Sustainability + Activism: Why Shop Local?

(Above: Danielle Ponder of Danielle Ponder and The Tomorrow People live at The Bug Jar, 4/5.)

MAGIX

VINTAGE | DESIGNER | BOUTIQUE

SOUTH WEDGE

CLOSED JULY 2013

Magix is why we Shop Local. Magix, a unique clothing boutique that sold an affordable and eclectic array of designer, boutique, and vintage items, was located on South Avenue, directly across from Thread, in the heart of the South Wedge shopping district. I discovered Magix during my 2nd Southwedgeucation. Southwedgeucation–you know–City Newspaper’s  late summer evening that buzzes with shoppers, strollers, businesses, food trucks, bars, music shops, boutiques, and more to celebrate the South Wedge . A September evening that bustles with the volume and energy every single other weekday night, certainly weekend, should generate. I found Magix. I found glass beads straight from Ghana. I found vintage and thrifted items. And shamefully, even I–the Shop Local Campaigner–even I seldom returned. Magix, which closed this past July, might have closed for any number of reasons. But it’s safe to surmise it was due to a lack of awareness. A lack of Shop Local know-how. Every single person I revealed the magic to about Magix? None had been before. Not necessarily because we don’t know. Because it’s not familiar.

HABIT

Don’t let habit dictate your Shop Local. Habit. What is habit? Most habits are bad, no? Habit is the unthinking actions we ascribe tendencies and routines because we either have to (brushing teeth), we don’t think about it (tapping fingers), or we need to cope (smoking).

Why let shopping–why let life–be just another habit.

Make shopping and living a conscious action. Think about it. Shop Local is still convenient. It’s just that Shop Local is also conscious. Shop Local is affordable. Shop Local is unique. Shop Local is activism.

CONSUMERISM IS ACTIVISM

The Shop Local Campaign in Rochester, NY is sustainability. Shop Local is sustainable for entrepreneurs. Shop Local is sustainable for community development. Shop Local is sustainable for cultural identity. Shop Local is sustainable for individual budgets. Shop Local is sustainable because it preservers local talent and nurtures sustained growth. (See Go Buy Rochester’s explanation of the Multiplier Effect.)

Why not turn your consumerism into activism?

Shop Local in Rochester, NY for your every single day needs, every single day. This is why we Shop Local. So that good things–quality businesses with character, that enhance our cultural identity and work with our daily budgets–so that good things stay alive. So that they thrive. So that we thrive.

And don’t just #shoplocal…

MUSIC LOCAL

DANIELLE PONDER AND THE TOMORROW PEOPLE

IMG_6252

Danielle Ponder and The Tomorrow People Saturday, April 5 at Bug Jar. Incredible Local Music venue. Watch for review on Liana Gabel’s “Rest and Heal” album. Saw her too. Loved it!

IMG_6266

(watch me to watch some seriously good music)

(SISTERS WITH FORMER OWNER ELIJAH PONDER ACCORDING TO ROC WIKI)

Know a good spot? Have a cool routine? Please share!

#shoplocal

#musiclocal

#gobuyrochester

#sustainable

XO.

Week Wrap Up: Style Icons.

Alexa ChungBeyonce Knowles | Jennifer Lawrence | Lupita Nyong’o | Kate Moss

STYLE ICONS

The timeless, effortlessly chic look of petite Brit model Kate Moss.

The cult following of fellow Brit and hipster bohemian, Alexa Chung.

The stunning regal ease of Kenyan actress + Oscar winner Lupita Nyong’o.

The world over, international celebrities influence the daily fashion of our closets, outfits, and accessories, work days, errands, and outings. They influence our lives. My Style Icons?

Anastasia | MorganAnjoleeJessica

SHOP LOCAL STYLE ICONS

Demurely Sexy + Business Playful: co-owner of Devil May Care Lingerie on Park Ave in Rochester, NY, Anastasia’s style drips with stylized juxtaposition. 

Avant Vintage: Morgan DeLapa, owner of Treasure Trove Vintage in Rochester, NY, has an eye for vintage, thrifted, + mixing in couture to make it all haute.

Urban French: owner of Anjolee DeMaroux Photography, Anj’s style befits her sophisticated intrigue. (And her name.)

Classical Edge: Professional Blogger, Designer, Writer, { Incredible } DIYer, + Mom-To-Be Jessica Quirk doesn’t live in Rochester, NY. But her blog What I Wore certainly brings fashion to your home.

STYLE ICON LOOKS

As I dressed, styled, + shopped this week, I found myself gravitating toward the style of people who I know or who I know of. Those who I see making fashionable, styled clothing work in their every day lives. #Shoplocal items always influence my every daily wearing + buying decisions. This week, Shop Local Style Icons did too. Let’s take a look!

~Click on links to find each style icon~

ANASTASIA | CO-OWNER DEVIL MAY CARE BOUTIQUE

Demurely Sexy – Business Playful

ana dmc style icon

Work Outfit.
Shop Local – Elle Macpherson panties from DMC | Peppermint Label blouse from Shop Peppermint

MORGAN | OWNER TREASURE TROVE VINTAGE

Avant Vintage

grunge style icon

Friday Night.
Shop Local – Treasure Trove Vintage 1970’s Plaid Button Up from Treasure Trove Vintage, $15

ANJOLEE | OWNER ANJOLEE DEMAROUX PHOTOGRAPHY

Urban French

JESSICA | WHAT I WORE TUMBLR

Classical Edge

jessica quirk style icon

Spring Skirt!
Shop Local – Treasure Trove Vintage 1980’s Long Floral Skirt, $15

BOUTIQUES + DESIGNERS + BLOGS

BROOKLYN CHARM

DEVIL MAY CARE LINGERIE

EVENODD CREATIVE

JONELLE MAIRA

PEPPERMINT

TREASURE TROVE VINTAGE

WHAT I WORE

Couple the convenience of affordable + unique Shop Local finds with the inspiration of your local style icons. Never a dull outfit. Always a fashionable wardrobe.

…Who are your local style icons??

#styleicons

#shoplocal

XO.