Shop Local Rochester: You Can Shop { Local } Online!

{ EvenOdd Creative Margo Clutch. Made from reclaimed bike inner tubes. … That’s what I have! }

SHOP

{ LOCAL }

ONLINE

#shoplocalroc

{ So many of our favorite local shopping spots feature websites + therefore, plenty of opportunity to browse at home (or at work!) + shop online. Best thing to do – hop online + see for yourself! To invoke imagination into those of us who disbelieve, please take a look at the following. }

Chances are most of your fav #ShopLocal haunts have websites you can purchase from. Today – I’m going to highlight a few that indiscriminately cater to men + to women … okay, and 1 specifically to women.

Lanyard_group_tags

EvenOdd military grade Lanyard with reclaimed bike inner tube.

EVENODD CREATIVE

WHOAshley + Eliza, 2 graphic designers doing recycled, right. { Check out this article in (585) by Sydney Bell! }

WHATUpcycled, Handcrafted dopeness in the Form of:

WHEREThe Hungerford Building { check out First Fridays! } | Instagram | Online

{ Last day to order online is Wednesday, Dec 17th! }

WHY: EvenOdd captures every single thing it means to be a Rochesterian + adds a slice of succotash on the side. { That’s a good thing. }

  • one-of-a-kind
  • upcycled
  • refurbished
  • custom
  • genuine
  • unique
  • affordable
  • fucking real deal

bonus:
follow Benson { shop French bull dog } on Instagram!

{ And pet him when you go inside. PS – When I ordered online at EvenOdd, I picked-up in shop + it was a breeze! }

1975

WHOErich Lehman – visionary, Wall\Therapy curator, art afficiando, working stiff, Roc enhancer + creative

WHATArt Gallery featuring seriously good art, many local artists, enchanting installations, + incredible events

WHERESuper Close By | Online

WHY1975 Gallery supports the art movement that makes Rochester unique + the artists who live + work here. Additional reasons include:

  • it’s art
  • it’s an investment
  • it’s a piece of Rochester
  • it’s very good art
  • pieces range from all price points, sizes, + tastes

bonus:
find promo code + other 1975 holiday purchasing tips
here

{ Tip: It’s an incredibly personal gift! Give the gift someone wouldn’t normally give him or herself. If you know someone loves a certain artist or a certain piece, chances are … you can find it at 1975. }

EOC151_002

EvenOdd utility pouch with inside detail.

GO BUY ROCHESTER

WHOEquaTEK Interactive, Inc. Initiative

WHATAn online marketplace solely dedicated “to make shopping local easy,”. { See! You can shop online + shop local. } Items include:

WHERE: Online! | { learn more on their Blog }

WHYWhen talking #ShopLocal, you’ll often hear me refer to the “multiplier effect.” This means, “every dollar spent with a locally-owned merchant has three times the impact of a dollar spent at a big box store.” Every single time I quote or cite the Multiplier Effect, it comes straight from GBR! Also …

bonus:
interested merchants can join GBR
here

KURVIE KULTURE

WHO: Latiffany Anderson, owner. Kurvie Kulture is a movement about embracing, empowering, + evolving

WHATThis online fashion boutique { also shoppable via Instagram! } carries a variety of sizes + specializes in plus sized fashion from women. From:

WHERE: Online | Instagram!

WHY: “Embrace Your Kurves, Empower Yourself, Evolove your Life.” Oh, and the …

  • high fashion
  • high quality
  • on trend
  • versatility
  • diversity + options
  • you’re killing it every time

I cannot speak highly enough for what KurvieKulture does for women + for fashion. And here we have it right in Rochester, NY.

bonus:
Enter the
Shop Local Rochester Contest!
{ post a screen shot of your purchase + #shoplocalroc }

Porter Window

EvenOdd Porter Foldover Bag. … Why yes, I would love one.

Shopping Local is easy. It’s also fun, affordable, and { let’s face it } way better than all the other gifts you can buy. A slew of days until Hanukkah ends + Christmas begins. #Roc the holiday + #ShopLocal!!

#shoponline

#shoplocalroc

XO.

Shop Local Rochester: For the Artists, the Readers, the Bakers, + the Beauties.

{ Left to Right: Gallery Salon owner Erika Schramm in action, The Dollop Book of Frosting (my copy), Gallery Salon front counter, TDBOF writer + Dollop Frosting creator Heather Saffer from Facebook. }

NEW

look good, feel good

HOLIDAY

#roc the holiday

TRADITIONS

#shoplocalroc

{ Ever heard that Girl Scouts song, “Make new friends, but keep the old,”?? That’s exactly what the holidays do. Mix the comfort of “old” with the excitement of “new.” And with that, we create new holiday traditions. That’s right–we create new celebrations that keep us jolly & joyful year after year. The arts, reads, bakes, & beauties below are incredible gift ideas. But more than that, they’re new traditions that keep our old ones alight. }

heart-to-heart

The past few weeks I’ve had the overwhelming joy of discovering.

  • Rochester native + cookbook author Brittany Angell
  • Cupcake Wars winner, former cupcakery owner, + Rochester native Heather Saffer sells her gourmet Dollop Frostings at Wegmans and Hart’s!
  • Gallery Salon { now off of University } is so much more than any salon I’ve ever been

The past few weeks I’ve discovered that Rochester, NY is about re-imagining + enhancing the old with the new. In fact …

this is how Rochester has survived

{ It’s true! We’re a tough city. Look at how profoundly the small businesses + merchants keep our life-blood flowing + rich. … This is why: #ShopLocal. }

gifts + new tradish’s!

Gallery Salon. Be seduced + enchanted.

Gallery Salon. Be seduced + enchanted.

ARTISTS
Who’s the artist in your family? Shop in these spots, in-person or on-line. You are guaranteed to please.

1975Gallery + online shop owned and curated by Erich Lehman.

WHY I DIG

  • Gallery admittance? FREE.
  • Exposes artists to community + community to art
  • Exhibits and events that entertain, broaden, cultivate, + give-back

WHY GIFT GIVERS GIVE

  • Local Rochester artists { favorite, obscure, + all of the above } are featured
  • Erich knows art. { the art that artists love + want to know }
  • Incredible, browsable collection from which to choose

WHY ART LOVERS LOVE

  • Style + variety
  • Taste
  • Fresh perspectives

PROMOTIONS + LOGISTICS

  • Online Buyers: use the code “LOCALSONLY” for free pick-up at the gallery { 89 Charlotte Street }
  • Buyers: Allow 1 business day to transport artwork from secure storage to the gallery
  • Holiday Purchases: Last recommended day to purchase – December 19, 2014
  • Questions??: Contact 1975 directly through the online shop

FACEBOOK | WEBSITE | ONLINE SHOP | TWITTER | INSTAGRAM

be enchanted

Sophistication + Comfort. Twinkle lights. Boughs of pine. Chitter-chatter. Cascading lights. Vintage walls, fixtures, + vignettes. Stepping into Gallery Salon Wednesday after work transported me into a world I truly never have known. The bustling business of an exposed brick building, beautified by decadent glass and metal fixtures that mingled with every era, seductively juxtaposed the calm + comfort bestowed by Gallery’s innate grace. { … Guys, I haven’t even gotten to the wall of old mirrors! } There is simply no way to describe Gallery Salon, owned by art collector + expert stylist Erika Schramm. To put it palinly – you just have to go.

The Shop at Gallery Salon. { About 1/5 of it. }

The Shop at Gallery Salon. { About 1/5 of it. }

ARTISTS + BEAUTIES
Not that we’re looking to kill birds … but kill many birds with 1 stone at this off-the-beaten-trail { off-a-main-road } stop.

Gallery Salon. Salon + spa, art gallery, boutique, + vintage paradise owned by Erika Schramm.

WHY I DIG

  • Seductive + enchanting
  • Vintage knick-knacks everywhere
  • Friendly, knowledgeable, warm, fun staff … + owner!

WHY GIFT GIVERS GIVE

  • 1-stop-shop { hair product, Mirabella make-up, earrings, bangles, bracelets, necklaces, headbands, T shirts, cards, teas … you get it }
  • Locals featured!
  • Prices that will make your jaw drop { i.e. stud earrings for … $3 per pair! }

WHY ART LOVERS + BEAUTIES LOVE

  • New art every 2 months! { Courtney Gruttadauria – featured Nov + Dec }
  • Shawnee Hill { paintings, T-shirts, + complimentary buttons! }
  • Richard D. Mekkri { Earthen Woodworking jewelry }
  • Breathtaking architecture, light fixtures, + decor feat. Erika’s personal collection { such as More Fire Glass Studio }

WHAT TO DO

  • Shoppers: Stop by! { 4 Elton Street is directly off University between Merriman + Culver. } Walk in. Say hi. The boutique will greet you with twinkle lights + a cozy seating area.
  • Spa + Salon Goers: Schedule an appointment + lavish in the beautiful decor and boutique that greets you in the waiting area.
  • Relax + Have Fun: The vibe at Gallery Salon? Vibrant. You can’t help but to feel warmed + cozy, energized + relaxed.

FACEBOOK | WEBSITE | ONLINE SHOP | INSTAGRAM

new traditions

Old + New. Dollop Frosting, created by #Roc local Heather Saffer, embodies Classics with a Twist. Dollop Frosting isn’t just decadence + dessert. It’s friendly to restrictive diets. It’s healthier + mindful of our diets and our world. Dollop Frosting is one of those things that we can’t afford NOT to have for the holidays { at home, at work, and at school }. Dollop Frosting is safe + festive + fun … and fucking delicious.
firebomb, hot chocolate, peanut butter cookie dough, madagasgar vanilla
Dollop Frosting. Now available at Wegmans + Hart's Grocers!

Dollop Frosting. Now available at Wegmans + Hart’s Grocers! From Dollop Gourmet Facebook Page.

READERS + BAKERS
This gift is a win-win. You give the gift of bake … you get baked in return. { And I don’t mean that kind of “baked,” … unless it is your thing. }

Owner, Writer, + Creator Heather Saffer with TDBOF. { From DG Facebook Pg. }

Owner, Writer, + Creator Heather Saffer with TDBOF. { From DG Facebook Pg. }

The Dollop Book of Frosting. By Heather “Cupcakes” Saffer, Rochester native + winner of Cupcake Wars.

WHY I DIG

  • Heather’s former cupcakery, Dollop { in Penfield … remember this gem!? }, tasted as good as it sounds.
  • Inspirational story. { This woman is a fighter + a visionary + a businesswoman + a doer. }
  • The frosting is AMAZING.
    • { non-GMO. dairy free. gluten free. soy free. vegan. no trans fat. no high fructose corn syrup. BPA-free jars. Sustainably sourced all-natural ingredients. made in the USA. made with more than 90% organic ingredients. DELICIOUS. }

WHY GIFT GIVERS GIVE

  • You can buy Dollop Frosting at … Wegmans! And Hart’s!
  • Cookie-Dough frosting tastes like real cookie dough without the raw egg { … and you can bake it. }
  • Probably almost every single person you know can eat this.

WHY READERS + BAKERS LOVE

  • Reads like a book. { Most well-written cook book I have ever read. Heather – I want lessons! }
  • Pictures of every single recipe!
  • Beginners: “Trick of the Trade” + super easy-to-follow recipes
  • Bakers: Everything from “The Classics” to “Be Crazy: Live a Frosted Life”

HOW TO GIVE + GET

Sriracha Brownies with Cashew Sriracha Frosting - TDBOF.  { DG Facebook Pg. }

Sriracha Brownies with Cashew Sriracha Frosting – TDBOF. { DG Facebook Pg. }

FACEBOOK | WEBSITE | BLOG | TWITTER | INSTAGRAM

Every Last CrumbBy Brittany Angell, Rochester native + Paleo cookbook author.

WHY I DIG

  • GLUTEN FREE – I can truly relate to the chronic health + dietary struggles Brittany has faced .. and to how integral diet is in helping us to overcome!
  • Way healthier than normal breads + sweets
  • You canNOT tell the difference between “regular”/”normal” + paleo with these transformational recipes

WHY GIFT GIVERS GIVE

  • Something for everyone! – old + new, classics + twists
  • Reference/Encyclopedia for every single bread imaginable { including croissants, naan, English muffins, pancakes, muffins, …. I cannot. }
  • Great for food allergies! Clearly marked combinations of:
    • { dairy free, egg free, nut free, grain free, coconut free }

WHY READERS + BAKERS LOVE

  • Sumptuous recipes that make you look like an expert
  • Beautiful photographs
  • Professional grade feel with easily applicable { + innovative } recipes
  • Tried, tested + true by Brittany herself, and Club Angell! { for support, tips + tricks, and more. }

HOW TO GIVE + GET:

FACEBOOK | WEBSITE | CLUB ANGELL | CLUB RECIPES | INSTAGRAM

Gallery Salon.

Gallery Salon. { Handmade cards from Ithaca, NY. }

It’s easy + simple + inexpensive + fun to #ShopLocal this holiday!!
Start your new traditions, today.

{ And remember to enter the Shop Local Rochester contest! 1. Shop Local 2. Take a Pic 3. Tag #shoplocalroc to Facebook or Instagram. You’re entered! }

#shoplocalroc

#eatlocal

#readlocal

#artlocal

XO.

Sustainability + Activism: Why Shop Local?

(Above: Danielle Ponder of Danielle Ponder and The Tomorrow People live at The Bug Jar, 4/5.)

MAGIX

VINTAGE | DESIGNER | BOUTIQUE

SOUTH WEDGE

CLOSED JULY 2013

Magix is why we Shop Local. Magix, a unique clothing boutique that sold an affordable and eclectic array of designer, boutique, and vintage items, was located on South Avenue, directly across from Thread, in the heart of the South Wedge shopping district. I discovered Magix during my 2nd Southwedgeucation. Southwedgeucation–you know–City Newspaper’s  late summer evening that buzzes with shoppers, strollers, businesses, food trucks, bars, music shops, boutiques, and more to celebrate the South Wedge . A September evening that bustles with the volume and energy every single other weekday night, certainly weekend, should generate. I found Magix. I found glass beads straight from Ghana. I found vintage and thrifted items. And shamefully, even I–the Shop Local Campaigner–even I seldom returned. Magix, which closed this past July, might have closed for any number of reasons. But it’s safe to surmise it was due to a lack of awareness. A lack of Shop Local know-how. Every single person I revealed the magic to about Magix? None had been before. Not necessarily because we don’t know. Because it’s not familiar.

HABIT

Don’t let habit dictate your Shop Local. Habit. What is habit? Most habits are bad, no? Habit is the unthinking actions we ascribe tendencies and routines because we either have to (brushing teeth), we don’t think about it (tapping fingers), or we need to cope (smoking).

Why let shopping–why let life–be just another habit.

Make shopping and living a conscious action. Think about it. Shop Local is still convenient. It’s just that Shop Local is also conscious. Shop Local is affordable. Shop Local is unique. Shop Local is activism.

CONSUMERISM IS ACTIVISM

The Shop Local Campaign in Rochester, NY is sustainability. Shop Local is sustainable for entrepreneurs. Shop Local is sustainable for community development. Shop Local is sustainable for cultural identity. Shop Local is sustainable for individual budgets. Shop Local is sustainable because it preservers local talent and nurtures sustained growth. (See Go Buy Rochester’s explanation of the Multiplier Effect.)

Why not turn your consumerism into activism?

Shop Local in Rochester, NY for your every single day needs, every single day. This is why we Shop Local. So that good things–quality businesses with character, that enhance our cultural identity and work with our daily budgets–so that good things stay alive. So that they thrive. So that we thrive.

And don’t just #shoplocal…

MUSIC LOCAL

DANIELLE PONDER AND THE TOMORROW PEOPLE

IMG_6252

Danielle Ponder and The Tomorrow People Saturday, April 5 at Bug Jar. Incredible Local Music venue. Watch for review on Liana Gabel’s “Rest and Heal” album. Saw her too. Loved it!

IMG_6266

(watch me to watch some seriously good music)

(SISTERS WITH FORMER OWNER ELIJAH PONDER ACCORDING TO ROC WIKI)

Know a good spot? Have a cool routine? Please share!

#shoplocal

#musiclocal

#gobuyrochester

#sustainable

XO.

Sewn Seeds: Fashion Runway Show + Fundraiser.

SEWN SEEDS

SHOP PEPPERMINT | JOSEAN VARGAS

FASHION + RUNWAY SHOW

GIRLS ROCK + VERONA ST ANIMAL SOCIETY FUNDRAISER

TREASURE TROVE VINTAGE | ASHER BRIDAL 

AT GOOD LUCK RESTAURANT FEAT WORLD HAIR AND ONE DANCE CO.

Designer. Ready-To-Wear. Vintage. Handmade. Cotton Candy Colored Rococo Wigs

This past Sunday I attended my 1st ever fashion + runway show. In Rochester, NY.

Art of the grandest scale.

The atmosphere of Good Luck to the ambience of Rochester’s independent fashion scene. The strong music selections to the modern dance performance. The diverse models to the exquisite design in fashion. The fantastical and surreal hair creations by World Hair. Sewn Seeds fashion + runway show was truly art. For full details, please read The Flower City Fashionista’s Sewn Seeds post by fellow Rochester Blogger Jenny Sanzo. She killed Sunday + she wrote a killer recap. Below, are selections from some of my favorites styles! Two Important Bits:

1. Camera/iPhone calling it quits near the end = woefully less phots of Asher Bridal. Check out Asher Bridal Instagram and Tanvi Asher Instagram for the goods!

2. Runway vids for each Fashion Line, for World Hair, + for One Dance Co. posted to Barbara Ellen Instagram.

3. Proceeds Benefit 2 Incredible Rochester Foundations! Girls Rock Rochester + Verona Street Animal Society. That is beauty, style, + class.

VIP PERSPECTIVE

TANVI ASHER | SHOP PEPPERMINT | READY-TO-WEAR SPRING 

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JOSEAN VARGAS | FORMAL WEAR 

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MORGAN DELAPA | TREASURE TROVE VINTAGE | GOWNS

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TANVI ASHER | ASHER BRIDAL | WEDDING + GOWNS

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CREDITS

DESIGNERS

JOSEAN VARGAS

WEBSITE: JOSEAN VARGASSEWN SEEDS

FACEBOOK: JOSEAN DESIGN

TWITTER: J VARGAS DESIGNJOSEAN

 

MORGAN DELAPA

WEBSITE: THE TREASURE TROVE

INSTAGRAM: TREASURE TROVE VINTAGE

FACEBOOK: TREASURE TROVE VINTAGE

TWITTER: TREASURE X TROVE

TUMBLR: TREASURE X TROVE

BLOG: THE TREASURE TROVE

SHOP: INSTORE

 

TANVI ASHER

WEBSITES: SHOP PEPPERMINT | SEWN SEEDS | ASHER BRIDAL

INSTAGRAM: TANVI ASHER | ASHER BRIDAL | SHOP PEPPERMINT

FACEBOOK: SHOP PEPPERMINT

TWITTER: SHOP PEPPERMINT APPAREL

BLOG: PEPPERMINT

SHOP: IN STORE | ONLINE

 

FEATURES

ONE DANCE COMPANY

WEBSITE: ONE DANCE COMPANY

FACEBOOK: ONE DANCE CO

 

WORLD HAIR

INSTAGRAM: WORLD HAIR

FACEBOOK: WORLD HAIR

 

FUNDRAISING

GIRLS ROCK! ROCHESTER

WEBSITE: GRR

FACEBOOK: GIRLS ROCK! ROCHESTER

 

VERONA STREET ANIMAL SOCIETY

WEBSITE: VSAS | ROCHESTER ANIMAL SERVICES

INSTAGRAM: VSAS_RAS

FACEBOOK: VERONA STREET ANIMAL SOCIETY

TWITTER: ROC VERONA ANIMALS

 

VENUE

GOOD LUCK RESTAURANT

WEBSITE: GOOD LUCK RESTAURANT

FACEBOOK: RESTAURANT GOOD LUCK

TWITTER: GOOD LUCK ROC

 

#shoplocal

#buylocal

#stylelocal

#dancelocal

#fashionlocal

#sewnseeds

XO.

Spotlight: Jonelle Maira Jewelry.

(All photos + descriptions taken from Jonelle Maira Jewelry website.)

JONELLE MAIRA JEWELRY

Spotlights are a monthly to bi-monthly series of longer reviews that connect you directly to the artist/business, and to their works, which we love. Watch for Exclusives + Extras in every one!

WEBSITE INSTAGRAM FACEBOOK BLOG

Jonelle Maira, Rochester native, will be famous. And so will Jonelle Maira Jewelry. Geometric designs to adorn the pages of  Free People. Tribal inspired necklaces to grace the necks of celebrities. Raw and reclaimed, vintage and refurbished pieces to sell fashion magazines. Jonelle Maira Jewelry will be world renowned because…

RECLAIMED | REFURBISHED | RECYCLED

Arrowhead Earrings 22

Arrowhead Earrings – $22
Vintage textured brass arrowhead, hypoallergenic gold fill ear wires
Urban Pioneer Collection

Tribal Arc Bracelet Multi - 45

Tribal Arc Bracelet Multi – $45
Vintage Belgian sequins are mixed with vintage solid brass cube beads
Color Tribes Collection

WHO Jonelle Maira. From Webster, NY. Now living in Rochester (East Irondequoit), NY.

WHAT Wearable Art: Handmade jewelry, inspired by natural elements, using vintage materials.

WHERE Online: Website, Etsy, Online Boutiques.

WHEN Since 2003. Used to be under the name Poison Apple NYC.

WHY Stories Through Jewelry: celebrating the past lives of jewelry by creating new life, and sharing it.

HOW Shhh, It’s a Secret. Jonelley tracks contacts (think NYC) to source one-of-a-kind, quality vintage materials and pieces.

PRICE Medium. $22-$100+ for larger, more intricate jewelry.

luckofthebrave 36

Luck of the Brave Necklace – $36
Materials:
100% reclaimed vintage
brass chain
brass findings
brass charms
Luck & Talismans Collection

double_arrow_earrings 36

Double Arrow Earrings – $36
Materials:
Turquoise gemstones
vintage brass sticks
hypoallergenic gold fill earwires
Color Tribes Collection

broken arrow earrings 28

Broken Arrow Earrings – $28
MATERIALS
Hematite, brass, hypoallergenic gold fill earwires
Urban Pioneer Collection

 

{ EXCLUSIVE Jonelle would not share all of her trade-secretes. But, I have a haunch we might be seeing Jonelle Maira Jewelry, soon, in some of our local boutiques or bazaars. Ring-fingers crossed! }

ECOFRIENDLY | HANDMADE | VINTAGE

Jonelle Maira has talent. Jonelle Maira has vision. Jonelle Maira creates cutting-edge Collections with quality craftsmanship and timelessly unique design. Jonelle Maira Jewelry is Wearable Art. (The unique engraving on the inside of my Infinite Arrowhead Ring? Only $5 when I bought it on-sale at Second Storie, this ring is reclaimed 1970’s Vintage Sarah Coventry! Find that anywhere else.) Starting at $22, no one can compete.

BALANCE_EARRINGS 50

Balance Earrings – $50
Belgian sequins
vintage brass bullet charm and eagle
African heishi spacers
hypoallergenic gold fill ear wires
Color Tribes Collection

Speckled Quill Necklace - 65

Speckled Quill Necklace – $65
Materials:
vintage brass chain
vintage brass tubes
dalmation jasper beads
porcupine quills
Northern Road Collection

Diamond Ladder Necklace - 110

Diamond Ladder Necklace – $110
Vintage brass curved bars
Hand wire-wrapped red obsidian jasper v-shaped beads
Lapis luzuli diamond shaped beads
Brass african trade beads
Repurposed vintage chain scraps
Northern Road Collection

BACKGROUND

Jonelle Maira (pronounced My-rah) grew up in Webster, NY. At 18, she left to attend the prestigious Fashion Institute of Technology (FIT) in Manhattan where she lived, attended school, and worked for 8 years.

Wearing her handcrafted Hamsa Earrings (Northern Road Collection ) and poised at our tiny table for 2 inside the middle of Boulder Coffee on Park, Jonelle scanned the local paintings. That’s what I used to do, she said. That was my life. Jonelle pointed to the blue, exaggerated portrait of the man with a long face. (Frank Sinatra?) Art like this. FIT, a rigorous program–to say the least–might have dried-out Jonelle’s original passion. But it infused her creativity.

WORK

From 2003 – 2011, Jonelle worked under DBA Poison Apple NYC, same jewelry line as Jonelle Maira Jewelry. While creating her line, Maira also worked for NYC jewelry designers. … We’re talking Alexia Crawford and Laila Rowe. Ironically, Maira mainly worked from a marketing perspective: photography, lookbooks, catalogs, web content. Conveniently, Maira infuses all of these skills into her own incredibly sleek website, complete with its own Lookbook. Since 2003, with jewelry in online boutiques such as Shop Lately and of course Etsy, Maira has undoubtedly established her jewelry.

Now, Jonelle Maira seeks to establish her name in the Rochester, NY scene. I found Jonelle through Second Storie Indie Market, the weekend long fair of artisans and crafts that happens ever November in Rochester, NY. I cannot wait to see more Jonelle Maira Jewelry around town and in our #shoplocal scene!

DESIGN

From sourcing materials to making trips. From selling online to updating web content. From organizing materials to making jewelry: Jonelle does it all, and Maira’s favorite piece is the design. There’s never much time for it, Maira explains. Most time gets allocated to photography and jewelry descriptions. (… Sign me up!)

The making of Jonelle Maira Jewelry fascinates me. With her pieces so beautiful, it’s hard to believe each stems from an actual, strategic, organized, process. From a production line. First, Maira creates an original sample. (Potentially those of which you see in JM Exclusives.) Next, she decides upon the steps. Finally, Maira divvies up the materials. She makes batches of each piece in stock piles large enough to fill wholesale and individual orders. The average time? About 30 minutes to 2 hours per jewelry item. Again: each earring, ring, necklace, bracelet you see are handmade by Maira, herself. This includes individual pieces. The curved arch in these earrings? Hand manipulated brass, each and every one.

 

chevron_feather_bracelet 42

Chevron Feather Bracelet – $42
Materials:
vintage brass feather and arrowhead
gold plated chain
gold plated lobster clasp closure
Urban Pioneer Collection

black_pyramid__ring 28

Black Pyramid Ring – $28
Rare & limited antique French jet glass
Superpowered modern rings
Mimicking both the allure of Eqypt and the Gothic Arch in Medieval architecture
Complex Geometry Collection

lapis_arc earrings - 79

Lapis Arc Earrings – $79
Materials:
vintage brass bars
genuine lapis luzuli beads
porcupine quills
brass trade beads
hypoallergenic gold fill ear wires
Northern Road Collection

 

COLLECTIONS

Luck & Talismans.

Complex Geometry.

Color Tribes.

Urban Pioneer.

Northern Road.

These artful, almost spiritual, Collections realize a beautifully magical quality that intricately unites all of them while still maintaining distinct identities. Of course Maira doesn’t aim for this divinity. It just kind of happened, Maira explains of her organic process. Inspired by the natural materials she reclaims and the lives of the old she recycles, Maira creates so organically that all Jonelle Maira Jewelry breathes new life into each piece. The fragmented and discarded raw pieces Maira finds to the storybook of unified images she creates, is art. Each individual collection and The Collections as a whole speak their own stories.

{ EXTRA Follow Jonelle Maira’s DIY Blog, Design Thrift, for step-by-step instruction + detailed pics on how to make your favorite jewelry. From the hands of 1 designer to yours. }

FOLLOW ON INSTAGRAM | FRIEND ON FACEBOOK | SHOP ONLINE

The stories that Jonelle Maira Jewelry tells speaks for themselves. All you have to do is shop. And remember, when Jonelle Maira Jewelry is famous someday, you read it here first…

#jonellemaira

#jonellemairajewelry

#jmjewelry

#shoplocal

XO.