.

Christine and Co. Design specializes in one of a kind glass pendants designed by local artisan Christine Meyer.

Dragonfly Jewelry: Dragonfly Jewelry provides unique customizable handmade beaded, leather, wire wrapped, and chainmaille pieces.

Lucends: Handmade by artisan Lucinda Snyder, Lucends has an array of totes, clutches, and cosmetic bags in colorful prints and exclusive fabrics.

LuLaRoe: Style meets comfort with LuLaRoe’s mobile boutique of maxi skirts, pencil skirts, dresses, and leggings for both women and girls.

Motives: Motives carries quality cosmetics at affordable prices with products ranging from custom foundations to eyeshadows, lipsticks, creams, and nail polishes.

Panache Vintage and Finer Consignment will be hosting a pop-up shop of designer and boutique label women’s vintage and finer consignment luxury resale.

Jonelle Maria’s namesake handmade jewelry line is filled with eco-friendly minimalist pieces that take inspiration from geometric patterns, nature, and tribal silhouettes.
Claire-Flair features one-of-a-kind, handmade vintage-inspired accessories guaranteed to add some glamor to any ensemble.

Machinator Chaos specializes in creating one-of-a-kind Industrial, Steampunk and Victorian jewelry and accessories made from everyday materials.

Penny’s Lotions and Potions is a natural skin care haven. All of her products are all-natural, contain only a few ingredients, and are safe for sensitive skin.

Stella and Dot Stylist Krista Jaekle will be showcasing their irresistible line of boutique fashion jewelry and accessories complete with a preview of fall jewelry trends.

Bombay Bangles – Bombay Bangles jewelry is handcrafted in India, drawing upon eastern colors and styles for pieces that truly make a statement.

Origami Owl: Origami Owl representative Carlyn will be bringing her jewelry bar filled with unique charms, lockets, earrings, and chains.

To Your Measure – Ensuring comfort and a flattering fit, To Your Measure creates custom pants designed to fit your unique body measurements.

Treasure Trove Vintage – Treasure Trove Vintage will be providing attendees a glimpse at their collection of quality vintage pieces ranging from the 1900’s to the 19990’s.

Transit Apparel: Created by local artisan Matt Rodgers, Transit Apparel’s line of t-shirts feature exclusive prints that reference Rochester’s heritage and its historic subway system.

Thirty-one – Consultant Rebecca Haley will be showing off their assortment of cute and functional bags, wallets, totes, and home accessories.

CAbi– Featuring women’s clothing for both career and casual wear CAbi inspires women to build a style by mixing and matching pieces with the way they live.

Carrie George – Handmade leather bags and accessories designed and made by local artist Carrie George.

Nerium skincare provides natural skin therapy solutions with day and night creams to promote younger-looking skin.

Sport. Lawn Games. (Non-life threatening.) And how about this:
*Stop by the Hype Booth to capture the night’s memories on film.
*Select a hand rolled cigar from the master roller at Santigo Cigars
*TREE Vodka signature cocktail sampling. Anyone with a pre-sale ticket gets their first cocktail on the house.
*Treat yourself to a guilt-free Sample of Vemma’s insanely healthy energy drinks.
*Sample Eat Me Ice Cream’s inventive flavors made with local, organic ingredients.
Summer. It’s a Pool Party on a Roof, Downtown!
What other summer pool parties do you have to go to right now?
Service. It’s all for a Great Cause.
Great Brewers will be offering a craft beer tasting. Win a selection of 24 craft beers at the Beer Toss forDress For Success.
* * *
Eat Me Ice Cream! Jonelle Maira Jewelry. Treasure Trove Vintage. A (female) DJ Annalyze. Hype Booth. Poolside! And more.
Buy your tickets now, guys. It’s gonna’ be hot.
#shoplocal
#partylocal
#fashionlocal
#AListlocal
XO.

 

Week Wrap Up: Social Media ROCs Shop Local.

(Above: Community Wall at Abundance Cooperative Market. Know your #Roc.)

FACEBOOK | INSTAGRAM | TWITTER | LINKEDIN

Everything short of Tumblr enhanced my social calendar this week. Birthday Parties. Art Shows. Photo Shoots. Restaurants. Networking. Now, more than ever, Social Media clues me in to the Rochester I wouldn’t otherwise discover. Best tip? Visit your local hubs for community action like Abundance Coopertive Market downtown on Marshall Street! Or … Find a friend like Katie Regan who has her thumb on the pulse of Rochester. (This chick literally knows what’s up before it does, I swear.) Or … Follow. Follow follow follow. Follow businesses. Follow boutiques. Follow restaurants. Follow artists. Follow musicians. Follow your favorites. Follow those you’re curious about. Follow. I promise you: you will find fun activities you wouldn’t otherwise know. And then, you can have as rad a week + a weekend as I. (…You don’t even want to know how rad Katie’s was, btw. Woman needs a How To #Roc blog… .)

#ROCISRAD

WEEK

NETWORKING 

FACEBOOK | LINKEDIN | TWITTER

INTERVIEW – ABUNDANCE COOPERATIVE MARKET

I also had the pleasure of sitting down with Marketing Director, Chris Whitebell, of Abundance Coopertive Market on Marshall Street. Spotlight Feature coming soon. Just know now that all items Abundance sells are either: Local, Organic, IPM, and/or Fair Trade. This means that every single thing you buy from Abundance is a socially conscious purchase.

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Cake Pops from Scratch Bakeshop for Peppermint’s 2nd Birthday!

WEEKEND

ART SHOW | PHOTO SHOOTS | BIRTHDAY PARTIES | LOCAL FOOD

INSTAGRAM | TWITTER | FACEBOK

I was straight baller status this weekend. Why? Rochester is Rad at Social Media.

FRIDAY

ART SHOW – SHAWNEE HILL AT LUX LOUNGE

Follow local artist Shawnee Hill–among others–on either Facebook, Twitter, or Instagram, preferably all 3, and you have an instant pass to all of their features. This week it was a free art opening at Lux Lounge with free food. Lux vibes, always. With a huge backyard, outdoor games, a fire pit, church chairs near the pool table, serious drink specials, nightly events, local art, and free bon bon lollies all of the damn time, you never beat Lux Lounge. You’re a fan after midnight? Try Lux during Happy Hour. Just as chill. And you extend the night. Now combine Lux with an art event. That’s a Friday night. And I met Shawnee Hill! This woman’s art is ethereal; meeting her, other-worldly. Thank you, Social Media. And Lux Lounge.

SATURDAY

PHOTO SHOOTS – ROCHESTER BRAINERY WITH LINDSAY STEPHANY PHOTOGRAPHY + TREASURE TROVE VINTAGE WITH DEMAROUX PHOTOGRAPHY

That’s right. Photo shoots. Plural. Aside from senior portraits in high school, I’ve only done 1 photo shoot–(also with the geniusly talented Anjolee [nee Wolfe] Eggleston of DeMaroux Photography)–so it’s not like this a regular thing for me. It’s not. But, between blogging + Social Media, on Saturday I had 2, which is–technical term–the flossy flossy. One, with Treasure Trove Vintage. The other, Rochester Brainery. I contacted Morgan of TTV. (Note: Original post w TTV accidentally got deleted. Which sucks.) I cannot wait to Spotlight Treasure Trove Vintage for you! Brainery contacted me via Twitter after I tweeted about their Brainery Bazaar. See? Social Media enhancing lives. The shoot? Baller. Not only is Lindsay Lau of Lindsay Stephany Photography a doll + her shared-loft studio at The Hungerford gorgeous, but also we had a riot. I brought friends. We played with props. There was laughter. Danielle and Stephanie from The Brainery were hilarious + helpful + gracious + fun. And, who knows, we could be plastered all over the website.  (No big deal.)

My time spent with Morgan, owner of Treasure Trove Vintage, her mother, Honey, and photographer, Anj of DeMaroux Photography, was also rich. I wore vintage dresses. That fit. Beautifully. Anj had me traipsing around the Park Ave and East End streets like it ain’t no thang. I cannot wait to share this with you!

BIRTHDAY PARTIES – SHOP PEPPERMINT IS 2!

Both photo shoots happened Saturday: Brainery in the morning and Treasure Trove in the evening. What better way to split some down time than by stopping by Shop Peppermint’s Birthday?! (It helps that Peppermint and Treasure Trove Vintage share a building on the corner of Park + Meigs.) With cute + classy h’orderves by Scratch Bakeshop and endless collections of hip + affordable jewelry, shoes, dresses, blouses, shorts, and even bathing suits … I didn’t want to pull myself away. I truly cannot believe Shop Peppermint turned 2. What on earth did I do–where did I shop–before Shop Peppermint happened to Rochester?

LOCAL FOOD – THE RED FERN + LA CASA

Lunch at The Red Fern. I got the PB+J smoothie. … Again. I want to order all of their smoothies all at one time and drink all of them one after the other without guilt. I couldmake that happen. It would be grand.

Dinner at La Casa. After at least 1 hour of prep (Anj could also be a make-up artist, PS) and 3 hours of shooting, we were famished. Both The Owl House and Cure had wait times. (Duh.) Anj brainstormed La Casa! About 1 year old, on Alexander near Boulder, I’d just driven by it earlier and reminded myself I’ve been meaning to try. IT ROCKED. I felt transported to vacation and right at home, all at the same time. Their patio space also looks rocking. La Casa will be a mainstay, especially this summer. Between the refreshing $5 house margarita, the authentic and hearty appetizers (we ordered 3…), the gracious service, that patio, South Wedge as the hood, and the vibrant energy with chill vibes: I must.

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Peppermint inspired ensemb to celebrate!
Blouse – Peppermint Line
(Desiged by Tanvi Asher. Made in NYC.)
Ring | Necklace | Earrings – Shop Peppermint

FOLLOW ROCHESTER

Thing is? I didn’t even hit on everything this weekend. I missed the Brainery Bazaar, attended by The Knotty Owl! (Best laid plans.) Also, on Sunday I missed A-List’s Blogger Brunch at Hogan’s Hideaway, another local favorite. Super bummed. But, glad to know I can vindicate. By following Rochester on Social Media.

We all know that Rochester, NY is Festival City USA. What we need to know is that we can celebrate Rochester before the end of May. Rochester is Rad. Now follow it so you can always find it.

Oh. And make sure to follow me!

TWITTER

INSTAGRAM

ARTISTS  | BOUTIQUES | BUSINESSES | RESTAURANTS AND BARS

ARTISTS

ANJOLEE EGGLESTON

SHAWNEE HILL

TANVI ASHER

THE HUNGERFORD

THE KNOTTY OWL

BOUTIQUES

SHOP PEPPERMINT

TREASURE TROVE VINTAGE

BUSINESSES

ABUNDANCE COOPERTATIVE MARKET

DEMAROUX PHOTOGRAPHY

LINDSAY STEPHANY PHOTOGRAPHY

ROCHESTER A-LIST

ROCHESTER BLOGGER NETWORK

ROCHESTER BRAINERY

SCRATCH BAKESHOP

RESTAURANTS AND BARS

BOULDER COFFEE

CURE

HOGAN’S HIDEAWAY

LA CASA

LUX LOUNGE

THE OWL HOUSE

THE RED FERN

#RocisRad

#artlocal

#photolocal

#shoplocal

XO.